Resume

Graphic Designer Social Media

Location:

San Jose, CA

Posted:

January 31, 2021

Contact this candidate

Resume:

Sal Randazzo

h 408-***-****

c 408-***-****

adjtur@r.postjobfree.com

www.linkedin.com/in/salrandazzo

https://salrandazzo.carbonmade.com/

Summary

• 15+ years of strategic global brand, graphic, print, and digital design experience for agencies and technology companies. Extensive organizational skills with a reputation for visual design solutions that resonate with internal and external stakeholders. Managed small to complex brand, graphic and visual design campaigns that established brand consistency and increased sales. Graduate of the nationally recognized San Jose State Graphic Design school with a Bachelor of Science, Graphic Design, Art Direction degree.

• Software proﬁciency including Adobe Creative Cloud 2021, Adobe Acrobat CC, Illustrator CC, InDesign CC, Photoshop CC, Dreamweaver CC, Adobe XD, Flash, Quark XPress, Pages, Keynote, Numbers, Sketch, MS O ce (Power Point, Excel, Word), HTML and CSS.

• Creative collaborator on a talented, award-winning Xilinx creative services team that created brand, digital, presentation, print and event designs that brought visual consistency and increased design wins and sales.

• Project managed external vendors including graphic design ﬁrms, photographers, printers, presentation specialists and writers on overﬂow projects.

• Awarded 60th National Paperboard Packaging Competition Gold Award, Paperboard Packaging Council, 2003 Gold Award for the Xilinx ML300 Evaluation Platform design.

• AIGA San Francisco Portfolio Day reviewer that gives valuable one-to-one feedback for graphic design students’ portfolios and career goals. Specialties

Strategic design creation of ad, branding, collateral, identity, packaging, trade show, visual, web banner and website designs. Project management and collaboration with engineering, marketing communication managers, photographers, product marketing managers, printers, and writers. Experience

Sal Randazzo Design, San Francisco Bay Area, March 2015 – Present, Creative Director

• Strategic branding, graphic design, web banner and website design consulting for agencies, corporations, and design studios including AMD, AppBuddy, Cutera, GE Digital, Inﬁnera, Marvell Semiconductor and ModelOp.

Fortinet, San Francisco Bay Area, July 2013 – February 2015, Senior Graphic Designer

• Created branded design templates for case studies, solution briefs, and white papers used company wide for visual global communication consistency. Created data sheet design templates with the data sheet design team to maintain visual global consistency within the brand guideline systems. Designed campaign visual concepts for web banner design assets including home pages, landing pages, email blasts, ad roll, and social media.

• Developed data sheet photography branding guidelines for appropriate photography usage for the 50+ Fortinet products and services. Managed the coordination of new Fortinet product photography shoots with internal clients and external photographer. Sal Randazzo Design, San Francisco Bay Area, July 2009 – June 2013, Creative Director

• Strategic brand, graphic design, and web banner design for agencies and corporations including Document Capture Technologies, Hansen Medical, Sanovas Surgical Technologies, and Vitesse Semiconductor.

Xilinx, San Jose, CA, June 2000 – June 2009, Senior Graphic Designer

• Part of an award-winning Xilinx creative services team that created print, web and branding standards guideline that brought consistency to all Xilinx communications platforms.

• Created impactful and strategic graphic designs that increased sales exponentially for the chip design, corporate, and software divisions. Graphic design projects included ad, branding, collateral, identity, packaging, and trade show signage designs.

• Collaborated with marketing managers and writers within worldwide marketing. Collaborated with the web team and provided corporate digital art assets including branding, graphic design, and banner designs.

• Designed ads, branding, collateral, identity, packaging, and trade show signage for various successful Virtex and Spartan product launches integral to product awareness, adoption, and increased company proﬁts.

• Awarded 60th National Paperboard Packaging Competition Gold Award, Paperboard Packaging Council, 2003 Gold Award for the Xilinx ML300 Evaluation Platform Box design. Printer: Ames Specialty Packaging.

Symmetry Productions, Palo Alto, CA, March 1999 – June 2000, Senior Graphic Designer

• Created timely graphic design branding, collateral, and identity systems from startup to large high tech companies including Cisco, eConvergent, and Remedy Corporation. Volunteer Experience

• Helps graphic design students with their portfolios at the AIGA San Francisco Portfolio Day from 2006 to the present.

A liations