Gunjan Pradhan

Social Media Marketing Coordinator

adjto3@r.postjobfree.com • 408-***-****

**** ******* *****, ****** ** 94560

Work Permit: Green Card

Qualifications

Summary

Social Media Marketing Influencer Marketing B2C CPG Creative Strategy E-Commerce

Expert at understanding value proposition for a product; educates consumers, manages social platforms and influencer relationships while maximizing relations to increase revenue.

Knows how to create innovative, strategic integrated marketing campaigns that build brands in competitive markets, spurring revenue, and profit growth, delivering ROI, and achieving goals.

Consistently dedicated to exceeding revenue targets by implementing strategy to engage customers and secure loyalty despite entrenched competitors, saturated markets, and budgets.

Talented in thinking ahead and playing an integral role as a visionary for marketing teams, coupled with strong influencing, negotiating, and communication skills.

Knowledge of how to successfully develops brand identity and direct launch strategies of new products through full range of communication channels in markets.

Technical skills: MS Office (Word, Excel, PowerPoint), Pinterest, Instagram, Facebook, Twitter Canva, Adobe Photoshop, Adobe Illustrator, Photogrid, Hootsuite, Google Analytics.

Core

Competencies

Leadership Social Media Customer Relationships Marketing Strategy Influencer Marketing

Strategic Thinking Google Analytics Effective Presentations Client Relationships Strategic Vision Copywriting Digital Marketing Skills Strategy Planning Marketing Social Web Content/Listening

Career

Experience

Marketing and Business Development Intern, Seedstages Nov 2020-January 2020

Researched investors for the app and contacted them via email.

Researched online networking events and attended them representing the company.

Contributed to Instagram Stories for the Seedstages App Instagram page.

Researched and created content for Instagram posts.

Delegated and assigned tasks to team members.

Social Media Marketing Intern, Blackdot App Aug 2020-Nov 2020

Provided various marketing strategies for the startup with regards to pre-launch and post launch of the app and implemented them.

Researched influencers across the globe in various fields, contacted them and collaborated with them for brand promotion on Instagram, Facebook, Twitter, TikTok and YouTube.

Researched content for videos used in the promotion of the app and reached out to the users for their permission and worked with the graphics team to develop content for promotional purposes.

Conducted a study on stickers and animation and recommended stickers and animations to be used.

Promoted the app on social media platforms including Instagram, Facebook, YouTube, Twitter, TikTok.

Communicated with followers and responded to their messages on social media platforms.

Sent emails and direct messages on social media platforms to potential users of the app.

Acquired advanced knowledge on paid advertising done on social media platforms such as Facebook, Instagram and YouTube

Owner and Founder, Strategic Ledgers Bookkeeping Jan 2019 – July 2019

Developed and maintained blogs, Facebook, and LinkedIn, resulting in an increase in clients in need of accounting services.

Used comprehensive analytics and reporting to improve social media strategy.

Built brand awareness; generated inbound traffic and created content to attract customers.

Graduate Assistant, Illinois State University Jan 2010 – May 2011

Attended course meetings and respond promptly to emails from the instructor.

Interacted with students, ensuring an approachable and helpful approach to course content and assignments; held office hours and monitor an online discussion forum.

Discussed any changes to the marking scheme with the course instructor.

Provided sufficient feedback so students can understand why marks were issued.

Reported any suspected academic integrity issues to the course instructor.

Conducted research for professors in relation to organizational behavior.

Business Development Officer, Times of India Sept 2007 – June 2008

Managed all phases of the sales pipeline for print advertising with a particular emphasis on identifying and prospecting to new customers and recognizing opportunities to drive profitable revenue in targeted markets.

Developed lead generation and cold calling.

Education

Social Media Marketing Specialization, Northwestern University/Coursera, Completed Certifications: What is Social ?The Importance of Listening,Engagement and Nurture Marketing Strategies, Content, Advertising & Social IMC! The Business of Social, Social Marketing Capstone Project

Digital Marketing Specialization, University of Illinois, Urbana Champaign/Coursera, Completed Certifications: Marketing in a Digital World, Marketing Analytics Theory, Marketing Analytics in Practice, Digital Media & Marketing Principles, Digital Media & Marketing Strategies, Marketing in an Analog World Course, Digital Marketing Capstone

Marketing on Instagram Course, LinkedIn

SEO Foundations, LinkedIn

Fundamentals of Digital Marketing, Google

Google Ads Search Certification, Google

Google Ads Display Certification, Google

Master’s Degree, Accounting, Illinois State University

Postgraduate Diploma, Business Administration (Marketing), KC College of Management Studies

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