Marketing Director/Manager

Laurie Earl

Professional Marketing Strategist

**********@*******.*** • 530-***-****

https://www.linkedin.com/in/laurieearl/ • Cameron Park, CA Highly analytical professional with proven experience managing a skilled marketing team and creating strategic plans to grow companies.

Areas of Expertise

• Marketing & Sales Management

• Rebranding Initiatives

• Experience with SaaS Products

• Brand Development

• Product Marketing

• Go-to-Market Strategy

• Agency Experience

• Social Media

• SEO/SEM

• Competitive Analysis

• Lead Generation

• Project Management

• Marketing Material Development

• Paid Digital

• Website Development

• Training & Development

• Writing & Communications

• Public Relations

• Process Improvement

• Team Building

• Budgeting

• Advertising

• Market Research

• B2B & B2C

• Video Production

• Case Studies

• CRM & Marketing Automation

• Trade Show Management

• Direct Mail

• Non-profit

• Google Analytics

Education

Bachelor’s Degree in Marketing

University of Alaska, Fairbanks

Summary

• Track record of devising and implementing effective online marketing strategies to advance business goals.

• Conceptualize, develop, and execute marketing communication plans that build memorable brands and maintain brand consistency.

• Known for planning and conducting market analysis to find the latest trends for business growth/development.

• Recognized background in rebranding marketing tools and expanding brand social media presence at LinkedIn, Facebook, Twitter, and YouTube.

• Voice of the customer advocate. Worked internally on the customer journey and customer experience.

• Demonstrated expertise in project management, marketing materials, website development, process improvement, capital budget control, market research, and B2B / B2C sales operations.

Career Experience

Tri Tool Inc. / Rancho Cordova, CA 2013 – 2020

Marketing Manager/Director

Led the development and execution of a three-year marketing strategy to align and meet broader company objectives. Conducted market and competitor analysis to determine the latest trends and growth opportunities. Established a new e-commerce website to retain potential audiences. Held full accountability for planning, managing, and optimizing marketing budget to achieve set goals.

• Accomplished 25% YOY growth of website traffic by implementing SEO and SEM techniques.

• Created multiple go-to-market strategies for new product introductions.

• Reorganized Tri Tool and trade show presence, increasing brand visibility, and lead generation by 150%.

Contract Marketing Expert 2009 – 2013

Developed marketing contracts to promote various brands, including Cold Springs Golf, Buxton’s Auto Transport, Port Ludlow Golf/Resort, and Nest Home/Gifts. Oversaw corporate marketing, rebranding, and new website/CEO website portal development activities, while preparing case studies and marketing collateral. Ability to create plans for both small and mid-sized businesses.

WA & CA 1999 – 2009

BDA, Inc., Marketing Manager, Woodinville, WA

Precor, Inc., Marketing Manager, Woodinville, WA

Managed brand marketing and positioning activities to enhance company profitability. Attracted and retailed more customers to sell company services. Created and executed marketing campaigns to raise brand awareness. Trained, led, and developed teams to achieve top performance levels.

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