Creative and team-driven marketing research graduate student

Olivia C. Moliassa

Plymouth, MI 734-***-**** *********@*****.*** linkedin.com/in/olivia-moliassa oliviamoliassa.com EDUCATION

Michigan State University, Broad College of Business, East Lansing, MI Master of Science, Marketing Research 12/2021

Michigan State University, Broad College of Business, East Lansing, MI Bachelor of Arts, Marketing, GPA: 3.75 05/2020

PROFESSIONAL EXPERIENCE

BRITE bites; Plymouth, MI

Marketing Manager 10/2019 – 01/2021

• Developed social media plans for Instagram and Facebook targeted at profitable customer segments leading to an increase in followers and engagement by 30% (est. 600 followers)

• Innovated existing digital marketing strategies, utilizing Google Analytics and Facebook ads; generated an increase in website visits and decreased bounce rate to 40%

• Established email nurturing workflows based on customer segments resulting in an 38% increase in loyal customer conversions

• Implemented triggered email marketing campaigns; produced an average 28% open rate and a 2.8% click rate

Deutsche Post DHL Group; Bonn, Germany

Product Marketing & Communications Intern 05/2019 - 08/2019

• Assisted the research team in developing 3 customer satisfaction surveys for the DHL Track & Trace feature to optimize current service offerings

• Analyzed main competitor’s social media platforms using SWOT analysis to support creation of optimization strategies for DHL’s social media presence

• Leveraged bilingual skills by translating 50+ documents to support marketing communications VIM Magazine, East Lansing, MI

Marketing Specialist 08/2018 - 05/2020

• Led email marketing efforts for the magazine, including weekly communication to 200+ club members

• Leveraged a 15-member team to create marketing campaigns and increased networking opportunities for the club members through alumni communication

• Established detailed project work plans with timelines to ensure my team delivered on time and with quality Curtsy, East Lansing, MI

Campus Social Media Manager 08/2018 - 05/2020

• Managed and curated content for the Instagram account, actively promoting the brand in alignment with the target audience

• Led on campus marketing activities and events and increased awareness of the app by 50% (est. 500 followers)

SKILLS

Tableau, Google Analytics, SPSS; LinkedIn, Facebook, Twitter, Instagram, Pinterest; Microsoft Suite, Microsoft Excel, Microsoft PowerPoint, Microsoft Access; Photoshop, Lightroom LANGUAGES

English (native); German (advanced)

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