MBA Student with Marketing Experience
Resume:
EXTRACURRICULARS
PHI BETA LAMBDA
Vice President/ Founding Member, Fall 2017- Fall 2020
• Developed a strategy for increasing membership and presence at WVU, increasing our membership by threefold in the first semester
• Placed second in Integrated Marketing Campaigns by presenting on a proposed campaign for Sephora
STUDY ABROAD- CHINA
May 2018
• Addressed a diverse audience of both Chinese and American students
• Placed 3rd in a Case Competition with Peking University by developing a marketing strategy for international expansion
PROFESSIONAL EXPERIENCE
BEAUTY ADVISOR
Sephora, January 2020- Present
Demonstrate beauty products and techniques by leveraging in-depth product knowledge to enrich our client’s experience GOOGLE ADS ACCOUNT MANAGER
West Virginia Botanic Garden, March 2020- April 2020
Managed a three-week campaign on Google Ads to optimize click-through rates and brand awareness
Optimized target audience resulting in 27,000 impressions and 500 clicks STUDENT CONSULTANT (German-based agricultural firm) GEA Farming Technologies, August 2019- December 2019
• Consulted GEA on task-oriented goals advising on international expansion targeting a migration to the United States and Latin America
• Coordinated with international students to incorporate a plan of action for enhancing dairy services during a new product launch in the United States
• Traveled to Münster, Germany (Headquarters) to present a business strategy
MARKETING AND FUNDRAISING INTERN
West Virginia Public Broadcasting, June 2019- August 2019
• Created a database of donors for a capital campaign
• Collaborated with The Public Broadcasting Service for local screenings of upcoming films
• Developed a market research report identifying their target audience and marketing-based strategy improvements
J A N C E E C R O T T S
*******@***.***.***
Morgantown, WV
linkedin.com/in/janceecrotts
EDUCATION PREPARATION
Master of Business Administration
West Virginia University
2020-2021
Bachelor of Marketing
Digital Marketing Promotions
West Virginia University
2017-2020
ACHIEVEMENTS
Summa Cum Laude 2020
Presidents List 2017-2019
Beta Gamma Sigma (Top 10%
of business undergraduates)
Career Readiness Program
SUPPLEMENTAL SKILLS
Hootsuite
HubSpot Inbound
Google Ads
Adobe CS
Trailhead-Salesforce
Excel
BB&T Emerging Leaders
Certification
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