HANNA GARRIDO

+639********* adjz2x@r.postjobfree.com

PROFILE

A Digital Marketing Expert with huge passion for digital platforms and digital media advertising. I have 10+ years of experience in management, media, marketing and media planning and have worked across various industries and led brand teams in their digital media strategy.

EMPLOYMENT HISTORY

Co-Director, Havas Riverorchid Myanmar Sep 2019 — Sep 2020 Yangon

• Setting strategic long and short-term departmental goals and evaluating outcomes

• Lead, develop, and retain an engaged, high performing team and ensure high levels of productivity are maintained

• Manage employee performance and provide mentoring by defining individual objectives and development plans that align with business goals.

• Win new business and achieve agreed revenue and margin targets

• Devise and execute a successful business development strategy for the department

• Lead the development of overall Digital Strategic Plans for clients

• Develop new business relationships with top brands in Myanmar

• Design and execute a robust digital marketing initiative to support business objectives Digital Account Manager, Havas Riverorchid Myanmar Jan 2018 — Sep 2019 Yangon

• Lead the communication process with suppliers and with the client from brief to recommendations to final delivery

• Lead both internal and external relationships to ensure the strategy/implementation is running to schedule and staying on top of status at all times

• Lead frequent communication with Pure Players and external partners to deliver against campaign KPIs

• Building a digital media proposal

• Presenting a clear proposals/strategy/media plans that demonstrate expertise within the digital landscape across all digital channels

• Perform against revenue budgets and targets

• Identify new opportunities within existing client portfolio, make solid digital recommendations to cross/up-sell media solutions

• Constantly on top of digital trends and adapting new global digital knowledge and trends on various strategies Key Clients:

• Ooredoo (Telecommunication)

• Ovaltine (FMCG)

• Air Asia (Airline)

• Wave Money (FinTech)

• Sedona Yangon Hotel (Hospitality)

• Chang Beer (Beverage)

• Johnson and Johnson (FMCG)

• International Finance Corporation (Finance)

• USAID (IGO)

Campaign Manager, P&P Interactive Feb 2017 — Jan 2018 Makati

• Develop marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives including generating qualified leads

• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget

• Write and edit copy for a range of promotional digital materials including online social media posts and Display banner copies

• Responsible for the production and sourcing of all campaign materials

• Deliver campaign activity presentations and regular results presentations

• Ensure accuracy of marketing materials (ad copies, ad creatives, KVs)

• Actively manage the department providing ideas and best practice Research & Insights Project Manager, Asia Pacific Digital Feb 2016 — Feb 2017 Makati

• Developing project scopes and objectives, involving relevant stakeholders and ensuring relevant feasibility

• Ensure that projects are delivered on time and within scope

• Ensure resource availability and allocation

• Manage the relationship with the clients and all stakeholders at the project level

• Coordinate internal resources and third parties/partners for the successful execution of projects Key Clients:

• Nielsen (Media)

• Toluna (Market Research)

• TNS (Market Research)

Senior Campaign Manager, Global Rev Gen Jun 2012 — Jan 2016 Cebu City

• Bring a high level of customer service to clients, publishers and sales reps, as their day-to-day contact for all campaigns

• Manage campaigns to ensure they are executed timely, profitable and in line with the briefs requirements

• Analyze underperforming campaigns and provide proactive solutions in coordination with sales reps to solve the issues

• Work collaboratively with campaign managers across various countries to ensure smooth and consistent workflow to deliver campaigns across various time zones

• Selecting the most appropriate publishers for a campaign based on thorough understanding of Brief and Channel and using campaign analysis and optimization strategies to ensure successful and timely delivery of campaigns

• Managing flexible campaign budgets which includes negotiation with publishers to maximize profitability and effectiveness of the campaign Identify new market trends and work with the Sales team to ensure we are taking advantage of new market developments

• Work with different platform and emerging technologies Key Clients:

• Yahoo (Web services)

• Navitas (Education)

• Macquarie Bank Australia (Banking and Finance)

• RediATM (Technology)

• FetchTV (Internet Television)

Account Manager, Survey Sampling International May 2008 — Jun 2012 Cebu City

• Responsible for developing the strategy and for the day-to-day management toward the growth of new and existing business

• Operate as lead point of contact all account matters

• Support the client and operations staff during the kickoff, delivery and wrap up phases of the market research projects to ensure client expectations are met and exceeded

• Maintain and expand existing client revenue through effective up- selling and cross-selling by understanding client objectives, providing research design consultation and ensuring client satisfaction

• Design and propose effective research projects to win client business. Assist with pricing & feasibility as needed

• Develop account plans that map out the account opportunity and a strategy toward growth: including client meetings, content exposure, marketing efforts and meeting new contacts

• Actively manage assigned client relationships and achieve or exceed annual revenue targets through attainment of specific relationship growth objectives and KPIs Key Clients:

• Bain & Company (Management Consulting)

• The Boston Consulting Group (Management Consulting)

• McKinsey & Company (Management Consulting) PricewaterhouseCoopers (Professional Services) Nielsen

(Media)

• Kantar Media Group (Media)

• Hall & Partners (Market Research)

• TNS (Market Research)

• Synovate (Market Research)

• J.D. Power and Associates (Marketing Research)

Project Manager, Survey Sampling International Jun 2006 — May 2008 Cebu City

• Coordinates and manages all internal data collection activities to client timelines and budget, including questionnaire review, programming, data collection, and tabulation

• Ensures project design meets client needs by providing consultation to clients concerning online research best practices

• Proactively contacts clients by phone and email to finalize project specifications and to provide consultative updates throughout the project life cycle

• Maintains and manages individual project budgets in conjunction with Account Lead Key Clients:

• Nielsen (Media)

• Kantar Media Group (Media)

• Hall & Partners (Market Research)

• TNS (Market Research)

• Synovate (Market Research)

• J.D. Power and Associates (Market Research)

EDUCATION

University of the Philippines Cebu 2004 — 2008

Political Science Cebu City

TRAINING

Google Digital Performance Lab Jun 2019 — Jun 2019 Munich

DV360 Workshop Apr 2018 — Apr 2018

Singapore

Facebook Creative Labs Oct 2019 — Oct 2019

Yangon

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