Dan Moura

** ** *** ** – Miami, FL - 786-***-**** - adjnqx@r.postjobfree.com

WORK EXPERIENCE

Market Research Manager Oct 2018 – Present

KEMET Electronics – Ft. Lauderdale, FL

Oversee a team of high performing analysts across Florida, South Caroline and Tokyo to develop practical analysis and concrete insights that drive strategic activity for Yageo, Kemet, Pulse and Tokin brands. Synthesize intelligence and data analysis into salient insights for strategic discussions, in support of the C-Suite, Marketing, Sales, M&A, IR, and R&D Drive continuous improvement to develop best in class visualization tools, support demand generation, expansion, and cost reduction efforts, assess competitive activities, and present compelling insights to senior leadership.

• Implemented KEMET customer survey (satisfaction, brand awareness/preference and NPS).

• Track and measure market share, develop growth scenarios, assess the impact of change in the delivery of electronics

• Manage centralized business and market intelligence unit focused on mega-trends, market forecast and opportunities

• Direct global primary research practice and budget across different products and countries.

• Leading the customer segmentation efforts for the enterprise, which had never been done before.

• Developed a Market Intelligence Portal on SharePoint and Market Research Dashboard on Power BI (Big Data).

• Created customer forecasts, sales battlecards and competitors’ profiles with in order to help improve sales performance

• Develop a potential company target for M&A in the most innovative area of electronics, which led to an acquisition.

Finance Business Partner Sep 2017 – Aug 2018

Maersk Line - Shanghai, China

Led the Eastern China cluster (the top-grossing cluster in Asia) sales data group to help achieve the volume and revenue goals. Mentor team of analysts/managers and act as a strategic adviser to senior leadership voicing high-impact recommendations on issues relating to business goals, long-range planning and strategic initiatives. Improved efficiency in performance data collection and reporting using big data and interactive dashboards. Through constant data analysis, set goals and targets for the sales force, present current and past financial performance, establish relevant KPIs, identify risks and opportunities to build effective sales tactics. Spearhead and execute all aspects of financial planning, including budgeting, pricing strategy, forecasting, three-year long-range planning and corporate reporting with presentation to the Board of directors and senior executive team.

• Established and led new processes and actions to optimize customer segmentation, geographical performance indexing, sales pipeline and product life cycle strategies.

• Monthly Sales force geographic allocations, and KPI scorecards with action plans.

• Managed the cluster P&L working across disciplines to reduce profitability losses.

• Spearheaded a churn-reduction project which achieved a reduction of 5% in client loss YoY.

• Managed Maersk’s C-suite Sales team sponsorship program, which comprises 46% of the total customers’ volumes.

• Kicked-off a regional loyalty program using key customer data from my segmentation report. Market Intelligence and Customer Insights Analyst Oct 2015 – Sep 2017 Maersk Line - Florham Park, NJ and Miami, FL

Design and lead the Customer Insights and Market Intelligence disciplines at Maersk and SeaLand supporting directly the C-Suite, as well as the sales, trade, customer service and marketing teams providing actionable insights and recommendations for their decision-making.

Key actions: Coordinate primary/secondary market research and surveys, create action plans and frameworks to improve consumer scores, and build a large variety of reports, dashboards and analysis (Forecasts, Market Share, Comp set profitability, macroeconomic conditions, market trends, lead generation and benchmarking studies).

• Successfully implemented Maersk Line’s behavioral segmentation in the Americas region.

• Saved $200k/year and improved data accuracy by creating our own Global Market Share report (instead of using an external vendor). Created the process to gather the information directly from the source (7 different data suppliers) and normalized it into a data lake.

• New Lead Generation tool contributed to a 3x YoY growth in target markets.

• Developed client and competitor profiles for sales, that increased Maersk LATAM’s share of wallet by 15%.

• Introduced NPS scoring, which provided the data points to help improving client satisfaction by +23 points.

• Provided critical analysis and recommendations that led to the acquisition of a top competitor (Hamburg- Sud).

Market Intelligence Analyst / Consultant Oct 2013 – Jun 2015 Brazilian Trade and Investment Promotion Agency- Miami, FL Led the Market Development discipline and a team of 3 analysts, with the mission of aiding Brazilian companies entering the North American market, as well as American companies expanding to Brazil. Leading and conducting competitive intelligence studies, market analysis, market sizing, business environment analysis, political and economic risk analysis and benchmarking studies. Coach junior team members and teams in other offices about Market Intelligence and business strategy.

• Consultancy in an international cooperation task force to help the Haiti government developing a trade agency.

• Following my recommendations, 5 companies have initiated operations in the United States in 2014. Market Intelligence Senior Analyst Apr 2012 – Apr 2013 Unimed Insurance Group - Sao Paulo, Brazil

Led a team that liaised the operation side of the business with leadership through data, developing analysis for high- profile strategic projects such as competitor acquisitions and international expansion. The position involved from the coordination of market research and data project management to delivering recommendations to company leadership.

• Our recommendations and business plan for the new eCommerce platform was successfully implemented and quickly grew to deliver 7% of the total company revenue.

• The Latin America market potential research that I developed was the baseline for the South Cone expansion plan that the company initiated in 2016.

VOLUNTEER WORK

Market Research Head Oct 2020 – Present

AFARA Diversity Justice – Los Angeles, CA

• Coordination and leadership of analysis team

• Tracking, dissemination and reporting of market research strategy on a regular basis

• Member of the Leadership Team

EDUCATION

Master’s Degree in Market Intelligence 2011 – 2013 FIA Business School, Sao Paulo, Brazil.

Licentiate Degree in Social Science Education 2011 – 2013 São Paulo University (USP), Brazil

Bachelor’s Degree in Social Science 2004 – 2007

São Paulo University (USP), Brazil.

Skills

• Technical Skills: SQL, Python, Power BI, Excel/VBA, Salesforce.com Google Analytics, Microsoft Office Suite.

• SQL for Data Scientist: EdX (Harvard/MTI Partnership), 2020.

• Power BI Training, Microsoft Team, 2020.

• Agile Project Management and Scrum Methodology Training, LinkedIn Training, 2020.

• Customer Insights Training, Maersk, Copenhagen, Denmark, 2017.

• Marketing Strategy, University of California Berkeley, 2015.

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