MAI TRINH

adju72@r.postjobfree.com **** Powelton Ave, Philadelphia, PA 19104 linkedin.com/in/qmaitrinh/ EDUCATION

Drexel University Philadelphia, USA

BS in Business Administration in Marketing, Business Analytics with Honors Sept. 2018 - Jun. 2023 Minor in Entertainment and Art Management GPA: 3.8 / 4.0

● Honors: Honor Student, Drexel Founder Scholarship, Drexel Dean’s List 2018- 2020 WORK EXPERIENCE

Katalon LLC, KMS Technology / Digital Marketing Intern Jun. 2020 – Present, HCMC Vietnam

● Establish and execute organic social media strategies including a Youtube revamp and first giveaway on Facebook, Twitter and LinkedIn, attracting 600+ new followers and 150% engagement increase in 2 weeks

● Lead team of 3 to research, plan, write and review marketing content, producing 6+ UI/UX copies, 9+ newsletters, marketing emails, 2 job descriptions, 2 press releases, and weekly blogs about test automation

● Analyze Hubspot database, create data visualization and partner cross-functionally with Product and Sales to run data-driven marketing initiatives i.e. 7 product tutorials, 2 user surveys, 3 product launch campaigns

● Lead ad-hoc projects i.e UI/UX flow and content calendar for new blog, biweekly competitor monitor, SEO activities, partnership outreach, recruitment, new member onboarding, etc. Drexel Dinning, Aramark / Student Peer-to-peer Marketing Rep Sept. 2019 – Mar. 2020, Philadelphia PA

● Promoted brand awareness by organizing on-campus events, promotional programs and direct marketing outreach

● Hosted biweekly organic market, reducing setup and cleanup time by 50% with new storage and shift allocation

● Conducted interviews with students and assisted in successfully developing 6 seasonal service initiatives and events License To Drift / Campus Marketing Team Intern Jan. 2019 – May. 2019, Philadelphia PA

● Coordinated and promoted a West Philly restaurant scavenger hunt marketing event, attracting 100+ attendees

● Secured partnerships with 3 restaurants and 8 Drexel student clubs through email marketing drip and negotiations

● Refined registration and check-in system by incorporating QR code on swags, emails campaigns and tickets

● Provided check-in service and ad-hoc assistance for attendees, resulting in 98% customer services satisfaction LEADERSHIP EXPERIENCES

Drexel Solutions Institutes / User Experience Analysts Jun. 2020 – Sept. 2020, Remote

● Provided marketing and product consultation for a new social networking app by conducting quantitative and qualitative research on 900+ college students, analyzing data for online networking patterns and user experiences

● Established masterplan and led team of 4 to conduct qualitative research, creating 3 Qualtric user surveys, outbound and cross-functional communication channel, data management system, and data visualization

● Analyzed 200+ responses with Qualtrics, Excel and R-Studio, identifying key insights on students’ social media habits

● Coordinated and conducted 3 user interviews, weekly internal and clients meeting with 11-hour time difference PAPERPLANE Project / Head of Event Coordinator Department Apr. 2016 – Aug. 2018, HCMC Vietnam

● Led team of 5 to establish programs and cross-functional cooperation for a total of 18 soft-skill interactive workshops

● Facilitated online outreach and managed all negotiations with over 80 guest speakers per season, successfully partnered with 40+ guest speakers and mentors per season

● Moderated most workshops with the highest attendee’s satisfaction rate of 96% among all moderators

● Analyzed feedbacks and focus-group responses to develop content, achieving 200% growth in total registrations SKILLS, CERTIFICATIONS, and INTERESTS

● Languages: Vietnamese, English

● Certification: HubSpot Social Media Marketing, Facebook Certified Digital Marketing Associate, Google Ads

● Software: Canva, MailChimp, Google Analytics, Aherfs, G-Suite, Office Suite, Qualtrics, Hootsuite, Tableau, R-Studio, Wordpress, HubSpot, Survey Monkey, Yelp Ads

● Interests: Trekking, Event Coordination, Documentaries (Culinary, Behind-the-scene), Muay Thai, Consumer Behavior

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