FARSHID MASTER

adjpuc@r.postjobfree.com +91-961*******

CANADA INFORMATION

NOC Code: 2175

Profile number: E001968410

Job Code: 5409

PROFESSIONAL SUMMARY

13+ years of experience in Digital Marketing and using Social Media to grow brand awareness, engagement and revenues for the organization

Extensive knowledge of digital marketing with expertise in Social Media, SEO and PPC

Digital Marketing innovations leader with strong experience in Marketing Automation platforms

SKILLS

Webmaster / Web Manager

Search Engine Optimization (SEO)

CRM tools

Customer Life Cycle Journey

Marketing Automation

Lead Generation

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Content Marketing

Email Marketing

Product Development

Strategic Alliances

User Interface / Experience

Content Mgt Systems

Retention Marketing

Customer Acquisition

Web Analytics

Leadership and Innovation

WORK HISTORY

Corporate Webmaster (Associate Vice President - E Commerce)

Thomas Cook India Ltd 12/2012 – Current

Architect, design, develop, and maintain an innovative, engaging, informative ecommerce website

Manage a design team to deliver wire-frames, mock-ups or new-site pages

Create and optimize our web project management, hitting deadlines and maintaining the highest standards of quality web development

Implement SEO driven improvements and help manage organic search engine performance and goal-setting based on site impressions, click-through rates, traffic, and conversions

Have run successful PPC campaigns and manage online spends of 5 Mn CAD

A social media specialist in creating and deploying social content calendars across different social media channels and also running social media campaigns to boost awareness and reach

Solid knowledge of online technology, notably how online advertising can be done, tracked and analyzed for actionable results

Competent in website information architecture best practices (with WordPress knowledge)

Launched digital innovations like Marketing Automation, AI enabled ChatBot, Ratings & Reviews and more

Boost customer lifetime value (of booked customers) through retention, engagement and cross-sell automations

Online Strategic Alliances: Led tie-ups with brands like CRED, Flipkart, PayTM, SBI Yono and more

UI / UX: Led in redesign of website & mobile app resulting in better visit to lead to conversion ratio

Analytics: Deep understanding of tools like Google with tracking from visits to ecommerce

Delivering engaging content across touch points: website, app, email, sms, whatsapp, social, etc

Business Head

Enfinite Etail Enterprises 02/2012 - 12/2012

Founding member of the Startup with complete P&L ownership

Achieved sales of Rs.10 million a month within the first 10 months

Handled a team of 25+ focused technology, customer service, marketing, vendor management & new business tie-ups

Lead E-Commerce (Manager Level 2 - NRI services)

Times of Money (Erstwhile Times Group Company) 05/2010 - 02/2012

Led online sales for www.Window2India.com with overall P&L responsibility

Managed online product, marketing & customer service success

Online Product & Marketing Manager

ORIOS Ltd. 10/2006 - 05/2010

Led acquisition and retention marketing for www.flora2000.com

Managed online product management along with developing new modules like promo code creation, etc

Managed online sales for India and South East Asia countries

Sales and Marketing Manager

ITC Ltd. (Hotels Division) 06/2004 - 10/2006

Managed corporate room and conference sales for south and central regions of Mumbai

EDUCATION

M.B.A Welingkar Institute of Management 2 yrs full time 2002 - 2004

Bachelor of Commerce Lala Lajpatrai College of Commerce & Economics 1997 - 2002

CERTIFICATIONS

Google Certified Professional for “Search Display Video App”

Facebook Ads & Media Buying

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