KAREN WILSON-TORRES

*** ******** **** ! Nolensville TN 37135 ! ! 972-***-**** ! "

adjuu5@r.postjobfree.com

SALES AND MARKETING LEADERSHIP

Dynamic, results-driven, and energetic sales management professional with extensive experience and excellent qualifications to develop and implement sales, marketing, branding, and business development initiatives, drive profit and revenue improvements, and to ensure quality and value-added customer service. Provide exceptional performance in all facets of sales and relationship management, staff supervision and development, planning, and budgeting to achieve desired results. Recognized for professionalism, positive attitude, and a strong commitment to excellence. Utilize well honed interpersonal skills to establish productive working relationships at all levels.

AREAS OF STRENGTH

! Exceeding Aggressive Objectives ! Hotel / Resort / Convention Sales ! Motivating and Coaching Staff

! Events/Trade Shows/Conventions ! Client Relationship Management ! Customer/ Partner Presentations

! P&L/Budgets/Financial Planning ! Marketing / Branding Campaigns ! Communications/PR Strategies

! Generating Revenue/Sales/Profits ! Team Collaborations/Leadership ! Develop Partnerships/Contracts

PROFESSIONAL EXPERIENCE

Proficiencies Include: Sales, Marketing, Relationship Building, Account Management,Leadership, Strategic Planning and Project Management Fully accountable for demonstrating a high degree of initiative, leadership, and industry knowledge to manage, plan, and coordinate property sales, marketing, and branding projects, programs, and initiatives. Provide direct oversight for sales managers and the sales team while developing, maintaining, and managing relationships with key brand accounts and all sports marketing partnerships organization-wide.

Reinforced corporate strategy by clearly communicating company vision and mission to the sales organization and by establishing aggressive functional and departmental goals, objectives, and performance measures.

Display exemplary analytical and financial skills to develop, conduct, and coordinate high level analysis and to complete sales forecasts, rate strategies, reports, and presentations that facilitate business decision-making.

Contribute to sales, marketing, and branding strategies and processes by evaluating results, improving systems, analyzing and responding to feedback, and by maintaining in-depth knowledge of the competitive landscape.

Collaborate and partner with executive team to ensure performance meets or exceeds expectations. Effectively manage by providing positive, constructive, and timely feedback to motivate, coach, and reward staff.

Facilitate operational oversight and growth organization-wide as well as identify opportunities for maintaining a cost efficient operation. Develop and implement strategies and initiatives that drive bottom-line results.

Pre- Opening Sales - Sales Process Implementation and Operational Systems Integration for Sales ( Gaylord Texan Resort and Virgin Hotel Nashville) Career History-Sales/Marketing Management

Virgin Hotel Nashville, Nashville TN - Director of Sales (September 2019 - January 2021) Gaylord Hotels

Director of Strategic Alliances – June 2013 – September 2019 Brand Director Travel Industry Sales - 2008 - 2013 Director Travel Industry Sales – Gaylord Texan – Part of Pre-opening team – 2002 Hilton and DoubleTree Hotels (Hilton Lincoln Center/Doubletree Campbell Center), Dallas, TX

(1996-2002)

Group Sales Director, Director of Sales and Marketing, Area Sales Director INDUSTRY INVOLVEMENT

Dallas Ft. Worth Business Travel Association (DFWBTA) Member/Leadership (2005-Present) Cotton Bowl – Board of Directors - Hotel Representative – (2010 – Present) Dallas Ft. Worth Area Tourism Council (DFWATC) Member/Board of Directors Representative

(2007-2009)

Global Business Travel Association (GBTA) Member/CPC Presidents Council (1999-Present) AWARDS /Recognition

GBTA Chapter Leadership Award

Gaylord Texan Resort Leader of the Quarter

Transient Sales Team of the Year Gaylord Hotels – 3 years Sales Manager of the Year – Hilton Dallas Lincoln Center DFWBTA Member of the Year

Computer: Microsoft Office Suite, Sales CRMs, Hospitality Systems/Databases, and Reports/ Analysis/Research

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