DAVID BRIGHT

**** ***** ***** **** *****, CA ****4

818-***-**** email: adjr7t@r.postjobfree.com

RESEARCH AND ANALYSIS

Strategic positioning, financial analysis, and management with an emphasis on market research, new product development, marketing and sales. Highly analytical, technical, and creative executive adept at transforming insights mined from large databases and other diverse data sources into strategies that drive sales and differentiate products from the competition. Able to succinctly communicate complex analysis to critical stakeholders, including customers, senior management, and sales to move projects forward. Effectively managed up to 20 direct reports at different levels of experience and disciplines. EDUCATION

Masters of Business Administration California State University, Northridge Bachelors of Science Quantitative Economics & Decision Sciences University of California, San Diego PROFESSIONAL EXPERIENCE

DOLE FRESH FRUIT COMPANY, Westlake Village, CA 1996 to Present Vice President of Sales Administration & Analysis 2016 to Present

• Manage accounting, accounts receivables, financial analysis & planning, and market research

• Developed and implemented Tableau to replace Cognos for financial and sales analysis

• Manage accounting and accounts receivables departments

• Reorganized accounts receivables department to increase efficiency and improve accuracy

• Reduced manual processes and reliance on paper documentation

• Reduced accounts receivables department by 17%

• Provided accounting department with analytical tools reduce time to close at period end

• Forecast annual sales for budgeted revenue

• Manage annual budget process for SMG&A and develop budget

• Business work stream lead for Dynamics 365 ERP implementation

• Created retail pineapple price optimization that doubled Dole sales volume and increased retailer gross margin by 20%

Vice President of Marketing 2008 to 2016

• Designed and executed creative marketing programs that improved retail summer banana sales performance from spring by as much as nine percentage points compared to previous years

• Leveraged digital and social media to efficiently create a dialogue with consumers

• Built social media presence for DOLE Bananas that includes more than 475,000 Facebook fans

• Developed and launched retail banana extended shelf life package to address spoilage, consumers’ primary complaint about bananas

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Director of Marketing 2007 to 2008

• Developed and launched packaging system designed to extend banana shelf life by as much as one week in real world conditions. Established a market for the product with Starbucks and built a supply chain to cover all of North America. Sales of the product line continue to grow and remain the highest margin product in Dole Fresh Fruit’s portfolio.

• Created an effective yet simple marketing strategy supported by research to drive sales of fresh bananas and pineapple

• Integrate IRI syndicated sales data sourced for random weight fresh produce items into category management program

Market Research Director 2001 to 2007

• Consolidated management of market research, technical services, and merchandising functions into a single department

• Expanded department research and development role to develop new products and improve existing lines

• Managed business development into new channels and product development

• Compiled financial reporting for senior management meetings

• Key member of team to successfully implement OneWorld ERP system for Dole Fresh Fruit

• Direct the development of marketing rebate management module for OneWorld ERP

• Manage all sales administration functions on ERP including customer master, item master, pricing, and EDI

Market Research Manager 1998 to 2001

• Manage market research staff, department budget, and sales administration

• Coordinate sales reporting, forecasting, and competitive analysis

• Support sales force with marketing research analysis and category management

• Standardize and improve company business practices for more accurate analysis

• Designed and deployed Cognos OLAP reporting system that enabled sales force self service access to sales reporting analytics

• Developed merchandising strategies that increased banana sales as much as 15%

• Developed and implemented analyst training program

• Reduced department headcount and budget by more than 60%

• Dramatically improved response time and quality of analysis

• Managed all master data for sales systems and analysis (to present) Market Research Analyst 1996 to 1998

• Analyzed and forecasted Dole tropical fruit sales in North America

• Developed category management program for random weight produce items

• Automated and improved precision of market research and sales reporting from a printed reporting system to a database

• Designed and implemented customer business review system

• Developed methodology and systems to track and forecast banana contract sales David Bright Resume Page 2 of 3

DEAN WITTER REYNOLDS, INC., Sherman Oaks, CA 1995 to 1996 Account Executive

LUNDBERG SURVEY, INC., North Hollywood, CA 1990 to 1995 Statistics Research

• Managed collection, processing, and analysis of primary downstream petroleum data

• Converted historical data to relational databases to improve efficiency, access, and usage

• Redesigned core databases to reduce data storage requirements and expand flexibility

• Gained new business through improved estimation procedures & commitment to client needs

• Researched and edited Lundberg Letter, a renowned petroleum journal SKILLS

• SQL Server, Oracle PL SQL

• Python, R

• Tableau, MicroStrategy, Cognos, Power BI

• IRI Unify, Nielsen AOD

• Dynamics 365

• JDE World & OneWorld

• Microsoft Office: PowerPoint, Word, Excel

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