Account Executive Marketing
Resume:
adju1c@r.postjobfree.com
Angela Cogliani
PROFESSIONAL
SUMMARY
I’m a motivated self-starter with extensive experience developing and managing complex brand and marketing programs for both B2B and B2C companies like the Breeders’ Cup, IBM, Boston Bruins and the New England Patriots. I love to collaborate with clients and internal teams, and know how to quickly establish trusting and mutually beneficial relationships. Working at a small, independent agency for the last six years has given me the opportunity to hone a lot of different skills from strategy through creative production, which allows me to be a supportive leader at each stage of the creative process. SKILLS &
ABILITIES
Cross-functional team leadership
Capable of delivering impressive results in high pressure environments Excellent organizational and effective communications skills Advanced marketing techniques
EXPERIENCE
ACCOUNT SUPERVISOR CTP (CONOVER TUTTLE PACE)
Clients: Breeders Cup, IBM, Sentient Jet, EB Horn Jewelers May 2015 – Present
Senior Account Executive: June 2018 – October 2020 Account Executive: May 2016 – May 2018
Account Coordinator: May 2015 – May 2016
- Primary account lead for marketing and creative strategy, overseeing account management, integration and project execution with internal agency teams, including strategy, creative, design, production, broadcast and media
- Work with clients to identify brand objectives and provide strategic guidance through campaign development
- Deliver account service support to ensure all assignments are executed timely, accurately and within budget; determine and assert timelines; manage (internal and external) meetings/presentations; develop cost estimates; manage billing and budget reconciliation
- Oversee key initiatives with clients’ internal creative services group and various partner agencies to ensure brand strategy and consistency
- Create brand identity strategies for clients, inclusive of positioning, brand and messaging architecture, logo and design standards
- Manage website development strategy and execution, overseeing internal teams and partner agencies
- Build positive and lasting relationships based upon achievement of the client’s objectives in a manner profitable to CTP and their clients
EVENT PRESENTATION GAME STAFF BOSTON BRUINS
August 2014 – August 2017
- Prepare and execute promotions during 30 home games, including selecting contestants, distributing team giveaways/prizes, and other fan interaction, to facilitate the growth of interest in the Boston Bruins
- Ensure positive exposure for sponsors during in-game promotions/live shots to a captive audience CORPORATE PARTNERSHIPS ASSOCIATE KRAFT SPORTS GROUP August 2014 – February 2015
- Coordinate the management of corporate partnerships to drive results and meet partners’ objectives of the New England Patriots, New England Revolution, Gillette Stadium, ESPNBoston and Kraft Sports Consulting
- Prepare and execute promotions, recaps, valuations and recommendations for all major KSG corporate partners
- Work closely with Sales team to understand business objectives and sponsorship needs of prospects and current partners MARKETING AND PUBLIC RELATIONS INTERN TD GARDEN
January 2014 – July 2014
- Produce media advisories and assist in garnering media coverage for community relations and entertainment events
- Support strategic planning and departmental collaborative sessions for marketing efforts EVENT PRESENTATION INTERN BOSTON CELTICS
September 2013 – January 2014
- Coordinated and execute sponsored on-court promotions and sideline activities during the 2013 NBA Season
- Executed tasks and administrative responsibilities for Celtics mascot, dance team and dunk team EDUCATION BENTLEY UNIVERSITY Bachelor of Science, Marketing Minors: Sports Business Management and Law LEADERSHIP Read to a Child Mentor Academy of Notre Dame & Billerica Pop Warner Cheerleading Instructor
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