Work Experience

Jupiter Research/CCELL

Account Executive – Nevada & Emerging Markets March 2019 – Current

Responsible for new business B2B sales in 23 CBD only states and Nevada.

After 3 months in the emerging markets I increased the monthly revenue from $29K to $140K in reoccurring revenue.

After 2 months in the Nevada market, I was able to increase the revenue from $120K to $200K in reoccurring revenue.

Provide demonstrations of our CCELL vape hardware and educate producers, processors and retailers using both inside and outside sales processes.

Provide B2B and B2C education at various trade shows nationwide.

Facilitate partnership, cobranding, and sponsorship opportunities with various brands and Jupiter / CCELL’s marketing team.

Developing relationships with trade associations and local industry organizations in NV, NC, TN, KY and OH.

Currently curating relationships with Nevada largest producing vape brands and working with their leadership teams to bring the branded vape lines to market.

Leafly

General Manager, Nevada April 2018 – February 2019

Responsible for entire sales efforts in Nevada market

Managed P&L, MRR growth, and client retention

Worked with Brand Ambassador agency for brand activations at client locations

Responsible for scaling the Leafly Pickup SaaS platform and aligning Leafly with the right partnerships for brand exposure

Trained dispensary staff & leadership on Leafly Pickup platform utilization

Launched initial Leafly Pickup platform with 7 partners and scaled it to 18 partners, creating +$50K/mo. in additional revenue for Nevada dispensaries

Provided pickup partners with weekly ROI reporting and liaised with owners, GM’s and marketing directors to strategize ways to improve order growth and reduce cancellations

Created and implemented feedback reports to HQ operations, product development, and sales and marketing for continued outcome improvements

National Field Sales Manager September 2017 – April 2018

Managed eight Field Sales Representatives in Canada, Washington, Oregon, California, Nevada and Colorado

Created and implemented Field Sales Representatives’ roles and responsibilities for new employees

Created KPI’s and DMO’s for each market representative, ensuring they provided value to the sales team

Responsible for generating revenue leads for national sales team

Responsible for generating monthly reports to VP of Sales, including recaps of market rep visits, expenses, accomplishments, and continued market specific needs

Conducted weekly one on one meeting’s with field team to obtain market needs, as well as strategizing to gain new business and continued relationship management with over 1,500 accounts nationwide

75% travel to established markets and our emerging markets, where Leafly owned less than 20% market share.

Created and implemented travel reporting to Senior Leadership which consist of market findings, new business opportunities and facilitation of industry partnerships nationally.

CA & NV Field Sales Manager April 2016 – September 2017

Operated as the field technology expert by educating dispensary owners & managers on Leafly platform benefits

Worked daily with 200+ dispensary clients throughout the state of California by providing technology training, industry education on laws and regulations, as well as facilitating cobranding efforts

Lead a team of three field sales reps in CA & NV and provided territory scheduling, logistics, ongoing lead generation training, and field visit assistance for complex clients

Provided client retention by making daily visits to shops and communicating with owners and GM’s about technology updates, local marketing efforts, and best practices on how to increase revenue by utilizing their Leafly profile

Represented Leafly at various National and local industry events, and worked with Leafly’s marketing team with sponsored B2B and B2C events throughout the year

Coordinated payment pickups, including necessary logistics for all field reps to invoice and collect funds

Created and provided senior leadership with weekly market recaps for CA and NV that consisted of market intelligence, client visits and upsell opportunities

Quattro Cannabis Consulting Jan 2015 - May 2016

Sales Consultant – Apothecanna

Performed remote sales consulting for topical cannabis startup including sales strategies and analytics

Assisted with the development of both existing and new relationships and provided product marketing materials and education to budtenders and managers

Maintained a stellar client retention rate by meeting with owners and purchasing managers on a monthly basis to discuss company marketing strategies and plans to increase orders

Built and maintained both monthly and quarterly sale reports, which included forecasts, growth and decline percentages, sales versus targets, and sales versus budget analysis for CEO

Worked with Head of Distribution on the roll out of new products in current market territories (WA, OR, CA, CO) and strategized licensing/distribution for emerging markets

Created lead generation tracking spreadsheet for brand reps in all markets

Provided executive teams with Los Angeles market intelligence by providing competitor insight, local marketing opportunities, and cobranding efforts

Worked alongside Los Angeles GM to make cost effective decisions for territory, as well as the hiring and onboarding of new sales representatives

Goldman Sachs & Co., Atlanta, GA

Client Sales Associate, Private Wealth Management June 2011-Jan 2013

Assisted Wealth Manager with closing of more than $500,000 of assets under management from new investors on a per quarter basis.

I was the point of contact for all client requests and product education.

Required to set at a minimum 25 meetings and open 7 new accounts per week

Exceeded sales quota with average of 11 new accounts per week, most open accounts for 2 consecutive quarters in division.

Called 40-50 small to mid-size businesses for potential new business. Utilized sales leads to follow up and handle full sales sycle.

Created sales forecasting analysis as part of sales presentation material for client meetings

I facilitated face-to-face meetings with potential investors and the Sr. Wealth Manager to present investment opportunities aligned with the prospects investment goals.

JP Morgan Chase, Columbus, OH

Sr. Client Sales Manager, Financial Brokerage Sales Oct 2008 – Oct 2010

Conducted 75-100 Cold-calls per day on potentially new clients and local small B2B calls to gain new business relationships for financial advisors.

I was expected to set up at least 20 in-house meetings, exceeded quota with a 35 weekly average face to face meetings. Of those 76% opened new accounts with Sr. Investment Advisor.

Presented scenario analyses and risk return possibilities of investment products for in-house advisors

I was responsible for managing, training and developing the offices’ 5 client associates and 5 service support staff

Additional skills

Goldman Sachs University – Sales negotiations & Client psychology courses

SalesForce

Microsoft Office Suite

Tableau Data Reporting

Google shared drive (sheets, docs, PPT)

Education

California Southern University, Irvine, CA

Master of Business Administration & International Business 2013-2014

Ohio State University, Columbus, OH

Bachelor of Science – Engineering 2007

Cornell University, Ithaca, NY (online) In Progress

Advanced Leadership Certification

Everett E. Sanders IV

160 Cielo Abierto Way

Henderson, NV 89012

213-***-****

adjupl@r.postjobfree.com

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