Yousuf M. Baqir +971-**-******* adjnoi@r.postjobfree.com Dubai, U.A.E, linkedin.com/in/yousufmb

Yousuf M. Baqir

+971-**-******* / adjnoi@r.postjobfree.com

Dubai, U.A.E, linkedin.com/in/yousufmb

Digital Producer / Digital Project Manager

Summary -

− Digital project management (13 years) with Software/web development (5 years) experience.

− Set up and led the Digital Production Unit, a self-revenue generating entity within OgilvyOne Dubai, achieving revenue growth of over 54% in the first year of operation.

− Migration of over 200 websites to Adobe AEM platform within a year

− Leading a team of project managers, UX/web designers and developers with freelancers and external suppliers.

− Prominent brands: IBM, Coca-Cola, Pepsi Co., Audi-Volkswagen, GM, Kimberly Clark, Unilever, P&G, Philips. Areas of Expertise -

− Project management

− Agile Methodology, Scrum, Kanban, Jira

− Business requirement analysis

− Budget management

− Scope of work, Cost proposals, Project plans

− Idea generation with creative team

− Information architecture

− User experience (wireframes, user journeys)

− Gamification of customer engagement with brands

− User interface design + Tech build: Web, Mobile, Apps

− Quality assurance

− Good knowledge of Google Analytics and similar digital performance analytics tools.

Current Position -

Web Services Manager – INFORMA MARKETS – Dubai, U.A.E. January 2016 – Present

Role: Lead Web Services and Digital Production global team

− Manage over 350 websites on Adobe Experience Manager

− Adobe Experience Manager (AEM) custom feature development.

− Provide user-experience and technical consultation along with strategic inputs to marketing teams in setting up websites, choosing templates and components and user-journeys to consider.

− Evaluate bottlenecks and develop action plans to resolve. Set and monitor performance goals.

− Improved team’s performance by evaluating and tweaking processes and introducing new tools to monitor and control output quality.

− Manage projects using Scrum framework, on Jira, including Kanban.

− Other platforms: Umbraco, Epi Server, WordPress, Drupal.

− Team's budget management.

Previous Positions -

Executive Digital Producer – OGILVYONE (MEMAC OGILVY) – Dubai, U.A.E. January 2012 – December 2015

Role: Lead Digital Production Unit of OgilvyOne Dubai.

− Grew Digital Production Unit team from 2 to 8 in the first year of operation and made it the most profitable unit in OgilvyOne based on revenue earned per employee.

− Increased agency workflow efficiency by introducing new management processes, custom tools and templates. Yousuf M. Baqir +971-**-******* adjnoi@r.postjobfree.com Dubai, U.A.E, linkedin.com/in/yousufmb Key clients and projects:

− Increased RSA’s online car insurance purchase by 300% in the first 4 months by implementing a new user experience on the website; Designed similar journeys for Home and Travel insurance purchases.

− Manage Volkswagen’s regional multi-language websites on AEM.

− IBM MEA iOS and Android app: allows IBM to push custom content to its audience.

− Coca-Cola Research Council iPad app, ‘Shopper loyalty in Eurasia’, to showcase Coca-Cola’s market study report with approx. 3,500 downloads.

− Volvo Car XC60 3D virtual car experience on the website and an iPad app to generate test drive leads. Reached 236,233 unique users during the campaign with an average brand engagement of 1 minute 30 seconds per visit.

− Volvo Car S60 launch/awareness campaign - Retro Pinball game: generated 145,710 visits and 348,198 page- views in less than 6 weeks with 6-minutes average time spent on the website.

− Kotex Arabia: Launched an online community and a brand website.

− Coca-Cola: Developed online games and competitions for Fanta, Sprite and Copa Coca-Cola Facebook pages.

− Created miscellaneous in-mall activation and direct marketing tablet apps for Audi, Philips and Sunsilk-Unilever.

− Enabled Dubai Culture & Arts Authority to take their paper-based application submission system fully online. Revised existing business process for the online user journey and provided a single dashboard to manage all applicants, information and reports.

Digital Producer – OGILVYONE (MEMAC OGILVY) – Dubai, U.A.E. March 2010 – December 2011

Project Manager – IMPACT PROXIMITY (IMPACT BBDO) – Dubai, U.A.E. October 2007 – February 2010

− SharePoint Intranet for Ooredoo Kuwait

− SharePoint website for Dubai Health Care City

− Corporate and brand websites for Dubai World Trade Center exhibitions. Over 13 exhibition-websites developed on a custom-built CMS.

Software Developer – IMPACT PROXIMITY (IMPACT BBDO) – Dubai, U.A.E. May 2005 – September 2007

Application Developer – VERTICITY PRIVATE LIMITED – Karachi, Pakistan. July 2004 – January 2005

Software Engineer – ROYAL CYBER – Karachi, Pakistan. June 2003 – April 2004

Key client portfolio -

− IBM

− Philips

− Coca-Cola

− Pepsi Co.

− Nutricia (Danone)

− Infiniti (Nissan)

− Chrysler Middle East

− Volvo Cars

− Audi-Volkswagen

− General Motors

Kimberly Clark

− Unilever

− P&G

− Nestlé

− BP Castrol

− Al Jazeera TV

− Commercial Bank of

Qatar

− RSA Insurance

− Wataniya Telecom

− Dubai Cultures (Dubai

Government)

− Dubai Healthcare City

− Arab Health

− GITEX

− Cityscape

Education -

Bachelor of Science in Computer Engineering

Sir Syed University of Engineering and Technology – Karachi, Pakistan Majors: Software Development (4 years)

January 2000 – December 2003

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