Christine Penny

443-***-**** adjocn@r.postjobfree.com

Boulder, CO 80302 www.linkedin.com/in/christinepenny MARKETING STRATEGY WEB DESIGN & DEVELOPMENT REBRANDING CREATIVE MANAGEMENT DIGITAL MARKETING Marketing & Brand Management Professional

Igniting major brand transformations to deliver revenue growth and penetrate new markets via innovative integrated marketing strategies. Leveraging unique experience in marketing, executive coaching, strategic sales, business development and small business ownership to deliver results. Social Media Engagement Commercial Photography Marketing Videos Creative Direction SEO & SEM Marketing Plans Email Campaigns Digital Advertising Content & Copywriting Sales Strategy Public Relations Board Relations & C-Suite Presentations Fearless Female of the Future Award Winner – Tigerlily Foundation 2020-Present

PROFESSIONAL

EXPERIENCE

KEITH'S CACAO – Boulder, CO

Director of Marketing

This role involves developing and implementing strategies to accelerate sales, strengthen media presence, increase brand awareness, and ensure consistency across all company touchpoints including customer service, practitioner support, and training programs.

Design and implement comprehensive marketing strategies to create awareness of the company’s business activities, events, and product offerings.

Supervise external contractors and agencies for photography, video, social media, web design, etc. and provide guidance and feedback to other marketing professionals.

Produce ideas for promotional events and marketing activations and organize them efficiently. Control marketing, promotions, and events budgets and allocate resources amongst projects.

Plan and execute campaigns for corporate promotion, launching of new product lines etc. (examples: new consumer packaged goods and online training programs)

Responsible for producing valuable content for the company’s online presence, sales support materials, corporate partnerships, media kits, and more.

Conduct general market research to keep abreast of trends and competitor’s marketing movements. MIELE EVENTS – Denver, CO 2018-2019

Chief Marketing Officer (CMO) Start-Up Executive Founder Founded an event planning start-up focused on creating innovative retreats, conferences, networking events and brainstorming sessions. Enabled top leaders in emerging industries including the legal cannabis sector to share insights that sparked synergy and defined new paths. Rebranded Realm72 to create a ground-breaking event platform linking innovative products, entrepreneurs and high-growth ventures to elevate brand visibility and ignite revenue growth.

Connected sellers representing 4,000+ consumer products with qualified buyers representing 2,000+ retail outlets.

Igniting thought-provoking in-depth discussion of the latest business trends, leading to a free exchange of ideas fueling informed decisions in exquisite locations that spark creativity.

Forged and enriched powerful connections leading to strategic partnerships within expansive networks, rather than simply make deals.

Transcended the typical shallow, boring, time-consuming “trade show” with enriching, meaningful experiences, deep marketing intelligence, profound exchanges of ideas and meaningful assets that continue to deliver value. Christine Penny – Page 2

443-***-**** adjocn@r.postjobfree.com

REALM 72 – Charleston, SC 2015 to 2018

Director of Marketing Marketing Consultant Principal Led major transformations in brand management to ignite revenue growth by profitably driving and converting online traffic with data-driven strategies. Delivered results across business sectors: consumer products, fashion, wellness, sports, healthcare and more. Elevated clients’ visibility in the global marketplace integrated marketing.

Enriched branding as marketing consultant for Down Dog Yoga, a hot power Vinyasa studio in the Georgetown area of Washinton, DC. Created marketing video that garnered 10.3K views in the first 4 weeks.

Redefined branding and marketing for Frank & Gray Wellness & Health Spa with retail store: website, photoshoot, marketin collateral, retail purchasing and merchandising strategy.

Transformed marketing and reduced expenses $182K in 6 months for a global leader in the sous-vide cooking revolution, while elevating marketing performance to increase customer engagement.

Enriched strategic partnerships on behalf of key clients with major firms including Costco, Fresh Market, Hilton, Starbucks, United Airlines, Gate Gourmet, ChefSteps and Loudoun County Public Schools. ANGLEBERRY ORGANICS, LLC – Baltimore, MD 2014 to 2016 Director of Marketing & Product Innovation Founder Launched an innovative firm providing a full range of upscale cosmetics with natural product formulations incorporating aromatherapy. Created and executed strategic marketing campaigns via Facebook, Twitter, Instagram and Pinterest; established e-commerce site with videos. Outsourced handcrafting to a natural botanical firm. Secured $20K in funding and expanded markets to spas, weddings and special events.

Leveraged expertise in marketing, public relations and creative management to launch a new cosmetics brand featuring all-natural formulas; profitably acquired and retained customers.

Developed successful social media campaigns customized for targeted markets to communicate branding messages visually, igniting interest to fuel continued revenue growth. CLEAN CURRENTS, LLC –

Silver Spring, MD 2013 to 2014

Vice President of Sales & Innovation

Handpicked for promotion to lead business development within weeks after hire. Created sales strategy at the leading regional independent sustainability-certified green energy company offering renewable wind electricity and solar options. Managed a 10-member sales team in a rapidly evolving sector of emerging technology for firm with $20M in gross revenue from customers in multiple markets and industries.

Redefined sales and commission plans including territory reallocation on a tight deadline; achieved buy-in of sales, operations, marketing and customer engagement teams within two weeks.

Delivered crucial presentations to the Board of Directors including imparting less-than-favorable information as a key member of the Executive Leadership Committee liaising across business divisions.

Foundational experience in marketing within the sustainable energy industry. EDUCATION

&

QUALIFICATIONS

Bachelor of Arts (BA) in English – ST. MARY’S COLLEGE OF MARYLAND Technology: Adobe Creative Suite (Illustrator, Lightroom & Photoshop), Blogstomp, Egnyte, Final Cut Pro 7 & X, Microsoft Office Suite (Excel, Outlook 365, PowerPoint & Word), Salesforce.com, Squarespace and WordPress. Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, Vimeo and YouTube