adjmtu@r.postjobfree.com adjmtu@r.postjobfree.com 571-***-**** LINKEDIN URL

HTTPS://WWW.LINKEDI

N.COM/IN/TORY-HYDE-

1B0592140/

TH

ACTIVITIES

• Public Relations Student

Society of America

• Public Relations Council of

Alabama

• Alpha Omicron Pi Sorority

• Alpha Omicron Pi Sister

Mentor for Communications

• Al’s Pals Mentoring

Program

• 49 Club Public Relations

and Advertising Committee

• Future Alumni for Tradition

and Excellence Club

• Vice President Lambda Pi

Eta Honors Society

• Phi Sigma Theta Honors

Society

SKILLS

• Social media marketing

• Strong writing/ editing

Skills

• AP Style

• Strong verbal

communication skills

• Proficiency in Microsoft

Office, Word, PowerPoint

and Excel

TORY HYDE

PUBLIC RELATIONS AND COMMUNICATION STUDIES

EXPERIENCE

ASSISTANT ACCOUNT COORIDNATIOR INTERN • SAGE COMMUNICATIONS • FEBUARY 2020 - MAY 2020

• Gained experience with a wide variety of tech, healthcare, non-profit, cybersecurity, education as well as state and local government clients.

• Supported accounts Like Dell Technologies, Splunk, Cloudera, Nvidia, Lookout and Children's Inn at NIH.

• Wrote and drafted pitches, blog posts and bylines for clients.

• Contributed to master media lists with relevant publications and reporters to pitch to.

• Sent pitches and followed up with reporters regarding articles.

• Posted and pitched event announcements for client that were posted on many news outlet’s websites.

• Drafted social media posts for client’s LinkedIn and Twitter accounts.

• Brainstormed ideas for agency’s website and social media accounts.

• Media monitored mentions of client and relevant industry news.

• Wrote weekly competitor reports for clients.

• Participated in weekly internal and external client meetings.

• Wrote briefing documents preparing clients to speak to the media.

• Found editorial calendars for agency’s reference.

• Edited clip-books for clients.

DIRECTOR OF TES PR • TEMPORARY EMERGENCY SERVICES • JANUARY 2019

-MAY 2019

• Led group in a successful class campaign benefitting local non-profit Temporary Emergency Services.

• Raised awareness of TES through TES FEST fundraiser at local bar.

• Reached out to local philanthropists to gain loyal donors for TES.

• Communicated with client and local businesses on holding the event.

• Spent over 100 hours planning, coordinating, holding fundraiser and evaluating success post event.

• Used social media marketing to raise awareness of TES and TES FEST.

• TES FEST raised over $2,000 for Temporary Emergency Services. TH TORY HYDE

PUBLIC RELATIONS AND COMMUNICATION STUDIES

adjmtu@r.postjobfree.com adjmtu@r.postjobfree.com 571-***-**** LINKEDIN URL HTTPS://WWW.LINKEDIN.C

OM/IN/TORY-HYDE-

1B0592140/

2

• Public Speaking

• Event Planning

EDUCATION

MASTER OF ARTS IN ADVERTISING

AND PUBLIC RELATIONS •

UNIVERSTIY OF ALABAMA •

MAY 2021

BACHELOR OF ARTS IN PUBLIC

RELATIONS •UNIVERSITY OF

ALABAMA • AUGUST 2019 •

BACHELOR OF ARTS IN

COMMUNICATION STUDIES •

UNIVERSITY OF ALABAMA

• AUGUST 2019 •

• Dean’s List

• Awareness of TES and their services improved by 30% after TES FEST.

• Drafted, edited and published a proposal and final book detailing the research, objectives, programming, evaluation and stewardship of the campaign.

COMMUNICATIONS INTERN • CITY OF TUSCALOOSA • AUGUST 2018 – APRIL 2019

• Handled internal and external communication for the mayor.

• Wrote and edited pitches, news releases and announcements for events.

• Handled administrative work for mayor.

• Answered phone calls from citizens regarding their various issues and worked to handle them.

INTERN • UNIVERSITY OF ALABAMA OFFICE OF STRATEGIC COMMUNICATIONS• JANUARY 2018 – APRIL 2018

• Wrote weekly articles for the new student page.

• Worked to attract more traffic to The University of Alabama’s News Center through various social media platforms.

• Website’s views increased by 62%.

DIGITAL STRATEGIST • CAPSTONE AGENCY• JANUARY 2017–MARCH 2018

• Created and implemented digital campaign for #LessThanUThink to encourage safe drinking on college campuses.

• Generated and posted digital content for @LTUThink Instagram, Twitter, Facebook and website.

• Frequently worked outside of biweekly meetings to keep each social media page and website up to date.

• Social media platform views increased by 44%.

• Attended weekly meetings and digital workshops to learn new digital strategies and stay up to date on new trends in the industry.

• http://www.capstoneagency.org/

TH TORY HYDE

PUBLIC RELATIONS AND COMMUNICATION STUDIES

adjmtu@r.postjobfree.com adjmtu@r.postjobfree.com 571-***-**** LINKEDIN URL HTTPS://WWW.LINKEDIN.C

OM/IN/TORY-HYDE-

1B0592140/

3

INTERN • NATIONAL CAMPAIGN TO STOP VIOLENCE • JUNE 2017-AUGUST 2017

• Assisted in the planning and logistics of “Do the Write Thing” (DTWT) event.

• Learned how to use events to highlight specific issues to raise awareness of the impact of violence on children in inner cities, in efforts to bring a call to action.

• http://www.dtwt.org/

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