Dear Director

It was with interest that I read of the opportunity with the organization. I would like to take this moment to submit my CV for your review and consideration.

Reviewing the responsibilities of the role, I would like to highlight some of my experience and background as it relates to the position. I have worked with various corporations not only developing their strategic marketing programs but then implementing them through a variety of media and communications channels and returning a positive ROI. In addition, I have been responsible for developing plans, budgets and mentoring a growing team of executives at all levels.

I would also like to share with you some of my background in more detail:

1. Implemented a multi-phase integrated brand-building program for an international manufacturing organization looking to reposition themselves to the global business market. Result was a 25% positive response rate and conversion, and increased market share overall by 8%. Built database within six months that was used in cross-sell and other promotional areas to develop business.

2. Recently re-launched new China-based manufacturer/retailer to the consumer and business markets. Handled all research and evaluation prior to launch. Developed strategy, platform, and positioning. Managed complete VI process. Brand is now ranked as one of the Top 500 Brands.

3. Currently developing an online marketing division for international technology firm. Handling all planning development, strategy and implementation, and budgets. Supervise all research (qualitative and quantitative) analytics to determine market strategy. Oversee database administration, including all client information (current and potential), mailing lists, financial reports and applications. Handle all SEO/SEM and other online marketing search engine techniques to drive in new clients via Organic and PPC usage, and all appropriate social media including QQ, Weibo, Kaishan, Twitter, Facebook.

4. Successfully launched a CRM program for CPG organization that was targeting a well-defined market. Through research, planning and execution we received a 7% response rate with close to a 100% conversion. We then created a life cycle program for retention in a competitive market where we achieved a 42% success rate.

5. Rebuilt unprofitable marketing division for international corporation. Implemented process and procedures. Provided training and direction. Created a fully integrated approach between account, creative and planning functions that helped drive new business from both existing clients and potential client opportunities. Directed global pre-marketing strategies for marketing thought leadership and involvement leading to increased brand awareness and greater market share by 3%.

6. Strategic lead on new business development. Handle RFP. Manage schedules and budgets. Liaison with client. Have won over $30million in new business.

With over 15 years of global marketing experience I believe my background would be viable for this role. I would appreciate another moment of your time to review the position in more detail. My schedule is flexible and I can speak with you when most convenient.

Thank you for your time and consideration.

Yours truly,

Ron Rossi

US Mobile: 201-***-****

Skype: ronrossi5

RON ROSSI

US Mobile 781-***-****

China Mobile +86-1-561-***-****

Email : adjs0i@r.postjobfree.com

Skype: ronrossi5

EXECUTIVE PROFILE

Accomplished, international marketing professional with broad experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.

Positive track record of comprehending consumer insights and developing successful creative marketing ideas that maintain a positive ROI. Effective strategic planner who builds brands and market share while developing new business opportunities that increase revenues. A passion for excellence, creativity, customer focus. Skilled marketer in English, French, Japanese and Mandarin.

Competencies: Strategic Marketing & Branding. New Product & Brand Development. Distribution Channel Management. Public Relations, Advertising & Promotions. Digital Marketing. Customer Relationship Marketing (CRM). Social Media. SEO/SEM. Loyalty Marketing & Customer Segmentation. Market Research, Shopper Analysis & Reporting. Profit & Loss Statement Accountability. Mentoring, managing, building and negotiating. Direct a network of affiliate agencies.

Career Highlights

Drives business volume through new product creation, innovative branding, effective merchandising and expansive communication distribution to increase profit growth while increasing ROI by 11%.

Introduced and capitalized on marketing automation tools to improve market share 10% in last three years, in a highly competitive product space.

Balanced the need for infrastructure, automation and the team creative collaboration to see consistent ROI, ranging from 9% to 125%, on successful marketing initiatives.

Proven ability to mentor and to develop leaders within the organization.

Build consensus that consistently creates momentum to implement strategic initiatives.

Managed marketing division turnaround in one year, supervising staff of 30, P&L of $20M+.

Handled research initiatives and directed a targeted program that resulted in a market share increase of 3% and awareness by 22%.

Successful re-launch of Markor Group brand in China. Within one year became one of the Top 500 Brands of China, with a 16% share in category.

PROFESSIONAL EXPERIENCE

Marketing Director of International

Media-Consulta GmbH (Berlin / New York) 2013 — Present

International, integrated marketing communications firm with over 1000 individuals in 60 network offices worldwide. Work with various international corporations and institutional EU member countries implementing marketing and business development programs worldwide. Supervise growing account teams within five divisions (Digital, Advertising, Public Relations, Events, Production).

Clients: avandeo.de (online furniture retailer), Bahrain Economic Development, Brazil EDP/Europe, Cuba Department Tourism, Dubai Tourism, Duty Free Stores, Garant Generali Investments, Heathrow Airport, Lidl Stores, Made-in-Germany, Malta Tourism, OSHA, Women’s Football League/Europe

Manage global P&L budget of $120million, comprised of 200+ employees, and report directly to the Chairman/CEO.

Spearheaded restructuring plan of account service unit achieving profitability within 12 month period. Returned $20million in profit in 2014 versus $8million loss two years prior to joining.

Lead the development of the Digital Division to feed strategic planning and brand strategy, which provides improved data for more effective strategic, tactical and financial planning. Contribute 10% of bottom-line.

Implemented New Business Development group, building pipeline and increase business by 20%.

Launched Avandeo.de (online retailer) brand - Exceeded targets for all Key Performance Indicators while staying under budget: • Increased SEM site traffic by 153%. • Increased banner traffic by 83%. • Increased total eMarketing traffic by 85%. • Increased orders from marketing-driven clicks by 35%. • Led all Enterprise eMarketing during long periods of low headcount.

Managed launch of Cuba Department of Tourism program to consumer, travel agents and operators. Increased awareness 27%, and drove targeted sales by 8%.

Contribute as an Executive Committee Member that approves Capital Investment corporate-wide to include marketing automation, operations and global expansion.

Vice President, Marketing Communications

Markor Group, Intl (Beijing, China PRC) 2008 — 2013

Manage overall integrated marketing efforts for international multi-platform corporation (over 5000 individuals and $10billion sales) based in Beijing. Develop and implement marketing strategies and programs including product launches, regional, national and international advertising and public relations, customer loyalty programs, market research, customer database, direct marketing, SEM/SEO, Social Media and Mobile Marketing.

Head of Marketing Division, responsible for P&L of $30million and media placement of $15million, mentoring a strong department team (30+ individuals) and delivering a constant flow of innovative communications programs based on solid research and planning.

Successfully re-branded corporation, increasing awareness by 3% and sales 8% in 12 months.

Launched new online brand. Established complete brand profile. Increased revenues 10%.

Re-built database to manage and expand all marketing efforts. Increased sales by 12% and customer retention by 9% overall.

Led the development and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. Marketing played a key role in achieving sales growth that consistently outperformed key competitors and industry by 7%.

Drove the development and implementation of media strategies that improved efficiency and accelerated sales growth and profitability. Drove incremental, comp store sales growth of six percent in markets representing nearly 50% of system-wise sales

Implemented new Social Media / Mobile Media team to handle growing social media needs. Increased brand awareness by 8% within 6 months.

Implemented CSR program, increasing awareness in 8 months by 9%. Supplemental sales increased by 4%.

Director of Brand Marketing

Five Rings Marketing Consultants (London / Boston) 2006 — 2008

Independent international consulting firm working with various corporations managing marketing communications and business development. Develop and execute strategic marketing plans and budgets in US and overseas. Launched new companies and products. Consult and manage overall RFP process. Develop and implement management systems.

Clients: AB/Mauri, Actelion, Ann Taylor, BMW/China, Bose, Boston Sports Clubs, Connecticut Department of Tourism, Ethan Allen, Ford/New England, Home Depot Expo, Idenix – Sebivo, iGenuity, Kidsafe, Medtronics, ORACLE, Reed Expositions, Shakers Vodka, Small World Projects, Symbol Tech, Talbot’s, Tommy Hilfiger, Vera Wang Furniture, Union Traders Corp.

Managed expansion and business development for AB /Mauri (yeast manufacturer) in Asia. Handle all research projects and brand building architecture. Within first six months have increased business 8% in select markets.

Developed brand marketing plan for Dunhill/Men overseas, increasing market share 6%.

Implemented e-commerce site for Ann Taylor on-line retail operation targeting youth market. Achieved a 22% response rate in first nine months of operation.

Handled re-branding efforts of Bose electronic store chain in London region. Created special promotions and incentives, Created loyalty program. Increased traffic 7%.

Developed re-branding program for Connecticut Department of Tourism, increasing tourist traffic within six months 7%.

Managing Director

IDEA Marketing Group (Houston / Miami / Zurich) 2003 — 2006

Independent international marketing communications firm dedicated to providing global marketing solutions various client with a team of 35 and billings of $30million. Supervise and mentor account teams skilled in all media vehicles. Lead, manage and direct overall client strategy, tactics and marketing plan development. Expanded agency network and client base. Handled all RFP/RFI requests, as well as new business development.

Clients: Bank of Antigua, Caribbean Sun/Star Airlines, Ford/New England, Maiden Island Resort, PeopleSoft, Stanford Financial Corporation, Stanford International Bank, Suisse International Bank/Zurich

Managed company turnaround in under one year: supervising staff of 35+, P&L of $20MM+, media place of $30MM, and achieving new business wins of $2MM+ each year.

Opened and supervised international network of affiliate offices in Caracas, Miami and Zurich increasing revenues by 15%.

Implemented new project management and billing system, reducing overhead by 25%.

OTHER RELEVANT EXPERIENCE

Executive Director/Vice President

Carter Israel, Marketing Communications (San Francisco / Vancouver)

Clients: ABD Insurance, Bose, Dirt Devil, Heritage Financial, Johnson & Johnson, Mercedes/ California, Meriwest Financial, Monster.com, NYC Department of Health, Oracle, PacifiCare Health, PeachTree Software, Save the Children, Six Flags, Talbot’s, Toys R Us, Tylenol, United Way.

Director/Vice President : DMB&B, Inc. (New York / St. Louis)

Clients: Diners Club, Southwestern Bell, and TWA.

Associate Planning Director : Dentsu, Inc. (Tokyo, Japan)

Clients: ANA, DKB Bank, Daihatsu, Datsun, Fujifilm, Hitachi, ITJ Communications, JAL, Mazda, Mercedes, Nikko Hotel, Nissan, Olympus, Seiko, Sony, TEPCO, Toyota, Toshiba, United Airlines.

Account Supervisor/Director : Bozell, Inc. (New York / Japan)

Clients: AT&T, American Savings Bank, Bell Atlantic, Boston Company, Citibank, March of Dimes, Merrill Lynch, Moreau Wines, SEGA, The New York Times, US National Guard, Verizon Wireless.

EDUCATION & PROFESSIONAL DEVELOPMENT

St. John’s University - BA: Political Science

New York University – MA: Advertising and Marketing

Board of Directors: Yuanfen~Flow Projects/Beijing

Board of Directors: Theater Under the Stars/Houston

Board of Directors: Spruill Center for the Arts/Atlanta

Guest Lecturer at Rhode Island School of Design on Branding and Marketing

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