Social Media Marketing

Ignacia Figueroa

Richmond Hill, NY ***** Cell: 347-***-****

Email: adjrch@r.postjobfree.com www.linkedin.com/in/ignaciafigueroa EDUCATION

Baruch College,Weissman School of Arts and Sciences, CUNY New York, NY Bachelor of Arts and Sciences Expected: May 2021

Major: Corporate Communication Minor: Spanish GPA: 3.0 Honors: U.S Dream National Scholarship

FIT: Pre College Program Certificate: International Marketing and Fashion Forecast PROFESSIONAL EXPERIENCE

ChampAmerica X MOB New York, NY

Social Media Committee Member February 2020-May 2020

• Collaborated with a team to create marketing course launched on Udemy

• Built and executed social media strategy through competitive research, platform determination, benchmark- ing, messaging and audience identification

• Set up and optimized company pages within each platform to increase the visibility of company’s social con- tent

Maxima Apparel New York, NY

Styling Production/Marketing Intern January 2020-February 2020

• Styled and set up photoshoot in coordination with 3 staff members for 30+ merchandise based on daily quota

• Streamlined process of product distribution through cross-departmental communication and organization

• Launched influencer marketing campaign by budget planning, content ideation and schedule implementation

• Promoted new fashion line by using social media strategies and collaborate with celebrities Fashion Palette New York, NY

Fashion Week Volunteer September 2019

• Prepared, assembled outfits and accessorized in chronological order to facilitate runway process for models

• Pressed, steamed and hemmed clothes for models to ensure the products fit and presented well ACADEMIC PROJECT

Market Research, Mock Bathing Suit Boutique Project April 2015 - May 2015

• Analyzed the fashion culture of Chile, researched ethics and background on different swimsuits brand

• Created ways to advertise store by using digital media outlets and collaborated with influencers

• Researched local apparel retailers to evaluate seasonal trends and hypothesize about future fashion trends EXTRACURRICULAR ACTIVITIES

She’s the First Club, Member- Baruch College September 2020-Present Encounters Magazine Club, Social Media Analyst- Baruch College September 2019-September 2020

• Created reports on user engagement, website clicks, and impressions

• Effectively communicated analytical insights to marketing team to influence decisions and actions SKILLS

Language: Fluent in Spanish

Computer: Word, Excel, Powerpoint

Interests: Astrology, Cooking, Dance, Fashion, Meditation and Track & Field

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