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MBA Student with Marketing Experience

Location:
Morgantown, WV
Posted:
January 29, 2021

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Resume:

EXTRACURRICULARS

PHI BETA LAMBDA

Vice President/ Founding Member, Fall 2017- Fall 2020

• Developed a strategy for increasing membership and presence at WVU, increasing our membership by threefold in the first semester

• Placed second in Integrated Marketing Campaigns by presenting on a proposed campaign for Sephora

STUDY ABROAD- CHINA

May 2018

• Addressed a diverse audience of both Chinese and American students

• Placed 3rd in a Case Competition with Peking University by developing a marketing strategy for international expansion

PROFESSIONAL EXPERIENCE

BEAUTY ADVISOR

Sephora, January 2020- Present

Demonstrate beauty products and techniques by leveraging in-depth product knowledge to enrich our client’s experience GOOGLE ADS ACCOUNT MANAGER

West Virginia Botanic Garden, March 2020- April 2020

Managed a three-week campaign on Google Ads to optimize click-through rates and brand awareness

Optimized target audience resulting in 27,000 impressions and 500 clicks STUDENT CONSULTANT (German-based agricultural firm) GEA Farming Technologies, August 2019- December 2019

• Consulted GEA on task-oriented goals advising on international expansion targeting a migration to the United States and Latin America

• Coordinated with international students to incorporate a plan of action for enhancing dairy services during a new product launch in the United States

• Traveled to Münster, Germany (Headquarters) to present a business strategy

MARKETING AND FUNDRAISING INTERN

West Virginia Public Broadcasting, June 2019- August 2019

• Created a database of donors for a capital campaign

• Collaborated with The Public Broadcasting Service for local screenings of upcoming films

• Developed a market research report identifying their target audience and marketing-based strategy improvements

J A N C E E C R O T T S

304-***-****

*******@***.***.***

Morgantown, WV

linkedin.com/in/janceecrotts

EDUCATION PREPARATION

Master of Business Administration

West Virginia University

2020-2021

Bachelor of Marketing

Digital Marketing Promotions

West Virginia University

2017-2020

ACHIEVEMENTS

Summa Cum Laude 2020

Presidents List 2017-2019

Beta Gamma Sigma (Top 10%

of business undergraduates)

Career Readiness Program

SUPPLEMENTAL SKILLS

Hootsuite

HubSpot Inbound

Google Ads

Adobe CS

Trailhead-Salesforce

Excel

BB&T Emerging Leaders

Certification



Contact this candidate