HOWARD FRANK

*** ********* **** ***********, ** *8360 · 570-***-**** adjs2k@r.postjobfree.com · https://www.linkedin.com/in/howardifrank/

Portfolio: https://bit.ly/34UMvLk

OVERVIEW

A versatile marketing communications professional, transitioning from journalism to marketing in the tech industry so I could pursue my passion for storytelling and content creation. Entrepreneurial experience. Boil down complicated issues into engaging, everyday language.

EXPERIENCE

2018 – PRESENT

Content Writer, HORIBA SCIENTIFIC

•Increased website visits and sales leads with compelling content

•Strengthened website authority and rankings via SEO and problem-solving materials

•Expanded digital footprint through social media content, website copy, case studies, product descriptions, profiles and blog posts

•Leveraged BrightEdge for SEO, analytics, and content ideation

•Authored e-books to generate leads and expand brand recognition

•Broadened social media reach as measured by engagement through relevance, consistency and automation

•Launched several thematic content vehicles to grow brand visibility

•AP Style fluency

•Developed effective working relationships within a matrix organization

2006 – 2018

Reporter and Columnist, GATEHOUSE MEDIA

•Grew reader base via breaking news, passionate human interest and niche stories

•Bolstered newspaper’s credibility through investigative reporting initiatives

•Attracted broad readership with Frankly Speaking weekly advocacy column

•Honored with multiple Associated Press and professional organization awards

•Work featured by national news organizations, including Fox News, MSNBC, the U.S. News and World Report and the Associated Press

1994 – 2006

Partner, COTTONWOOD HOMEGEAR

•Imported and marketed branded soft goods from China

•Designed direct marketing strategy that grew sales by an annual average of 23 percent

•Transitioned from print-based marketing to e-commerce

•Created website based on raw HTML

1986 – 1994

Vice President, NEW RETAIL CONCEPTS, INC.

•Developed NO EXCUSES brand of jeans and apparel into a national brand

•Licensed trademark in 30 apparel and accessory categories

•Oversaw jeans sourcing and monitored suppliers to increase quality and deliveries

1981 – 1986

Director of Marketing, SASSON INDUSTRIES, INC.

•Licensed Sasson jeans and sportswear brand to dozens of manufacturers

•Expanded retail footprint by selling licensed approach to U.S. department and specialty stores

•Increased royalty collections by converting manual licensing management procedures to proprietary computer-based system

•Designed and ran national promotions, including Elton John sponsorship and running series

EDUCATION

1978-1980

MASTER OF BUSINESS ADMINISTRATION, UNIVERSITY OF MICHIGAN

Attended Stephen M. Ross School of Business. Marketing concentration. Advertising Committee. Graduated in top third of class.

1974-1978

BACHELOR OF SCIENCE, SUNY AT CORTLAND

Psychology major. Graduated Cum Laude. Member of Psi Chi Honor Society.

2016

CERTIFICATE COURSE, WHARTON SCHOOL OF BUSINESS

Viral Marketing and How to Craft Contagious Content

SKILLS

•Storytelling

•Writing

•Editing

•Content management

•Blogs

•SEO

•Website authoring

•Social media

•Salesforce

•Email marketing

•Case studies

•E-books

•Research

•Webpage creation

•Profiles

•Interviews

•Idea generation

•Branding

ACTIVITIES

•Chairman, Monroe County Children & Youth Advisory Committee

•Member, Monroe County Economic Advisory Board

•Board Director, Stroudsburg Area School District

•Instructor, Monroe County Correctional Facility

•Volunteer, Camelback Ranger Patrol, since 1995

•Skier, marathoner

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