Blake Herdlein 908-***-**** adju6w@r.postjobfree.com Stewartsville, NJ LinkedIn

Marketing Manager Digital and Brand Specialist

Innovative, strategic professional with extensive experience spearheading marketing campaigns from inception through completion to maximize brand awareness, increase customer engagement, and propel sales growth. Adaptable individual with dynamic expertise spanning digital media, social media, branding, website development, and paid advertisements. Creative self-starter who thrives in fast-paced environments and works with attention to detail to bring brand visions to life.

Areas of Expertise

Marketing Leadership Data-Driven Strategies Brand Positioning Customer Engagement Marketing Campaigns

PPC Digital and Social Media Market and UX Research Client Relationship Management Communication Organization

Google AdWords & Analytics HubSpot Salesforce Hootsuite Crowdfire Twitter, Facebook, Instagram, and LinkedIn

Professional Experience

HERDLEIN, LLC (Phillipsburg, NJ)

Marketing Consultant & Founder 2020 – Present

Innovate and implement marketing campaigns to drive brand awareness and revenues for clients. Direct operations and lead a team of sales, marketing, and creative employees. Recommend data-driven, customer-centric strategies for client goal achievement.

Launched company from the ground up, but discovered passion for working with an established creative team

Secured 3 clients across the construction, design, and healthcare industries, and hired 15 part-time associates

Demonstrated expertise in social media management, reputation management, PPC ads, and website design

SIVANTOS GROUP (Piscataway, NJ)

Inside Sales Account Executive 2019 – 2020

Drove significant revenue growth across a large territory spanning NJ, NY, and VT. Collaborated with cross-functional teams to enhance marketing results, maximize brand awareness, and propel customer engagement.

Overhauled the loyalty marketing program by integrating a point system for customers to use on supplies or travel

Grew sales 35% over previous year after implementing the new marketing program and training customers nationwide

Handled the full sales cycle from prospecting and through relationship building and closing, and attained 115% to quota

INDEPENDENT CONTRACTOR (Remote)

Marketing Coordinator UX Researcher 2014 – 2019

Consulted with customers on marketing projects, including social media management, website redesign, and feedback analysis. Wrote and distributed surveys, and presented insights to stakeholders. Conducted usability tests, facilitated product demonstrations, and assisted with UX research. Recommended plans and solutions to support business development goals and help companies grow.

Increased sales for several companies through the design and launch of successful marketing campaigns

Delivered an average profit improvement of 54% to clients by recommending cost-effective solutions

Led user testing and feedback analysis to help EA Sports market the new Minion game more effectively

Revamped websites for Verizon and AT&T, making them more user friendly and improving customer engagement

Originated and ran social media pages, including Facebook, Twitter, and Instagram for several small businesses

5TH FLOOR ANALYTICS (Philadelphia, PA)

Brand Digital Marketing Consultant 2017 – 2018

Supported several digital marketing campaigns from concept through delivery. Authored creative content, managed social media pages, and provided additional support to the team as needed.

Boosted Twitter, Facebook, LinkedIn, Instagram followers by 50% after garnering over 6,500 more followers and fans

Increased online engagement rates by 65%, which led to over 200 warm leads from paid ads

Education & Credentials

TEMPLE UNIVERSITY Bachelor of Science, Marketing Management

Google Ad Words Certification Google Analytics Individual Qualification Google Campaign Manager Certification

Author, “The Principles of Brand Marketing”

BOY SCOUTS OF AMERICA Eagle Scout

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