DIAMOND DAVIS

adjzf7@r.postjobfree.com 619-***-****

Professional Summary

Dynamic and motivating professional with a proven record of generating and building relationships, managing projects from concept to completion. Brings a customer focused approach to online, and social marketing. Extensive Social Media Experience [Facebook, Twitter, LinkedIn, Instagram, Snapchat etc.] • Customer Service Highly Detail Focused • Strategic Planning • Ability to Work Under Pressure • Public Speaking • Critical Thinking Content Creation • Microsoft Office 10+ years • Trainable • Positioning and Marketing Entertainment Industry Experience 10+ years • Adobe Creative Suite 10+ years PROFESSIONAL EXPERIENCE

Copywriter/Brand Specialist July 2020 – Present

Circa Interactive San Diego, CA

• Create engaging content and helped with brand development/strategy for top universities around the country

• Collaborate with Research, Integrated Marketing, Production and Creative teams to fully execute client’s vision

• Write copy for ads, creative guides, social media, landing pages, microsites, emails, brochures, etc.

• Research educational interests to better appeal to target audiences Copywriter/Hip Hop Culture Specialist October 2018 – December 2019 Rescue Marketing Agency San Diego, CA

• Led creative content development for digital media, social media, and events for state and national campaigns

• Collaborated with Research, Integrated Marketing, Production and Design teams to fully execute vision

• Served as Hip Hop culture expert for national campaigns

• Researched youth peer crowds to better appeal to target audiences

• Contributed to creation of award-winning campaigns

• Tailored marketing pitches for various demographics Freelance Media Services/Social Media/Entertainment Consultant 2014 - Present San Diego/Los Angeles, CA

• Planned social media posts with Hootsuite and communicated with key influencers and companies to build presence

• Manage multiple social media accounts

• Create YouTube content and manage YouTube account with over 50 videos

• Assist clients with establishing/revamping brand identity, marketing goals, and budget

• Assist in music creativity and artist development for beginning to intermediate level artists

• Maintain brand voice while increasing audience for various brands Digital Marketing Specialist May 2018 – April 2019 GenM San Diego, CA

• Accomplishing courses and working with new marketing tendencies: Social Media, Content Marketing, Paid Advertising (Ad Networks, Facebook Ads, Landing Pages, Google Ads), Email Marketing, Analytics and SEO Source of Knowledge Sept. 2012 – July 2016

Lead Media Editor San Diego, CA

• Edited and captured media from more than 1,000 national conferences and seminars

• Decreased turnaround time from five to three business days by improving editing procedures, and project execution

• Strategically collaborated with clients to deliver product for Fortune 500 companies and a variety of organizations.

• Assisted with promotional material, and marketing for various vendors Vendor types include medical, media, software developers, technology, education, and entertainment. DIAMOND DAVIS

adjzf7@r.postjobfree.com 619-***-****

Warner Music Group (WEA/ADA) Jan - April 2014

Intern, Sales, Label Services Burbank, CA

• Co-developed national marketing strategies for titles distributed under Warner Music Group, and provided input on artist promo campaigns

• Recruited and managed a team of over 20 marketing representatives across the United States, reporting their feedback to the labels in order to improve the production rate throughout the label

• Maintain and updated multiple databases of artist tour, merchandise, and meeting information

• Enhanced users’ communication and understanding of database systems through thorough trainings and creating user friendly instructional training material

• Created and up kept marketing training guide for all interns and marketing representatives in division

• Presented information to other interns that better informed them of Label Services duties and roll within WMG

• Conducted independent research on major artists to find out the effectiveness of past, and current marketing strategies and how to increase efficiency

• Attended marketing meetings to assist with development of marketing strategies for A-list artists on record label Warner Music Group (Rhino Records) Sept. - Dec. 2013 Intern, Catalog & Digital Sales Burbank, CA

• Evaluated artists and brainstormed potential new revenue streams

• Managed music sales to iTunes, Amazon, Spotify, Tidal and other digital retailers, increasing productivity and professionalism in the digital sales and marketing operation

• Updated artist catalogs by conducting research into numerous databases to find current information

• Performed market research of current and past artists within the label

• Increased revenue streams by helping provide alternative methods of selling revamped merchandise

• Organized roster of artists to better assist individual labels under the Warner Music Group umbrella Alliant International University Aug. 2005 – Jan. 2008 IVAT Senior Conference Assistant San Diego, CA

• Planned and coordinated four annual conferences with more than 1200 attendees

• Developed over 150 sessions and secured 250+ prestigious speakers/experts to deliver presentations annually

• Managed day-to-day calendar for IVAT Conference department

• Assisted with event planning, including associated travel and logistical arrangements EDUCATION

Master of Science, Marketing March 2017

Southern New Hampshire University, Manchester, NH

Bachelor of Science, Music Business October 2014

Full Sail University, Winter Park, FL

Associate of Arts, Music Studies December 2011

San Diego Miramar College, San Diego, CA

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