JAI CHATRANI

Mobile: +971-********* / E- Mail:adjuin@r.postjobfree.com

An astute, passionate & result-oriented retailer, with wide international retail experience ranging from store management of a fashion business to managing Operations Planning & Control & currently handling the end-to-end portfolio of a lifestyle brand across GCC.

An inborn knack for identifying & resolving problems through in-depth analysis & inclusive team oriented approach, has given an exposure to various front & back end retail functions. A dynamic leader with strong communication, supervisory & motivational capabilities.

Key Skills & Expertise

Ability to manage the Ultimate Customer Experience & Financial Performance through Commercial Drive & Operational Excellence in an ever evolving competitive retail environment.

In-depth understanding of retail value chain, coupled with sound business acumen to plan & implement strategies in the areas of buying & merchandising, pricing / promotions & operational sale ability.

Effective team creation & management skills have been the core of accomplishing multiple concurrent projects within limited time & budget constraints

Proven track record in Inventory & Margin management. Immaculate number skills backed by an eye for product, have helped in OTB management& achieving target Sell-Through while delivering P&L interests.

Strong communication (written & verbal) & excellent inter personal skills to gather all requisite support from various internal & external business stakeholders.

Roles & Responsibilities

Brand Management

Directly responsible for the overall financial performance, customer experience & brand development, across the GCC through the retail&e-commerce channels.

Analyse the brand & market requirements in depth, toinstigate a continuous cycle of research & analysis to evolve a dynamic buying, merchandising& replenishment cycle (through OTB management) & a pricing strategy to maintain continued newness in the store while meeting sell through & profitability targets.

Conceptualize, implement&evaluate store specific productivity driving measures & interventions in the areas of M&AP, marketing, pricing & promotionsto achieve P&L targets.

Design the marketing & promotion calendar in agreement with the brand strategy& accordance with the local seasons & events. Create an adequate brand platform in liaison with the local PR/media.

Ensure the achievement of brand KPIs such as ITR&GMR (inventory & margin management) through OTB planning&merchandise operations.

Maintain to &fro communication with the brand partners& ensure adherence in terms of store design & layout, visual merchandising, operational procedures & service standards.

Operational Responsibilities

Bottom-Up approachfor Annual Budgeting & Revenue forecasting, based on the brand budgets, sales mix, profitability, operational costs& retail KPIs.

Maximize sales & profitability by planning, implementing & monitoring store wise initiatives to promote walk-ins,Conversions, UPT & ATV by realizing product, people & process enhancementsthrough strong operations & training.

Ensure adequate availability & timely replenishment of the right merchandise at the right location & control store wise inventory levels through consolidation, internal transfers to maintain a desired stock mix.

Execute the marketing, SALE & Promotion calendar starting from stock planning, sales & margin analysis, pricing reviews against legal compliances. Assist in permit application & ensure in-store execution.

Drive leadership & team development through timely recruitment & management of retail team. Train & appraise them continuously & provide direction for sales, SOP adherence,process streamlining & progression.

Business Development

Identify market trends & competitor positioning through SWOT analysis to identify the opportunities for new brands / expansion, throughpreparation of concept / store proposals, resource planning&project facilitation to ensure timely project delivery.

Liaise with the mall leasing teams to identify appropriate locations across key malls, negotiate on the financials.

Organizational Experience

Aug‘19- Till Date Maryana Group, DUBAI

Operations Manager – Kryolan Cosmetics/ 1902 Berdoues Perfumes

Notable Achievements:

Store opening and Successful Store launch executed for Kryolan Mall of Emirates

Execution of many Online platforms and increasing the business with multiple promos with the support of marketing

Negotiating with landlords and getting reductions in rents to support the P&L

Reducing the operations Costs of the company by 10%.

Nov ’15 – Aug ‘19 DANUBE Group, DUBAI

Brand & OperationsManager – Danube Home /Fashion Brands - TUDORS / XTI Shoes

Notable Achievements:

Increased the brand gross margin by 5% during the financial year 2017.

Customising width extension to the existing categories & increased the brand ATV by 17%, & UPT by 12% in year 2017, Increase in sales of non-performing stores by 12% YOY

Generated 8% additional revenue through addition of new ranges based on customer feedback.

Drastic reduction in stock shrinkage through continuous training & implementation of operational controls on the store level

Mar’08 - Oct ‘15 APPAREL Group, DUBAI

Brand & Operations Manager – Le’ Chateau / Kenneth Cole/ Aeropostale

Notable Achievements:

Achieved monthly & yearly sales targets regularly & CAGR of 28% for 2012 – 2015 for Le’ Chateau.

Received an award from DSES for Best Performance Brand of the year 2014- Clothing for Le Chateau Brand

Awarded forthe Best Store Design of the year – Fast-Fashion category, & also participation in Best Store Launch by RETAIL ME during the year 2014

July ‘04- February ‘08 APPAREL Group, DUBAI

Area & Store Manager – Kenneth Cole NY

Notable Achievements:

Handled the highest per Sq ft revenue generating, highest ABV & daily footfall store for 2 years.

Boosted store sales by 53% & Gross profit by 28% in the FY 2005 (YOY)

April ’97 - June ‘04 Al Maya Lals Group, Dubai

Store-Manager & Sales – G2000 & Bossini

Notable Achievements:

Instrumental in achievement of monthly & yearly sales targets for the designated stores.

Academia

Bachelor Of Business Administrationfrom Sikkim Manipal INDIA(2010-2013)

Online Digital Marketing courses - Google Digital Garage

Personal Vitae

Date of Birth : 10th October 1978

Nationality : Indian

Marital Status : Married

Driving Licence : UAE

Address : R441, Flat 121; Wasl Building, Al Barsha, Dubai, UAE.

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