RAJENDRAN

MURALIKANNAN

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SINGAPORE

PROFESSIONAL

SUMMARY

Strategic brand management professional bringing 10 years experience in leveraging industry and market trend knowledge to develop consultative approaches. Highly skilled in creating customized business solutions to drive growth. Proven history of successfully building key partnerships and customer rapport. Excellent background in problem- solving and technical support.

SKILLS • Account management

• Order management

• New Business Development

• Strategic Planning

• Verbal and written

communication

• Forecasting ability

• Networking strength

• Business development and

planning

• Revenue Generation

• Market understanding

• Product and service sales

• Vendor management

WORK HISTORY Senior Business Development Manager JOSCO GSA TRAVEL PTE LTD - SINGAPORE, SINGAPORE 10/2019 - CURRENT

• Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.

• Implemented marketing strategies for stand-alone, fully integrated travel company providing solutions to meet demands of Tourism industry.

• Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.

• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.

• Negotiated, prepared and signed contracts with clients.

• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.

• Consistently exceeded quotas through penetration of new accounts.

• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.

• Organized Group events of up to 1000 passengers to Singapore on MICE events

Senior Business Development Manager UNITED TRAVELS AND TOURS PTE LTD - Singapore, SINGAPORE 12/2013 - 09/2019

• Responsible for overall sales and marketing activities within company and for outbound travel .

• Training and product update presentation developments for travel opportunities and career development for staffs and free lance tour operators.

• Takes care of revenue and financial systems within company and overseas branches.

• In-charge for attraction and accommodation revenue and sales for Singapore region.

• In-charge of recruitment of Tour Guides, Tour bus operator and company drivers and staffs as per company policy .

• Worked with marketing teams to create, deploy and optimize effective campaigns for tourism clients.

• Created reports and presentations detailing business development activities.

• Generated new business with marketing initiatives and strategic plans.

• Collaborated with sales and marketing departments to support business objectives and client acquisition.

• Researched and identified opportunities for account growth, account penetration and market expansion.

Business Development Manager Global Wings Pte Ltd - Singapore, SINGAPORE 02/2011 - 11/2013

• Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.

• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.

• Consulted with product development teams to enhance products based on customer data.

• Reached out to potential customers via telephone, email and in- person inquiries.

• Created reports and presentations detailing business development activities.

• Devised effective marketing, sales and other promotional initiatives.

Assistant Operations Manager QATAR GALVANIZING CO LLC - Doha, DOHA, STATE OF QATAR 05/2010 - 02/2011

• Researched payroll errors and processed payments for federal and state taxes, social security, Medicare, and various employee deductions, annuity contributions and retirement plan withholdings.

• Oversaw day-to-day processing of payroll for 150 employees, including review of timesheets and computing pay in accordance with FLSA.

• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.

• Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans.

• Devised, deployed and monitored processes to boost long-term business success and increase profit levels from 10 - 17%. EDUCATION Dr MGR Educational And Research Institute, India 04/2007 Bachelor of Science: Hotel Management

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