Marketing Professional

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SUMMARY OF QUALIFICATIONS

Knowledgeable and experienced marketing professional with a demonstrated track record of growing partnerships, creating dynamic events and promotions, growing brand awareness through SEO, and sales. Highly effective at meeting tough deadlines and challenging objectives in a fast-paced environment. Core competencies include:

Event Coordination

Partnerships/Nonprofit Efforts

Strategic Brand Awareness

Social Media Marketing

Ticketing

Sponsorship

SEM/SEO

Microsoft Suite

Management

PROFESSIONAL EXPERIENCE

Marketing Coordinator – Latty Broome Agency at Allstate

Virginia Beach, VA July 2020 - Present

Oversee all marketing operations in four states

Increase website visitors through weekly blogs

Build relationships with clients and introduce companies to the referral program

Enhance lead generation through Google AdWords and social media

Grow digital reach through the website and SEO

Maintain social media using organic and paid posts

Promotions Manager - Entercom - 2WD 101.3, 95-7 R&B, Z104, 94.9 The Point

Virginia Beach, VA April 2019 – April 2020

Managed social media for four prominent brands surrounding events, community partnerships, and contests, reaching a collective audience of over 436,000 fans

Hired, onboarded, and oversaw a staff of over 25 promotions assistants & assigned schedules and locations for remote appearances and major events

Assisted Director of Marketing with creating and executing run of show for major events

Wrote on-air and online copy and rules for local and national contests and events using PromoSuite, Wide Orbit, and vCreative, reaching millions of listeners on-air and online

Maintained promotional inventory

Ran front gate and answered attendee questions for events ranging from 2,000 – 6,000 attendees, ensuring a smooth check-in experience

Wrote promotional proposals surrounding contests and yearly promotions for clients

Marketing Coordinator - Entercom - 2WD 101.3, 95-7 R&B, Z104, 94.9 The Point

Virginia Beach, VA October 2018 – April 2019

Assisted Director of Marketing onsite at promotional events

Generated original and innovative social media content for brand awareness surrounding events and sponsorships

Created content for weekly internal newsletter to relay upcoming events, news, and partnerships

Marketing Assistant - Entercom - 2WD 101.3, 95-7 R&B, Z104, 94.9 The Point

Virginia Beach, VA April 2018 – October 2018

Assisted Director of Marketing on-site at promotional events and acted as a liaison between Entercom and event attendees

Helped execute the run of show and coordinated with artists/managers

Generated original and innovative social media content for brand awareness surrounding events and sponsorships

Processed promotional contest tickets and digital/sales in PromoSuite

Created content for weekly internal newsletter to relay upcoming events, news, and partnerships

Undertook daily administrative tasks to ensure the functionality and coordination of the department’s activities

Responded to contact forms to collect more information for potential community outreach events

Collected entry and merchandise fees at major Entercom events

Promotions Assistant – Entercom VA - 2WD, 95-7 R&B, Z104, 94.9 The Point

Virginia Beach, VA May 2017 – April 2018

Assisted with setup and tear down for local events and concerts

Assisted with check-in and attendee questions/concerns

Transported promotions equipment and performers as necessary

Acted as a point person of contact for station events

Assisted talent with pictures and videos for social media

Engaged with listeners at remote appearances and major events

Customer Service Representative – International Marketing Association

Virginia Beach, VA April 2017 – April 2018

Answer customer calls and help with account maintenance

Provide technological support for customer devices as needed

Focus on customer retention

Assist customers with cancelling account as requested

Train new customer service representatives

Ensure ultimate customer satisfaction

Lead Event Specialist – Atlantic Entertainment

Virginia Beach, VA June 2018 – September 2018

Interviewed and hired a team of 20+ employees for special events

Organized promotional booth for major events in Southeastern Virginia

Sorted inventory before and after each event and ran merchandise table

Created earnings/loss reports after each event to determine profit margin

Oversaw development meetings, planning, and execution of all events

ESL English Teacher – English First

Xuzhou, China February 2017 – May 2017

Acquired a visa and relocated to Xuzhou, China

Curated lesson plans on a weekly basis

Taught English as a second language to children ages 4-16

Assisted sales team with onboarding new students

Encouraged development of hard and soft skills among students of all ages

Designed PowerPoint presentations to peak students’ interest in material

Sales Executive for International Digital Media - GSMA

Atlanta, GA May 2016 – November 2016

Built and maintained clientele throughout North and South America

Sold digital media available through Mobile World Live, the leading B2B mobile industry news site

Sold on-site digital media for Mobile World Congress, the world’s largest telecom event

Sold on-site digital media for Mobile World Congress Shanghai, APAC’s leading mobile tradeshow

Created eye-catching sales presentations and emails

Social Media Marketing Intern - CrowdReach

Charleston, SC September 2015 – May 2016

Conducted marketing research to generate original technology and social media blog content to increase SEO

Attended networking events to connect with other start-up companies and potential clients

Onboarded clients through web and mobile platforms

Generated original content for social media and blogs

SKILLS

Microsoft Office: Windows, Word, PowerPoint, Excel, Outlook, Microsoft Internet Explorer, Chrome, PromoSuite, Project Management, Task Management, Google AdWords Certified, Database Management, Data Entry, Salesforce, Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM) and Social Networking (SN)

EDUCATION

Charleston Southern University, Charleston, SC

Bachelor of Arts (BA) – Communications (2016), cum laude

Beth Turner

4003 Flowerfield Rd Norfolk, VA 23518

757-***-**** ****.********@*****.***

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