GERARDO NICOR FARIOLA
RAYSLAND SUBD. COGON, COMPOSTELA CEBU 6004
Cell Phone # 095********
Age : 54 yrs. Old
Nationality : Filipino
Religion : Roman Catholic
Sex : Male
Height : 5’ 4”
Weight : 180 lbs.
Civil Status : Married
Language Spoken : English, Tagalog, Cebuano
Blood Type : “O”
Educational Background:
Post Graduate : Master in Management for Executives and Managers
University of San JoseRecoletos
Graduated: 2008 - 2010
College : Bachelor of Science in Mechanical Engineering
University of San Jose Recoletos
Graduated: 1983 – 1988
Vocational Course : National Manpower and Youth Council March – May 1991
(Industrial Pipefitting/Welding)
Secondary : Abellana National School 1979 - 1983
Elementary : Tejero Elementary School 1973 – 1979
Work Experience:
1.Company : F&E Ent., Inc.
(Distributor of Valvoline Lubricants, Tires and Service Equipment)
Plaridel St., Alang-alang, Mandaue City
A. Position : Branch Manager / Sales Engineer
Inclusive Dates : June 21, 2018 up to present
Job Description:
1. To guide all Account Managers thru sales strategy and coaching.
2. To develop / expand more accounts in order to improve the portfolios of the company.
3. To establish and maintain good relationship among key clients by helping tech'l problems and for
development of their sales program.
4. Proactive of knowing competitors activity/promotional thru pricing and advantages.
5. PR functions thru occasional gift such as birthdays, promotional support and others that build good
relationships to the clients.
B. Position. : Sales Engineer
Inclusive Dates : January 3, 2017 – June 20, 2018
Job Description:
1.To plan/ develop sales strategy in order to have or consistency of monthly sales.
2.To maintain good relationship with the existing customer for continues generation of sales.
3.Conduct product orientation to our sub-dealers in order to improve sales strategy thru selling point
and advantages of the product versus competitors.
4.Continuously, look additional account/customers to ensure the increase of sales volume.
2. Company : NORKIS TRADING CO.
(Distributor of Haojue Motorcycle)
A.S Fortuna St., Mandaue City
A. Position : Managing Head (5R services Inc. - Sales & Marketing)
Inclusive Dates : August 25, 2007–December 30, 2016
Job Description :
1.To plan, coordinate and implement Mid and Long-Term marketing plan for continued generation of
sales.
2.To plan, implement, and monitor the basic Marketing policies that will make the company to be
No. 1 in image, credibility, sales and customer satisfaction over long term period.
3.To guide, train and supervise Sales managers and evaluate quarterly performance of their actual
performance against assigned task/targets and recommend/ recognize the achievers/ deserving.
4. Proactive in monitoring the competitor’s strategy and evaluate results for the improvement and
to be competitive against the competitors.
5.and other PR functions
B. Position : Area Sales Manager – Northern Mindanao
Inclusive Dates : Oct. 2004 – July 2007
Job Description:
1.To continuously make market research and find opportunities for our products and submit good
ideas and recommendations to my immediate superior.
2.To guide and supervise branch managers to be vigilant in competing the opponents (competitor
dealers) in the market through product promotions and other Sales / Marketing activity.
3.To establish and maintain good relationship among key people working in the Government
Agencies in the area of responsibility for institutional sales.
4.To be conscious in achieving the sales target and to project above the sales expectations.
5. To plan and organize events for promotional activity.
C. Position : Assistant National Service Manager
Inclusive Date : July 2001 – Sept.2004
Job Description :
1. To plan and implement the improvement for Service Operation relative for Customer Satisfaction.
2. To conduct Training and Workshop to service mechanics of all dealers and branches especially,
when there is an upgrading technology.
3.To monitor the quality of all motorcycle models for improvement through market survey and
warranty claims.
4.To implement and pursue that Service shop would be a profit center.
5.To help other events relative to promotional activity in Sales and Marketing and to promote other
product such as; Spare Parts, Oil, etc.
D. Position : Technical Service Supervisor
Inclusive Date : May 1999 – June 2001
Job Description :
1.To monitor and evaluate the common problems related to quality of Products through warranty claims
and complaints.
2.To make Information report on the changes related to Technical Improvements then disseminate to our
networks (Branches/Dealers).
3.After Sales support as a whole through market monitoring and survey.
E. Position : Ads and Promo (Special Events Officer)
Inclusive Date 1994 – April 1999
Job Description :
1. To organize events and Promotional Activities with the coordination with the Sales and Marketing.
2. To plan Mid and Long Term promotional activities to our Dealers and Branches related to the launching of
new products.
3. To support Sales / Marketing group related to product promotions.
4. Conduct Product Knowledge Seminar to our sales networks.
3. Company : Gorones Development Corp. / Metaphil Inc.
Subangdaku, Mandaue City
Position : OIC – Central Warehouse (Benguet, Province Project)
Inclusive Date : 1989 – 1990
Job Decription :
1. Inventory Management and support to project engineers related to Materials control.
References:
1. Mr. Ernie Danao
Maintenance Head –MAC Builders Group of Company
Mobile # 090********
2. Mr. Harold Colina
Managing Head / Sales& Marketing - Norkis Trading Co,
Mobile # 092********
3. Mr. Michael Bandalan
Proprietor – Asia Pacific & Safety
Mabolo, Cebu City
mobile # 091********
4. Mr. Fedirico “Nonoy” Bilbao
Plant Manager
Uratrex Cebu, Phil.
Mandaue City, Cebu
Mobile # 091********