Sales Manager

ARVIND SRIVASTAVA

Contact Nos.: +91-987**-*****/ +91-987**-***** ~ E-Mail: adjsbs@r.postjobfree.com

LinkedIn URL: https://www.linkedin.com/in/arvind-srivastava-03a9b028/

EXECUTIVE LEVEL ASSIGNMENTS

Business Growth, Operations & Management

PROFILE SNAPSHOT

Performance-driven professional with over 26 years of rich & extensive experience in impacting organisation profitability through effective strategic & tactical management decisions and directing various functions like Business Development, Sales & Marketing, Profit Centre Operations and People Management

Key Strategist & Growth Catalyst with impressive success in establishing business, driving sales and turnaround business

Led productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give excellent results

Track record of contributing to the success of company progression and created an exceptional business plan, organization and sales & marketing infrastructure for PAN India region which maximized team effectiveness and allowed quick roll-out of programs and products growing sales in 12 Major Cities in 4 months ( Nov,19 to March,20 ) in HSIL Limited, New Delhi

Rich exposure in formulating strategies to secure business target of 47 cr in an entrepreneurial start-up venture with country entry strategy for FY 20-21

Skilled in developing sales plan & budget for each region (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and so on

Hands-on experience in launching new products in last two assignments Economy Hardware (HEPO India, sister concern of Hettich India) and Avonite Surfaces, an USA brand Acrylic Solid Surface in India in Greenply Limited

Delivered outstanding business growth outcomes by repeatedly exceeding targets, fuelling marketplace presence and deepening & retaining account base

People Leader, who has successfully led and motivated teams in cross-cultural environment towards growth and success in the organization; created a clear & compelling view of future through coaching and execution

EMPLOYMENT EDETAILS

Since Apr’19 with Somany Home Innovation Limited (previously known as Consumer Product Division of HSIL Limited, Brand : Hindware), Gurugram

Head – Trade Sales & Product Management (Functional Head)

Role:

Directing one complete product vertical from beginning till end which is into Kitchen Hardware & Wardrobe hardware, and holds the merit of being first employee of the same (Reporting to the CEO & Wholetime Director)

Efficiently carrying out all decisions related to product portfolio (as in which products are to be introduced first)

Instituting & executing high-level business strategies, making high-stakes decisions and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity

Contributing towards promoting FGV (Formenti & Giovenzana) an Italian brand which is in top 5 worldwide

Collaborating with stakeholders while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables

Exploring business potential, opportunities as well as clientele to secure profitable business volumes

Playing a key role in formulating business in new & growth areas and motivating people to perform beyond their normal past established skills/ levels and impacting organization’s profitability through effective strategic & tactical management decisions

Ascertaining effective creation of trade network, market mapping, price working, import decisions, value chain, MRP & discount decision, manpower & distributor appointment decisions, marketing, website and agency related decisions

Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members

Accomplishment: Pivotally started this business in Nov’19 and successfully started operation in 12 major cities till Mar’20. The target for FY20-21 is 47 Cr. (Post Covid-19) and 100 Cr for FY21-22, which is approved business plan by the Board. Aiming to make this vertical profitable in FY20-21, and want to be in the Top 3 brand in 5 year span.

Dec’17 to Apr’19 with Greenply Industries, Kolkata

General Manager – Sales & Marketing

Role:

Created and sustained a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members

Conducted competitor analysis by keeping abreast of market trends and devising effective counter measures

Engaged in running sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals

Liaised with key decision makers and also operating executives of customers for getting in-depth understanding of their requirements and translating the same into business opportunities

Attained national sales operational objectives by contributing national sales information and recommendations to strategic plans and reviews

Worked on mapping the upcoming business opportunity canvas & visibility intensively in over 100 cities in India

Accomplishment: Played a key role in establishing rigorous sales processes & best practices of account management; created a brand presence for the revolutionary product suite Avonite that gained a huge traction with leading Dupont, Avonite, LG, Samsung & Hanex companies

Apr’14 to Dec’17 with Hettich India Pvt. Ltd., New Delhi

Assistant General Manager – Sales & Marketing

Role:

Engaged in identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members

Gained additional assignments as All India Product Head (Lock product Range & Stone product Range) based on success achieved as Business Head

Directed monthly sales budget preparation and achieved annual sales target, new product addition, credit control, product range selling, secondary generation and commercial issues

Holds the distinction of being an additional in-charge of creating medium priced hardware vertical (HEPO India, sister concern of Hettich India) wherein goal was to reach B & C category market and promote medium priced Hardware, which was categorized as one of the unique exercise to increase overall Topline of Hettich India

Ensured effective development of complete fastener (screw) range

Liaised with Dupont USA to promote their Acrylic Solid Surface (Zodiac, Corian & Montelli) to all the modular Kitchen OEMs

PREVIOUS WORK EXPERIENCE

Mar’11 to Apr’14 with Sonear Plywood Ind. Ltd., New Delhi

General Manager – Projects

May’09 to Feb’11 with Green Ply Industries Ltd., Chandigarh

Zonal Manager

Mar’05 to May’09 with Sarda Plywood Industries Ltd., New Delhi

GM (Sales & Marketing)

Feb’02 to Mar’05 with Sika India Pvt. Ltd., New Delhi

Regional Sales Manager-Retail & Distribution

Jan’96 to Oct’01 with J.K. Corp. Ltd. (Cement Div.), New Delhi

Assistant Manager (Sales & Marketing)

Nov’93 to Jan’96 with Grasim Industries Ltd. (Cement Div.), Management Trainee

CERTIFICATIONS

MDP in Rural Marketing from IIM, Lucknow in 2010

MDP in Retail Management from IIM, Ahmedabad in 2003

Diploma in MMT (Cont.) & Logistics Management from IRT New Delhi in 2001

Certificate Course in Export Management from IIFT, New Delhi in 1998

EDUCATION

1993 MBA (Marketing) from Ajmer University, Ajmer

1990 B.Sc. (Honors) from BHU, Varanasi

PERSONAL DETAILS

Date of Birth: 20th January 1970

Address: 514, Arihant Harmony, Ahinsha Khand II, Indirapuram, Ghaziabad

SKILL SET

Strategic Planning

Business Development & Management

P & L Management

Sales & Marketing

Operational Excellence

Revenue Expansion

Pricing Negotiation

Product Management

Network Expansion

Stakeholder Management

Cross-functional Coordination

New Set-ups & Establishments

Turnaround Management

Team Building & Leadership

Training & Knowledge Sharing

Performance Monitoring & Evaluations

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