Daniel Heredia

Austin, Texas

806-***-**** adjuz6@r.postjobfree.com

danielheredia.me linkedin.com/in/daniel-heredia-913a3024

DIGITAL MEDIA PROFESSIONAL

SKILLS & EXPERTISE

Content Creation

Writing & Editing

Social Media Strategy

Web Design

Graphic Design

Client Relations

Continuous Improvement

Communication

Collaboration

SEO / CSS / HTML / Python

WordPress Management

Marketing

Technical Writing

Promotional Copy

Dynamic, multitalented Content Creator respected for six years of experience delivering compelling creative and technical content, social media strategy, and web design for client portfolio and industry leaders (including BC Forward and Ironiq Media). Inventive and dedicated writer and collaborator with proven track record of driving audience growth and retention in competitive markets. Respected for exceptional originality and skills in communication and problem-solving, able to examine and understand client needs and deliver products that exceed all original expectations. Exemplary educational qualifications include a Master of Arts in Emerging Media from Loyola University, Maryland, combined with certifications in SEO and Photoshop. Out-of-the-box thinker who combines a relentless drive to make continuous improvements in process and skills with a life-long passion for storytelling.

CAREER HIGHLIGHTS

Earned reputation for delivering projects on schedule in high-stress, deadline-driven environments.

Drove 50% increase in social media traffic for Ironiq Media.

Cultivated expertise in AR/VR technology through social media campaign in collaboration with SMEs.

Collaborated with 50 clients, providing compelling content tailored to clients’ visions and goals.

EDUCATION & CERTIFICATIONS

Master of Arts – Emerging Media GPA: 3.8

Loyola University Maryland, Baltimore, Maryland: 2021

Thesis: “Is the Internet a Human Right?”

Relevant Coursework: Identifying when a new technology will take off

Relevant Projects: Social Media Campaign on Augmented Reality and Virtual Reality technology

Bachelor of Arts – Electronic Media GPA: 3.3

Texa Tech, Lubbock, Texas: 2014

Relevant Coursework: Web design,

Clubs/Activities: Student Producer with KTXT and Texas Tech TV, producing news and quality gameday service

Certifications or Additional Education:

SEO: Keyword Strategy / Link Building in Depth / Foundations LinkedIn (2020)

Photoshop CC Essential Training / Become a Graphic Designer / Retouching with Photoshop Lynda.com (2016)

PROFESSIONAL EXPERIENCE

Social Media Ads Analyst Aug/2019 – Present

Accenture Flex: Austin, TX

Minimize risks for leading social media company by assessing 450 ads daily and identifying fraud patterns and trends.

Achieve exceptional customer satisfaction ratings by resolving cases efficiently.

Reduced case completion time by 90% through identification and implementation of process improvements.

Develop and maintain situational awareness of client’s business, operations, and team processes.

Commended for closing 100% of assigned tickets over nine months.

Writer April/2019 – October 2020

Ironiq Media: Remote

Write 5 compelling pieces weekly on sports, entertainment, and music, upholding company editorial style and determined area of emphasis.

Earned reputation for delivering results under tight deadlines, maintaining 100% on-time assignment completion over first quarter, contributing to streamlined publishing process.

Drove 50% increase in traffic using insights into best Wordpress CMS and SEO practices.

Research and analyze sports & entertainment trends, contributing unique perspective and bold writing style.

Maintain deep level of familiarity with issues, newsmakers, and current events to respond to breaking news and other urgent newsroom situations as required.

Break news stories and verify credibility of information.

Clips available: https://www.wblzmedia.com/author/danielheredia/

Freelance Writer Jan/2019 – June 2020

International Association for Professional Writers & Editors: Remote

Write content for portfolio of 50+ clients, leveraging abilities in technical writing and social media strategy, and providing deep knowledge of emerging media technologies.

Develop creative, engaging articles, social media posts, and ad copy for industry leaders across multiple sectors.

Achieve track record of completing all deliverables on deadline and exceeding client expectations.

Collaborate effectively with clients, providing tailored content in response to client vision and goals.

Maintain flawless adherence to clients’ editorial standards and practices.

Freelance Social Media Writer June/2016 – Dec/2016

Dex Media: Dallas,TX (Remote)

Provided social media content for 35 businesses.

Generated, edited, and published 10 relevant, meaningful posts daily for Facebook, Twitter, and platforms.

Contributed to wide range of social media strategies, driving audience growth and retention for clients.

Created and maintained fast-paced editorial calendar and schedule.

Additional Experience: Freelance Web Designer, Daniel’s Web Design / Electronic Merchandiser, ActionLink / Substitute Teacher, Lubbock ISD / Producer (Intern), Townsquare Media

TECHNOLOGY & TOOLS

Adobe Creative Suite (Photoshop, Audition, Dreamweaver) / Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / WordPress / Python / SEO / CSS / HTML5 / Analytics

HONORS & AWARDS

Employee of the Month – Accenture October 2020

Highest Customer Satisfaction Ratings – Company Name

COMMUNITY ENGAGEMENT

Miscarriage Matters – Volunteer Social Media Monitor (2017 -Present): @MiscarriageM

INTERESTS

Sports, hiking, travel, photography, weight lifting

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