FRANCESCA MERCALDO

+39-320******* adjs75@r.postjobfree.com

EDUCATION

IULM University: Bachelor Degree in Communication, Media & Advertising September 2018 – Present

• 3-years program that provides in-depth skills in the field of communication, referring to the historical, aesthetic, Milan, Italy legal and semiotic contexts of contemporary life, in a socioeconomic perspective connected with the composite scenario of digital media.

• Main academic areas: Psychology of audiovisual communication, Technical theories of television language, History and aesthetics of cinema, Sociology of the media, Public communication and policy. Liceo Classico Edmondo De Amicis - Classical studies 2013 - 2018

• Secondary School diploma Milan, Italy.

• Main area of interest: the classical civilizations of Rome and Greece. 5-years program that provides the ability to analyze ancient thoughts and cultures and critically compare them to contemporary times. PROFESSIONAL EXPERIENCE

Tax and Law Firm - Stage January - April 2018

Assistant to IT team for the Company’s social communication with all communication activities Milan, Italy related to the institutional and social sectors through advertising and media communication channels. Digital Marketing Strategist and Social Media Manager in Adinails Beauty Center – Stage September – December 2020 Manager responsible for the successful management of digital strategy for client brands having a vital role Milan, Italy in promoting the integration of cross-functional teams. Main duties:

• Set specific marketing goals that align with the overall direction and business goals

• Develop and maintain digital campaigns to increase web traffic

• Provides campaign performance reporting and analysis to clients Italian Ski Instructor December 2018 – Present

• Formation Course: Lombardy Region, September 2018 – May 2019.

• Certifications: Eurotest for worldwide alpine ski instructor activity; Eurosecuritè certification for free ride skiing and Avalanche Rescuer.

• Enrollement: Italian Ski Instructor Bar since November 2019.

• Resorts attended: Swiss Ski School St. Moritz; Role: teaching individuals the basic and advanced techniques of skiing, helping them to improve their skills and verifying if mountain conditions are safe to go off-piste with advanced level clients. EXTRACURRICULAR ACTIVITIES

Advanced Open Water Scuba Diver

It’s a recreational scuba diving certification level characterized by a list of Adventure Dives where two are mandatory; the Deep - you learn how to plan dives to deal with the physiological effects and challenges of deeper scuba diving and the Underwater Navigation - refines your compass navigation skills and helps you better navigate using kick-cycles, visual landmarks and time. Alpine Skiing career

• 2008 – Started racing with a swiss ski team based in Graubunden region.

• 2012 - Regional Champion in Giant Slalom in Davos, Switzerland.

• 2015 - Two times Regional Champion in Giant Slalom.

• 2016 - Italian top ten in Super Giant.

• 2016 - Started racing in the International Ski Federation circuit (FIS) LANGUAGE AND IT SKILLS

• Italian (Native); English (Advanced – TOEFL IBT).

• Advanced Exam Preparation Course (C1) at English Language Center - Santa Monica, California.

• Basic commands of Microsoft Office tool (Word, Excel and PowerPoint);

• Adobe Lightroom for photo editing and IMovie macOS Sierra for video editing.

• Operating system (MacOS and Windows).

INTEREST & ACTIVITIES

SPORTS Competitive Alpine Skiing racer, passionate about Kite Surfing and Scuba Diving. TRAVEL Travelled to the Republic of Maldives, Republic of Singapore, Thailand, United Arab Emirates and United States of America.

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