Marketing Coordinator

Ayesha Ismail Kazi

**** ****** ** *** * – Buffalo, NY 14228

Phone: 716-***-**** E-mail: ********@*******.***

Education

University at Buffalo, School of Engineering and Applied Sciences, Buffalo, New York GPA 3.5/4

Masters of Data Science and Applications, Expected February 2021

Relevant Coursework: Statistical Data Mining, Data Driven Analysis, Database Management Systems, Cyber Security

University at Buffalo, School of Management, Buffalo, New York GPA 3.3/4

Bachelor of Science, Business Administration, June 2019

Concentrations: Marketing and International Business

Work Experience

University at Buffalo, School of Management - Graduate Student Assistant January 2020 – May 2020

Student Assistant for Fundamentals or Strategic Management 403

Graded and assessed students’ performance to reach course learning outcomes

Provided academic and personal assistance to students outside of class hours

University at Buffalo, The Spectrum Newspaper – Advertising Manager May 2017 – May 2019

Successfully managed active campaign calendar and built relationships with top category local and national

businesses

Attended monthly board meetings and actively worked on campus market expansion and revenue generation

Increased sales revenue by quarterly average of 55% through effective cold calling and account management

Coordinated with design team to provide most appealing advertising in a cost-effective manner best suited for clients’ needs

Managed and trained a sales force of 10 Account Executives on a daily basis and taught a weekly consultative selling class

University at Buffalo, Campus Living – Resident Advisor August 2017 – May 2019

Served as a role model to about 500 students and played an active role in a student’s development with campus life

Scheduled and held individual meetings throughout the year with all 30 residents to provide individualized

support and attention to details

Planned and hosted monthly programs to build a strong community in the residence hall and responded to students needs

Created engaging advertisements to promote programming and sense of community within the residence hall

China Telecom Americas – Business Development Intern July 2018 – October 2018

Collaborated in a cross-functional team for product success of new sim card in a new market

Conducted market research using Google Analytics for user data, and present solutions for new market

breakthrough

Developed product brand awareness strategies through Google & Bing SEO and social media content creation

Contacted universities in New York state for potential partnership with student associations and sponsorships

Drafted digital advertisement ideas for TV and social media platforms for market expansion in India

Microscan Infocommtech Pvt. Ltd – Marketing Intern June 2018 – August 2018

Executed promotional marketing plans and operational functions to company standards

Participated in creatives and content generation for in-shop branding and out-door marketing of new products

and services

Ensured the highest level of customer service resulting in increased productivity and achieved sales goals

Applied knowledge of the products, services, and brands to develop customized marketing & sales strategies

Projects & Activities

IMC Campaign Project for SPoT Coffee – Group Project– MGM 409 Spring 2019

Worked with 4 other group members to create advertising for all forms of media outlets; print media, support

media, social media, TV and sales promotion

Performed SWOT analysis to understand the Coffee market

Developed target market, messaging strategy and appeal based on rigorous market research

UB Supply Chain & Operations Management Case Competition - 2nd Place Spring 2019

Formulated solutions for Amazon Logistics and its shipping costs

Invented new ways to provide efficient shipping with lower costs for both the company and its customers

Crowdfunding Database – MGS 613 Fall 2019

Developed a database system that would bridge the gap between various stakeholders seeking to raise money through online crowdfunding platforms using Oracle SQL

Skills

Technical: Google Analytics, Excel, PowerPoint, Python, Oracle SQL, R, HTML

Language: Hindi (Native), Marathi (Native) & English (Proficient)

Honors and Awards

Dean’s List Spring 2017

Buffalo, New York

Buffalo, New York

Buffalo, New York

Buffalo, New York

Buffalo, New York

Buffalo, New York

Buffalo, New York

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