EDUCATION

LIM College New York, NY August ****

Bachelor of Business Administration in Fashion Merchandising WORK EXPERIENCE

Desi Mojo Foods Greenbrook, NJ May 2019 – November 2020 Co-Founder / General Manager

• Created a business plan for an Indian Vegetarian Take Out, Catering, and twice a week delivery service

• Business plan included store design, interior decoration, kitchen layout and appliances, and regulatory approvals and certifications

• Developed an online portal using Shopify for food delivery & evaluated different POS systems

• Formulated and managed ongoing social media & marketing campaigns which increased sales per pax by 209% compared to in-store sales

• Coordinated with agencies to provide 800 subsidized meals / donations for essential workers during the COVID-19 crisis Christian Dior Parfums New York, NY August 2018 – December 2018 Digital & E-Business Intern

• Distribution of all E-Retail Assets to US and Canada E-Retail partners for product pages

• Tracked all Digital & CRM launch plans and Side by Side Calendar

• Ensured Stock Levels for Dior.com, E-Retail, and CRM sampling & gift initiatives

• Provided weekly updates on competitors look like online, mobile, and social media with specific call outs to innovation Ermenegildo Zegna New York, NY May 2018 – June 2018 Temporary Market Week Assistant

• Merchandised and organized sample lines in the Showroom

• Assisted visual merchandisers with display preparation

• Coordinated with the wholesale team for Market preparations

• Helped with order write-ups and swatch book compilation

• Extensive administrative duties including filing, copying, scanning, and more Barneys New York New York, NY October 2016- April 2018 Digital Merchandising/Marketing Intern February 2018 – April 2018

• Created product picks that were featured in multiple digital marketing channels

• Compiled website categories that were emailed to customers regarding specific trends, events, or holidays

• Assisted the team with E-Commerce photo-shoots at the Long Island City Studio

• Merchandised and categorized products for online digital presence Marketing Intern New York, NY February 2017 – May 2017

• Assisted with the company Customer Relationship Management (CRM) database

• Conducted customer analysis to understand customer behavior

• Created competitive analysis and pitched a marketing initiative to drive traffic for leather goods and shoes

• Partnered with Advertising and Web Departments on marketing project Human Resources Intern New York, NY October 2016 – December 2016

• Assisted with scheduling interviews, checking references and maintaining communication record

• Learned process for posting jobs at career sites

• Assessed resumes submitted for open positions

• Reviewed new hire orientation materials and assemble new hire folders Elie Tahari New York, NY February 2016 – August 2017 E-Commerce & Merchandising Intern

• Planned and organized E-commerce photo-shoots for different seasonal collections

• Collaborated closely with PR, Marketing, and Sales on samples needed for E-Commerce

• Organized E-Commerce merchandise through Sellect program

• Assisted regional coordinators in identifying business growth opportunities at the E-Commerce level ADDITIONAL INFORMATION

Languages: Fluent in speaking Gujarati and Hindi

Computer: Expert knowledge in Microsoft Office (Word, Excel, PowerPoint), Adobe Illustrator, Photoshop, Web PDM, Shopify, & SquareSpace

Social Media Platforms: Experienced with Tiktok, Facebook, Instagram, Snapchat, Twitter, Pinterest Honors & Awards: Finalist- Accessories Council Competition and Scholarship 2017, Certificate of Appreciation- LIM College 2016 Vidhi Chowdhari 19 Kiser Lane, Bridgewater NJ 08807 908-***-**** adjmro@r.postjobfree.com

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