Manager Sales

PROFESSIONAL SUMMARY

Growth-driven and accomplished professional with extensive experience in leading marketing activities, strategic initiatives, and business development functions. Demonstrated expertise in improving sales, business awareness, and market shares by implementing effective strategies. Natural and dedicated leader with proven adeptness in managing, training, and driving employees to improve efficiency, productivity, and business processes toward successful attainment of organizational goals. Skilled in compiling and presenting error-free business performance reports to executive management. Expert in optimizing workflow by determining areas of concern and recommending improvement opportunities while ensuring compliance with defined standards and regulatory protocols. Strong multitasking and organizational abilities with additional expertise in understanding market dynamics, industry trends, category, customer challenges, and competitive positioning. Articulate and refined communicator with multilingual skills over Spanish, English & French.

Core Competencies

Marketing Management Insights & Innovation Documentation & Reporting

Risk Assessment & Mitigation Revenue Maximization Product Development

Staff Training & Support

Brand Administration

Category Management and Analysis

Business Process Improvement

Market Share Expansion

Relationship Building

Professional Experience

2019 – Present • PILGRIM' S • Greeley, Colorado

Insights & Innovation Manager

Lead and oversee company’s insights and innovation activities while providing strategic and thought leadership to ensure adequate management of consumer category segments and market insights. Facilitate and promote innovation processes of consumer (retail) and operator (foodservice) facing platforms and existing portfolios to streamline functions. Assist with the development and implementation of effective processes and cutting-edge tools for survey-based research with consumers and food service operators. Facilitate the establishment of innovative tools in areas of trends, consumers, and markets that provide actionable insights to assess risk and drive new product development or growth opportunities. Co-lead segment’s cross-functional consumer and channel shopper research initiatives while ensuring alignment with the company’s core values. Lead category analysis through syndicated data to understand where the market is, and where is it going. Use key category findings to support innovation projects, as well as to sell in new products or product ideas to customers (retailers and distributors). Improve market positioning and awareness by implementing effective marketing strategies and innovative approaches. Assist with the management of consumer facing marketing, branding, and communication learning and development initiatives. Develop quarterly new product launch dashboard along with quarterly category analysis.

Support with the planning and deployment of consumer-based portfolio tools that offer a competitive advantage, by developing key insights and complementing them with category marketing analysis.

Ensure consistent business expansion by using consumer, category and market information for category growth, brand penetration, and menu & product portfolio development.

Maintain good relationships with syndicated data partners, such as IRI and Nielsen for retail channel, as well as SupplyTrack for foodservice channel.

Able to build a story to develop well thought-out presentations for our key customer, that contain consumer and category insights.

Apply Stage Gate to lead innovative projects in the short-, mid- and long- term based on consumer needs. 2018 – 2019 • PILGRIM' S • Greeley, Colorado

Product Marketing Manager

Led the entire Pilgrim’s brand refresh, executed growth strategies, and collaborated with business unit’s managers along with internal and external creative teams to increase brand awareness, sales, and market shares. Successfully managed three national poultry

754-***-**** adjmt2@r.postjobfree.com Denver, Colorado linkedin.com/in/andrea-j-82433159 SUSAN ANDREA JIMENEZ HERRERA

brands: Pilgrim's, JustBARE, and Gold'n Plump. Leveraged Stage Gate to drive short-term product development and launch effectively and efficiently. Headed new product launches for JustBARE and Pilgrim's brands in cooperation with the project management teams. Led category analysis to understand distribution, supply, merchandising, and promotion of our products within fresh poultry, and within each of our key retailers (Publix, Sam’s, Walmart, Kroger, Safeway). Delivered a deeper understanding of the "why" for trends by administering and tracking the consumption and shipments of products. Headed a cross-functional team to develop and commercialize chicken products for retail and e-commerce channels (Amazon Fresh).

Collaborated with the business units, R&D, and sales departments to launch new products and drive short-term innovation and product development.

Supported with the preparation of sales stories, customer decks, briefs, and concept writing for existing and upcoming products.

Developed product trackers by utilizing internal sales data and syndicated data from IRI and/or Nielsen; in addition, utilized the latter to have deep understanding of the category and provide relevant information to our leaders as well as customers.

Assisted with the establishment of Pro-Forma P&L's and project timelines for +20 new product development or innovation initiatives. 2017 – 2018 • PILGRIM' S • Greeley, Colorado

Research & Development Technician

Managed set-up of pilot plant, and maintained kitchen cleanliness following health and safety protocols. Fostered a culture of safety best practices and standard operating procedures to ensure alignment with relevant measures. Monitored and controlled ingredient inventories of dry and perishable goods while order stocks to assure seamless operations. Supported in the development of several benchtop products, and participated in USDA supervised product runs.

Checked and received incoming products or ingredients daily.

Administered logistics for internal sensory testing and completed assigned tasks or functions on time.

Enforced R&D testing protocols for benchtop prototype development.

Assisted with cooking instruction and validation of testing needs regarding new products. 2016 – 2017 • PILGRIM' S • Live Oak, Florida

Production Accountant

Supervised general accounting operations as well as prepared and presented financial, income and balance, consolidated, and other accounting statements or reports with account information and trends. Conducted reconciliations and reviewed various accounting documents to identify errors, avoid discrepancies, and ensure accuracy and alignment with standard accounting procedures.

Analyzed, approved, classified, and recorded transactions per pertinent policies or procedures and acceptable accounting standards.

Provided expert advice and improvement recommendation on the accounting of reserves, assets, and expenditures.

Prepared journal entries to transfer, adjust, and correct computerized accounting records while updating transactions into the accounting system for future references.

2016 • PILGRIM' S • Live Oak, Florida

Zero Based Budget Coordinator

Devised and delivered effective tracking tools to keep key indicators under control. Received and leveraged daily, weekly, and monthly data to build trends and strategies that enabled the production plant to achieve desired budget outcomes. Facilitated plant operations team with the development of process control templates to efficiently control all processes’ expenses.

Generated and presented error-free reports or documents using Agristats and SAP. Executed root cause analysis and proposed corrective measures to resolve production plant’s issues.

Improved operational effectiveness and efficiencies by identifying improvement opportunities.

Developed budget tracking tools that were implemented in all the other production plant locations across the country. 2015 • EDO SOKO S. A.C. • Lima Province, Peru

Quality Control Assistant

Enhanced performance of new or existing employees and build capacity by delivering training and guidance. Assisted QA Manager with the execution of performance evaluations and assessments. Delivered orientations to familiarize new employees with company procedures. Coordinated laboratory samples and performed in-house micro laboratory tests as per required. SUSAN ANDREA JIMENEZ HERRERA CONTINUED

Performed swabbing for environmental monitoring and hand swabbing while reviewing and organizing operational paperwork on a daily basis.

Monitored and maintained high-quality production of all products in line with set standards while ensuring all employees comply with company procedures.

Communicated with leads to identify issues that affected the production or quality. Audited manufacturing lines for proper product weights, product assembly, and oven/freezer temperatures. Educational Background

MASTER OF BUSINESS ADM I NISTRATION, MARKETING • Louisiana State University – Shreveport MASTER OF SCIE NCE, AGRI C ULTURE • Washington State University – Global Campus BACHEL OR OF SCIEN CE, FOO D INDUSTRIAL MANAGEM ENT • Universidad Nacional Agraria La Molina – Lima, Peru SUSAN ANDREA JIMENEZ HERRERA CONTINUED

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