Sales Manager

Robert W. Koon

***** **** ******* **. **. Worth, TX • 214-***-**** • *******@*****.***

Executive with U.S. and international leadership experience spanning general management, P&L, operations, sales/marketing

and business development. Skilled in startups and turnarounds.

Captured 20%+ and 31% 1-year contribution growth in 2 international markets.

Grew pretax profits $20 million in 1 market and $10 million in 2nd despite poor economic indicators.

Led top 5 divisions (of 15) in sales for 5 consecutive years.

Delivered $60+ million revenue.

Propelled $110 million revenue increase in $400 million operation.

Doubled market share in 2 years by dramatically increasing brand awareness.

Engineered and implemented channel merchandising for 35K+ accounts in 60 days.

Propelled volume to 70+ million cases.

Proactive Leader . . . rapidly expands business through focused management and effective marketing campaigns.

Increased net revenue $17 million in 1 year; grew market share to 86%.

Directed 5 most profitable U.S. divisions utilizing 20% less in marketing expense than 10 other divisions.

Developed new European, Asian and Central American business channel; generated 18.4% new business 1st year.

Spearheaded major new product launch in 45 days, swiftly introducing into 3 major markets.

Proven Change Agent . . . identifies and removes roadblocks to improve and turn around troubled operations.

Drove record-high 46 million-case volume increase in declining international product category.

Turned around $14 million U.S. division, producing $500K profit swing in 1 year.

Quickly resolved trade chain issues threatening operations of $400 million U.S. bottling operation.

Orchestrated creation of startup distributorship. Raised $5 million funding. Negotiated contract with Japanese supplier.

BS, Marketing/Business Management, Southwest Missouri State University, Springfield, MO. 1974

Graduate Studies, Business Administration, St. Louis University, St. Louis, MO.

Served in the U.S. Military on Active Duty from 1969-1972

Professional History

Retired December-2012

SNOW BEVERAGES, INC., 2004 – 2012 (Now Retired)

Chief Operating Officer and Executive Vice President

Provided market and consumer insight to shape strategic vision and value proposition.

Developed Master Distributor Agreement to create winning partnerships.

Ignited market penetration across 7-states with a hybrid distribution network. Secured retail partnerships.

Implemented brand-building strategies and an integrated promotional campaign.

Created platform for revenue growth management.

HYDRADE BEVERAGE COMPANY, INC., 1999-2004

Chief Operating Officer

Pivotal player in successful sports beverage startup. Developed strategic plan and 8-market promotional campaign.

Recruited, hired and trained experienced 7-member sales staff and 5 key distributors.

Established distribution network. Identified and secured qualified bottlers/distributors.

Secured $5 million funding. Maintained strong investor relations. Served on Company’s Board of Directors.

Served as a key advisor for product formulation and scientific development.

Managed all facets of product production, supply chain and quality assurance.

Catalyst for innovative package development and design. Negotiated contract with Japanese supplier.

Robert W. Koon 214-***-**** Page 2

COCA-COLA AMATIL LTD., 1996-1999

National Director of Sales and Marketing – New Zealand (97-99)

Drove record-high 46+ million-case volume in a declining category. Reduced discount/allowances

$8 million.

Captured 20%+ 1-year contribution growth and grew pretax profits $20 million despite poor economic indicators.

Increased net revenue $17 million in 1 year; grew market share to 86%.

Restructured sales force, introduced call center and repositioned channels.

Implemented “CODE R.E.D.” (Relay Every Door) channel merchandising standards to improve IRR on 15,000+ cold

drink placements.

Managed 7 direct and 352 indirect personnel.

National Director of Sales and Marketing – Poland (96-97)

Turned around historically poor sales. Drove volume to 70+ million cases with largest increases delivered by brand Coke

+8.5% and Cappy orange juice +9.8%.

Captured 31% 1-year contribution growth and grew pretax profits $10 million (36%) despite poor economic indicators.

Grew Nielsen share rating 20%+ despite price increases matching inflation of 35+%.

Recruited, hired and trained National Account and National Channel Managers to enhance Sales/Marketing infrastructure.

Managed 11 direct and 2,600 indirect personnel.

Engineered and Implemented channel merchandising for 35K+ accounts in 60 days.

Initiated account specific promotions for Top National Accounts.

Developed account “Hot List” by channel, representing more than 50% of total CCA Poland volume, to focus on SKU

rationalization, improve distribution, decrease out-of-stocks and drive profitable volume growth.

SEVEN-UP U.S.A., 1987-1995

Southern Region Vice President (89-95)

Led Top 5 divisions (of 15) in sales for 5 consecutive years (89-94), with increases vs. prior year of 2.8%+, 3.6%+,

4.8%+, 3.7%+, and 5.4%+ respectively.

Oversaw $20+ million marketing budget in $60 million region/120+ franchisers in 15 states.

Delivered an incremental 11+ million cases (89-94). Captured $12 million in contribution growth.

Managed 30-person field sales team and 5 (of 15) divisions. Trained and mentored 17 persons who were promoted

out of region.

Directed 5 most profitable U.S. divisions utilizing 20% less in marketing expense than 10 other divisions.

Earned 3 (of 4) “Halo Awards” for outstanding sales performance.

Vice President, National Retail Sales (87-89)

Developed startup retail sales department. Directed 17-person team; oversaw $6+ million in budgets.

Acquired major accounts including 1,600-outlet Walgreen chain, Circle K (4,600-outlets), United Airlines, Delta and

Pan Am.

Developed new European, Asian and Central American business channel; generated 18.4% new business 1st year. Gained

authorization of brand Cherry 7-UP to support new product launch.

GULF SOUTH BEVERAGE (pepsi-cola of new orleans), 1985-1987

Vice President, Sales and Marketing

Propelled $110 million revenue increase in $400 million operation.

Doubled market share in 2 years by dramatically increasing brand awareness. Achieved largest share position swing in

company history.

Increased ad frequency rate by 347% to fuel growth.

Quickly resolved trade chain issues threatening operations of $400 million U.S. bottling operation.

Managed sales/marketing and fleet warehouse operations. Supervised 500 direct/indirect personnel in 8 locations.

Robert W. Koon 214-***-**** Page 3

SEVEN-UP COMPANY (package beverage division), 1982-1985

President / General Manager (82-85); Corporate Liaison (82)

Turned around 2 regions; led up to 110 personnel. Acquired 4 brand franchises. Doubled base volume in 2 years.

Directed promotional/channel development planning for 14 U.S. plants. Cut past-due receivables 40%+ in 5 months.

Turned around $14 million U.S. division, producing $500K profit swing in 1 year.

Initiated overhaul of production equipment to gain supply chain efficiencies.

Spearheaded major new product launch in 45 days, swiftly introducing into 3 major markets.

COCA-COLA BOTTLING COMPANY, 1981-1982

General Sales and Marketing Manager

Responsible for all aspects of sales and marketing operations. Led 85 direct and indirect personnel.

BEVERAGE MANAGEMENT, INC., COLUMBUS, OHIO 1978-1981

Marketing Manager-Cleveland, Ohio

Responsible for all aspects of the sales and marketing operations.

Operational Sales Manager-Youngstown, Ohio

Responsible for all aspects of the Youngstown, Ohio operation. Full P&L accountability, sales and marketing, warehousing, capital, and HR.

COCA-COLA BOTTLING COMPANY OF ST. LOUIS, INC., ST. LOUIS, MO. 1975-1978

Key Account Manager

Responsible for calling on key accounts in the St. Louis area and managing a team of 4 key account managers

District Manager

Responsible for the management of 6 pre sellers and 18 route delivery drivers

Pre Seller

Responsible for all aspects of the sales function, setting up promotions, in store displays, selling in new products, and setting ads for 135 account territory.

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