Sales Food Service

Louis J. Cantelmo

917-***-**** • adjr8h@r.postjobfree.com

Profile

Dynamic and results-driven leader and Sales Manager offering extensive experience in business management and development, sales, operations, business analysis, marketing and account management • Effective at defining sales territories, setting quotas, training/mentoring sales teams • Dedicated to improving overall operations through the implementation of sound business strategies and effective policy directives • Establish and maintain positive relations with all levels of management, co-workers and customers • Perform effectively in high-pressure, fast-paced work environments • Solid interpersonal, communication, and organizational skills • Strong troubleshooting and problem solving abilities • Software: MS Excel, Word, PowerPoint, Outlook • Internet and social media savvy • ServSafe Certified

Core Competencies

Negotiation/Closing Skills

Business Management

Leveraging New Products

Relationship Management

Leadership

Team Collaboration

Contract Management

Inventory/Distribution

Goal Oriented

Fiscal Oversight

Product Placement

Time Management

Personnel Management

Performance Measurement

Sales/Business Development

Effective Presentation Skills

Strategic Achievements/Expertise

Developing new business segments in a variety of areas including Restaurant Chains, Casual Dining, QSR, Cash & Carry’s, Janitorial and Office Supply Stores, Commercial Box Stores, C-Stores, and Grocery.

Vast experience creating and implementing new strategic marketing programs and products for store segments resulting in significant increase in product offerings and gross company sales.

International marketing creation (Nice Pak Products); well versed in Canadian language laws.

Secured high-volume grocery store business (21,000 units).

Selected, hired and trained broker partners throughout North America; implemented market pricing; developed distribution partners; set distribution purchase order minimums and coordinated freight company delivery/transportation.

Financial acumen with sales budgets/forecasts, P&L statements, key performance indicators and product costing.

Professional Experience

LJC Sales Corp. • Consultant 2017-Present

Focus on pioneering new business development and supporting nationwide national accounts.

Responsible for the implementation and national sales management of 40 new food service brands generating in excess of $40M in sales for Target Corp, Darden Restaurants Corp, Sysco Food Service Corp, and others.

Generated $4M in revenue representing 6 new products for 7/11 convenience stores.

Secured $3M in new product development for Restaurant Depot.

Maximized new products and trends to effectively increase end user profitability and business.

Demonstrated effective merchandising strategies which significantly contributed to increased sales.

Borden Dairy (Grupo Lala), Dallas TX • Director of Sales/Food Service 2016-2017

Managed contract creation, execution and analysis; maximized operational/financial performance while reducing financial risk.

Managed and oversaw the full scope of Sales Operations ensuring a smooth running and cost-efficient retail enterprise. Organized and conducted sales meetings with customers; presented innovative marketing proposals.

Identified and developed new business strategies in the areas of Inventory, Distribution/Procurement and Marketing.

Created marketing programs using social media and customer websites; introduced trends to customers.

Served as the primary liaison between employees and upper management; ensured satisfaction at all levels; provided on-going training and job coaching in the areas of marketing, sales and customer relations.

Projected production based upon daily percentages; supervised retail volumes and modified projections accordingly.

Diamond Wipes International, Inc., Chino, CA • Vice President of Sales (6 Direct Reports) 2009-2016

Management of $30M in domestic/international annual sales; sales growth of 175% since joining the company.

Oversaw and hired 25+ National/International Brokers; direct supervision of 10+ Direct Sales Representatives.

Oversaw and managed numerous reputable National Accounts including Darden, OSI, Aramark, Compass, Sodexo and others. Responsible for all top-level distribution partners including Bunzl, U.S. Foods and Sysco.

Set market pricing for various national and international products; Conducted competitive analysis and calculated manufacturing raw materials costs.

Handled financial administration including sales budgeting, forecasting and variance analysis to plan. Generated and reviewed profit models and Profit and Loss Statements.

Responsible for allocating funds to support areas to align with company sales initiatives.

Louis J. Cantelmo (Continued)

Worked in conjunction with Research & Development to create/implement environmental products.

Assisted management in developing corporate structures and hierarchies; responsible for recruiting, screening, interviewing and hiring sales staff; delegated/assigned sales territories; monitored work performance and conducted quarterly and annual performance evaluations.

Provided the full range of staff development including training, coaching and /mentoring; developed incentive programs to drive sales growth and sales representative rewards.

Novolex (Hilex Poly), Hartsville, SC • Director of Sales (8 Direct Reports) 2008-2009

Responsible for a $500M annual territory; consistently achieved aggressive +35% annual revenue growth rates.

Oversaw and hired 20+ National/International Brokers; direct supervision of 10+ Sales Representatives and 12+ marketing and support staff.

Oversaw and managed numerous reputable accounts including Yum Brands, Publix, Supervalu, A–Hold, etc. Responsible for all top–level distribution partners including Bunzl, U.S. Foods and Sysco.

Set market pricing for various products, both national and international. Conduct competitive analysis and calculate manufacturing raw material costs.

Handled financial administration including budgeting. Oversaw and monitored annual sales budget; allocated funds to various areas ensuring strict compliance with company sales initiatives.

Generated and reviewed profit models as well as P&L statements; analyzed and monitored sales data to ensure adherence to company objectives; worked in conjunction with R&D to create/implement environmental products.

Engaged in marketing and advertising of products and solutions. Oversaw industry trade publications.

Responsible for all aspects of staffing and decision–making pertaining to organizational structure.

Delegated and assigned territory; monitored work performance ensuring achievement of quarterly objectives. Conducted annual employee evaluations; facilitated staff meetings.

Provided the full range of staff development including training, coaching and mentoring. Developed and implemented incentive programs thereby increasing staff motivation and sales volumes.

Met with a diverse clientele of national/international customers; conducted sales meetings and innovative marketing presentations. Provided information; respond to inquiries.

Nice-Pak Products, Inc., Orangeburg, NY • National Sales Manager (4 Direct Reports) 2003-2008

Responsible for $25M annual territory; supervised/directed 11+ national and international brokers (Canada).

Developed sales plans for national and regional grocery chains including Wal-Mart, K-Mart, Loblaws and Sobeys.

Supervised and managed a variety of casual dining accounts including Brinker International (Chili’s), Outback (OSI), Applebee’s, PF Changs and Metro-Media.

Managed, developed and coordinated new business opportunities in the area of Distribution. Clients include: Bunzl, Edward Don, Gordon Food Service, Sysco Food Service, Dot Foods, etc.

Managed numerous Cash & Carry accounts which include Gordon Food Service Market Place Stores, Restaurant Depot, Sam’s Club, etc. Responsible for all aspects of sales development.

Established and coordinated numerous strategic marketing plans for a diverse clientele thereby significantly increasing business. Responsible for all aspects of sales and marketing in regards to various products.

Coordinated and calculated sales budget for all regions; ensured adherence to budgetary restrictions

Provided training and staff development to brokers. Conducted workshops, seminars and PowerPoint presentations in the areas of sales, marketing, client services and ServSafe certification

Conducted quarterly staff meetings to discuss initiatives, sales targets, competitive markets, etc.

McCain Foods USA, Inc., Oak Brook, IL • National Regional Account Manager 2001-2003

Responsible for 5 Million pounds of annual business.

Managed and oversaw a high-volume of accounts for a variety of regional and national chains within the northeast territory; instrumental in generating new business through effective and innovative marketing strategies.

Demonstrated effective merchandising strategies which significantly contributed to increased sales. Created/executed thematic, seasonal and new merchandise displays for attractive visual presentation.

Coordinated and actively participated in all end user training to effectively reduce food costs.

Developed fair market pricing on all food service products in the Northeast region.

Other Professional Experience:

General Mills, L.I., NY: Territory Manager • Kraft Food Service/Alliant, Tampa, FL: Segment Business Associate

Education

Saint Leo College, Saint Leo, Fl • B.A. Degree: Sports Management • Full Baseball Scholarship • 1994

Successfully completed coursework in Negotiations, Sensitivity, Professional Writing Skills and Time Management

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