Unit **H One Orchard Road Condominium, Eastwood, Bagumbayan Quezon City 1110

Landline – (02) 871 687 35 Mobile – 091*-***-****

E-mail Address – adjrhf@r.postjobfree.com

R O N A L D O Q. C O L M E N A R

PROFESSIONAL SUMMARY

36 years of general retail management experience in industries such as: food & beverage, appliances, home furnishings, department store, design/engineering/general services, training & development, sports apparel/footwear/accessories, lifestyle eyewear, business consultancy, logistics

Functional areas handled: general sales management, marketing & merchandising, business development, strategic planning, operations & control procedures, organizational development, construction/project management, supply chain integration

PROFESSIONAL EXPERIENCE

June, 2018 – March, 2020 Fruitas Group of Companies

Division Manager for Design, Engineering, Fabrication & General Services

Responsible for an 84 plantilla workforce directly servicing 900+ stores and subsidiaries in terms of store fabrication, equipment & facilities repair and maintenance, special projects, fabrication and warehouse management for the group of companies. Directs project management initiatives for new ventures and businesses. Reports directly to the Owner & Chief Executive Officer.

July, 2016 – February, 2018 Citistores Inc.

Senior Vice-President & Business Unit Head, UNO Factory Outlet

Responsible for over-all business unit management, sales and profitability targets as well as expansion, renovation & closure programs. Currently integrating functional areas in marketing, business unit organizational development, design/construction & engineering with shared services coordination. Handled a total of 43 stores comprising 13 departments per store that includes Toys, Children’s Wear, Men & Women’s Apparel, Shoes, Cosmetics, Hardware, Office & School Supplies, Houseware, Electronics, Accessories, Infants, Kitchenware. Total volume generated is P1.5 Bn a year.

November, 2015 – June, 2016 Sungears Sales, Inc.

General Manager - Owndays, Philippines

Responsible for general business development, expansion program target of 30 stores in 3 years through 2018. Direct reports include operations, marketing, information technology, accounting, visual merchandising, merchandising, training and development with a shared services support group. Other responsibilities include store planning and development, sales force development, inventory control and business plan development and implementation.

November 2014 – October, 2015 Grupo Athletica Inc.

Retail Head – Under Armour, Philippines

Responsible for business development, retail operations expansion program, brand management, sales force training and development, marketing and merchandising policy development and implementation, logistics planning, inventory control and business plan formulation. Additional responsibilities include store planning and construction process management, visual merchandising policies development and implementation as well as third party coordination for trade and non-trade merchandise.

August 16, 2013 – July 31, 2014 Primer Group of Companies

Strategic Business Unit Head – Assistant Vice-President

Responsible for developing sales and business strategies for Concept Store Inc. which houses brands like Herschel, Hurley, O’Neill, Backjoy, Slendertone, Stance, Spy, Lyle & Scott, Brixton, Hex, Victorinox, Penfield among others and concept stores like Grind (action sports) and General (men’s fashion). Manages store expansion programs, brand acquisition, corporate and wholesale initiatives and third party partnerships.

February 1, 2013 – Present Pinpin Security & Protective Agency, Inc.

Marketing & Business Development Consultant

Responsible for developing client base as well as implementing customer relationship management programs aimed at maintenance of individual and corporate accounts. Also recommends operational efficiency processes to improve internal business functions related to accounts receivable management, manpower training and development inclusive of market and security industry research.

July 1, 2007 – January 31, 2013 Sports, Entertainment and Events Management, Inc.

General Manager

In charge of integrating brand and product management, merchandise importation, sales channel development and distribution, business process design and implementation, information technology application, control and administrative process design, human resources development, strategic planning and creative services. Currently manages a retail chain composed of 6 stand-alone stores, 9 kiosks and 33 shop-in-shops totalling 47 doors with an annual sales turnover of P150 million. Current brands in the portfolio are Phiten, GelSmart, KT Tapes PRO and Cramer Athletic Wraps/Accessories.

March, 2006 – June, 2007 Planet Sports, Inc.

General Manager

Responsible for the attainment and management of P1.5 billion in sales revenue for the retail and distribution divisions of the company with a 5% Return on Sales across 62 retail stores in 7 business formats. Brand management portfolio included Nike, Adidas, Nautica, Timberland, Spalding, Keds, Puma, Callaway, Babolat and New Balance. Aside from the big brands, various business formats like institutional selling, Kidz Station (separate business unit for toys with an annual volume of P450 m spread across 12 branches with a total manpower of 540 staff).

August, 2005 – February, 2006 Planet Sports, Inc.

Deputy General Manager

Responsible for the management of business operations and profitability of the retail and distribution divisions of the company including shared services support group in finance, human resources, logistics, marketing and merchandising.

December, 2004 – July, 2005 Planet Sports, Inc.

Business Operations Manager / Marketing Manager

In charge of business process design, review, implementation and integration in the areas of retail operations, distribution, logistics, finance, human resources, marketing, merchandising and management information systems. Concurrently headed the Marketing Department in directing brand performance initiatives in advertising, promotion, market research, creative services and visual merchandising.

February, 2004 – Present RQC Management Consultancy

Managing Director

In charge of the business and management consulting programs that specializes in training for strategic management, business operations improvement, sales optimization, performance management, leadership development, team building, management skills training, competency development, training needs assessment, turnaround business planning and customer service programs.

2002 – January, 2004 Electroworld Office Systems, Inc.

Senior AVP for Operations & Business Manager

In charge of 28 computer, electronics and business machine stores with a combined annual revenue of P750 million located in Luzon. Responsibilities include focusing on chain-wide profitability and expansion programs, efficient store operations, balanced scorecard implementation, marketing, organizational development and training as well as support group function integration.

1991 – 2001 Abenson, Inc.

Senior AVP for Store Operations

Responsible for 43 appliances and furniture branches with an annual revenue of P2.5 billion located in Luzon. Responsibilities include system-wide profitability, business development and expansion, logistics, human resources training and development and performance metrics implementation with the balanced scorecard.

1986 – 1991 Whooper / Hober Foods, Kingdom of Saudi Arabia

Business Development and Operations Manager

In charge of 26 restaurants in Riyadh, Saudi Arabia with a combined annual revenue of SR 47 million focusing on market expansion, chain profitability, process standardization, workforce competency development, manpower recruitment and supply chain management.

1984 – 1986 McDonald’s, Philippines

Store Manager

Responsible for daily store operations planning and control, personnel training and development, profitability, customer service and marketing program implementation as well as facilities management with an annual sales turnover of P40 million.

EDUCATION

1996 Asian Institute of Management, Makati City 1983 De La Salle University, Taft Ave., Manila

Management Development Program Bachelor of Arts in Psychology

46th MDP for Senior Managers

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