Jordan Butler

Richmond, VA • 804-***-****

adjv28@r.postjobfree.com • https://butlerja.wixsite.com/jordanbutlerdesigns

Marketing professional with 3+ years of experience in social media management, content marketing and branding. Possess a B.S. Communications with expertise in social media marketing analytics. Excellent communications skills for outreach and digital copywriting, ensuring strong brand presence.

PROFESSIONAL SUMMARY

●Project management

●Proficient in Microsoft Office

●Resourceful problem Solver

●Customer service expert (6+ years of experience)

●Proficient in other office software: Final Cut Pro X, Canva, Adobe Creative Suite, Mailchimp and G Suite

●Social media content creator

●Marketing analytics

●Strategic planning

●60 WPM Accurate Typing Speed

●Communications skills

EDUCATION

Virginia Commonwealth University, Richmond, VA. Bachelor of Science in Mass Communications

WORK HISTORY

Catering and Social Media/ Marketing Coordinator

Chick-fil-A The Shops at Willow Lawn – Richmond, VA. Oct 2019 - Present

●Organize catering through media outlets such as; in-store advertisements, point of purchase displays, handouts, brochures, email marketing, text message alerts, and social media posts

●Worked daily on building relationships with guest, vendors, and employees

●Create and execute catering plans/schedules that promote and compliment corporate goals and focuses throughout the year to create remarkable experiences for Chick-fil-A Shops at Willow Lawn guests

●Develop creative concepts for social media campaigns that gained hundreds of impressions

●Led cross-functional team to launch new Chick-fil-A Operator Led Delivery app that generated a 15% increase in sales

●Outline work plans, determine resources, write timelines and generate initial budgets as part of project scope determination for monthly in-store events

●Prepare and present weekly reports, post-event analysis, and strategy proposals to management.

●Markets products by developing and implementing marketing and advertising campaigns

●Interact with followers and potential customers by communicating and answering questions through the company's social pages

●Implemented new content creation methods which increased returning users by 25%

Communications Director

VCU PRSSA – Richmond, VA. Jan 2018 – Jan 2019

●Featured as general sessions speaker at state meetings

●Led recruiting committee for student organization that grew membership by 35%

●Developed first Annual Student Leadership Summit with attendance from 10 Virginia colleges and 20 Richmond public relations professionals

●Established and improved workflows and business strategies which resulted in increasing efficiency and productivity within the organization by 50%

●Coordinated over 15+ business planning, marketing strategy and organization-wide goal setting meetings and supported weekly team meetings

Social Media Manager Intern May 2019 – Dec 2019

Project Yellow Light – Non-profit founded by The Martin Agency’s Vice President, Julie Garner

Richmond, VA.

●Collected, organized and analyze safe driving data, and prepared reports using Excel Spreadsheets

●Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram

●Content creator for online and offline layouts

●Led social media internship team in growing followers of multiple accounts by 25%

●Kept social media platforms up to date and cohesive

●Produced social media analysis reports each month updating team on progress and roadblocks

●Monitored and optimized all social media postings and content blog posts to ensure top return on investment and viewer engagement.

Public Relations Director Intern

Shop Evolve – Richmond, VA. May 2019 – Dec 2019

●Analyzed data and identified opportunity to increase website traffic by 5%

●Developed advertising strategy that gained notice from 10 local news outlets

●Monitor online presence of company’s brand and engage with users, strengthening customer relationships

●Daily interactive and compelling Instagram Tv/story posts

●Created and maintained list of local social media influencers to reach out to promote the brand

●Produced product pitches and press kits that were sent to all Richmond media outlets

●Assisted in implementing plans to increase followers on popular social media websites such as Twitter, Pinterest, Facebook, YouTube and LinkedIn

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●Project management and coordination

●Building relationships and having direct contact with clients

●Executing against strategic internal and external communications plans

●Creating content, to include news releases, feature articles, speaking abstracts, employee communications and more

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