LYLA ENNASSEF

e: adjpiw@r.postjobfree.com p: 917-***-**** Bronx, NY 10463

CAREER SUMMARY

Marketing & Client Services Associate with several years of experience contributing to development and implementation of impactful communications strategies and promotional campaigns on behalf of leading organizations across fine arts, media, entertainment and cultural services sectors. Adept at cultivating relationships with media organizations and industry influencers, consistently working to promote audience engagement and organizational growth. Promotional Programs Marketing Campaigns Content Optimization Social Media Strategies Strategic Partnerships Brand Messaging Event Coordination Stakeholder Relations PROFESSIONAL EXPERIENCE

THE PALEY CENTER FOR MEDIA New York, NY

Marketing & Social Media Intern Feb. 2019 - Present

• Contributed to social media initiatives on behalf of renowned cultural institution with $20 million annual operating budget and operations across New York and Los Angeles, reaching nearly 60,000 visitors annually.

• Worked with senior staff to organize high-profile events including international political conferences and live programs featuring former U.S Secretary of State and CEO of Warner Music Group.

• Promoted annual events, creating social media campaigns across Facebook, Twitter and Instagram platforms and engaging industry influencers through innovative partnership opportunities.

• Cultivated relationships with media partners, maintaining contact lists of representatives from NBC, CBS and Apple TV.

• Provided direct support to creative services team throughout development and dissemination of materials, working to promote optimal audience engagement and advantageous scheduling of content.

• Proofread and edited a high volume of creative copy for print and digital campaigns, ensuring consistency of social media messaging strategies across multiple company accounts while reporting to Director of Marketing. AMERICAN MUSEUM OF NATURAL HISTORY New York, NY

Program Mentor Sept. 2019 - Present

• Participated in implementation of programs through innovative partnership with American Museum of Natural History and New York City public schools, with mission of expanding student interest in Biology, Physics and Earth Science.

• Worked directly with underserved students across multiple schools throughout the Bronx, Harlem and Brooklyn, promoting optimal learning opportunities for youth enrolled in alternative learning programs.

• Collaborated with program administrators and educators to develop curriculum and teach courses at urban schools and on- site, incorporating museum exhibitions to expand student engagement with STEM topics. THE ART STUDIO NY New York, NY

Creative Arts Teacher - Internship June 2018 - July 2018

• Led creative workshops and activities on behalf of New York City-based arts organization with mission of providing engaging educational and artistic experiences for youth and adults.

• Delivered tailored instruction for 40 elementary students during summer camp enrichment program, worked with groups to implement creative curriculum based on contemporary and classic artists.

• Provided tailored guidance to young artists with special needs, encouraging personal growth and creative expression. EDUCATION & TRAINING

PRATT INSTITUTE New York, NY

Professional Certificate - Graphic Design

CUNY - LEHMAN COLLEGE New York, NY

Master’s Degree - Liberal Studies Anticipated June 2020 Bachelor’s Degree - English Literature Jan. 2017

Selected as semi-finalist for AdClub’s Diversity Initiative, competitive citywide program for high-performing students. LYLA ENNASSEF

e: adjpiw@r.postjobfree.com p: 917-***-**** Bronx, NY 10463 ADDITIONAL EXPERIENCE

CON ARTIST COLLECTIVE New York, NY

Gallery Assistant - Internship Oct. 2014 - Jan. 2015

• Contributed to marketing and promotional initiatives on behalf of fine arts gallery hosting live performances, exhibitions and special events across multiple studio spaces.

• Coordinated logistics of multimedia exhibitions featuring original work of graphic novelists and illustrators.

• Worked to ensure optimal experiences for up to 50 visitors each day, managing front desk reception and overseeing incoming email and phone inquiries to schedule group tours and visits.

• Onboarded 60 new collective members during tenure, maintaining membership database and using MailChimp and Google Suite to ensure accuracy of information.

• Created and edited marketing materials to promote gallery events and membership opportunities, reporting to Founder. THE SPECTRUM NEWSPAPER Buffalo, NY

Staff Writer - Life & Arts Desk Jan. 2009 - Dec. 2009

• Developed original content on behalf of independent student newspaper published twice weekly, with each issue reaching more than 30,000 local residents, students and faculty.

• Authored thought-provoking articles and first-page feature covering local news, global issues and current events. TECHNICAL SKILLS

Proficient in Microsoft Office (Word, Excel, PowerPoint), Google Ad Words, Google AdSense, Google Analytics and social media platforms, with ability to learn new tools quickly. LANGUAGES

Conversational French language skills.

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