Marketing Sales Representative
Resume:
Passionate, Driven Global Marketing Executive who develops and executes integrated brand program
components to guide a company by inspiring brand building to develop innovative platforms. Establish brand foundation to accelerate global growth and expansion. Committed and Energetic Leader who drives strategic planning and development of integrated brand marketing through elite athletes’ platforms and programs. Conscientious Professional with the integrity to drive a successful business profit and expertise in managing multi-million-dollar budgets and delivering assets, plans, and programming with high ROI while remaining honest, trustworthy, and loyal. Passionate about developing high-performing, revenue-generating teams by leveraging personal strengths to transform “average performers” into high-potential leaders.
• Global Leadership • Marketing Development Strategy • Strategic Planning
• Relationship Management • Global Marketing Strategy • Brand Marketing
• Global Event Management • Social Media & Digital Marketing • Analytics & Trend Analysis
• Project Management • Coaching & Training Development • Profit & Loss Leadership Performance Highlights
• Brand Leadership – Spearheaded strategic planning and marketing for a successful iconic sports brand. Aligned brand objectives with external and internal stakeholders in the Jordan Leadership team, contributing to overall business growth from $900M to 3.5B.
• Marketing Athlete Strategic Planning – Incorporate Signature business planning for the Jordan signature athletes. Planning, management and execution across all functions of the brand global business and the signature athletes’ overall brands.
Michael Jordan Chris Paul Russell Westbrook Derek Jeter
• Global Strategic Planning – Masterminded Nike business plan for top international basketball assets by merging strategic global marketing plan with a 365 days vision. Drive athletes’ assets to align with brand model. Generate concepts to increase the power of the brand, leveraging strength of elite athletes and sports to drive business.
Dirk Nowitzki (Germany) Manu Ginobili (Argentina) Pau Gasol (Spain) Tony Parker (France)
• Concept Development – Created and orchestrated strategic planning, aligned goals across brands, maximized business position using execution – retail, digital, marketing, PR and activation for positive results to grow the business and acquire market share. Right Product Right Place Right Time Right Price
• Marketing Ventures & Corporate Partnerships – Managed and cultivated relationships for $120M+ of sports marketing contracts for sports partnerships and joint ventures. Marketing Ventures – Sports Organizations
National Basketball Association (NBA) National Football League (NFL) Major League Baseball (MLB) NASCAR USA Basketball USA Boxing Federation Track and Field Association Professional Golf Association (PGA) Women’s National Basketball Association (WNBA) Jordan Branding & Collaborative Partnerships
FEDEX State Farm Avon Tumi Gillette Gatorade Hanes Muzic Mountain Dew Dale Allen
adjlxu@r.postjobfree.com
LinkedIn.com/in/Dale-E-Allen
Global Marketing Executive
Dale Allen 503-***-**** Page 2
Professional Experience
NIKE, Inc.
Global Sports Marketing Director Jordan Brand, Beaverton, OR (2007–2019) Promoted to an upper-level executive role to direct global strategy, contracts, and revenue commitments for Jordan brand, one of Nike’s top performers, and consistently achieve peak annual revenue growth.
• Developed marketing business plans encompassing 4S: “strategy, seek, sign, and service” to selected roster of elite athletes and organization in their sport to support our global brand strategy.
• Aligned budget with strategic planning against athletes’ contracts to provide connection to all parts of sports and the business.
• Hired, developed, and managed core team of seven with direct oversight of $750K annual operational budget and $2.5M annual marketing budget.
• As Director Liaison for all signature athlete’s business (brand statement), built internal and external relationships to influence decisions intel with agents, athlete’s business manager, and league executives and respond proactively to industry and business needs.
• Conducted comprehensive analytics forecast and trend analysis to create business model for statement athletes’ (brand driver) to support all business and performance products with the sports industry.
• Set aggressive stretch global targets with a working budget planning strategy. Dissect business to identify all opportunities: internal organizational structure, talent, marketplace, B2C, and global product mix.
• Orchestrated 365 strategic planning, aligned goals across company, strengthened business position, acquired market share, and entered into key market integrated brand building program.
• Led and directed multimillion-dollar events for top brands in collaboration across all functions and global stakeholders to deliver unforgettable programs while strengthening brand recognition.
• Created strategy plan to manage all communications and conversations to execute a contract to completion. Negotiated $100M+ professional athletes’ contracts across 8 sports. Jordan Brand Classic Athlete Tours: Asia Europe Africa Business Summits: Mexico Bahamas France
Nike Pro Basketball Sports Marketing Manager, Dallas, TX (2003–2007) Promoted to manage Nike NBA Player Relationships with global premier basketball athletes, handling product, service, marketing, and contract fulfillment. Collaborated closely with Senior Director of Basketball Development to identify top talent and Elite Youth Basketball Manager to enhance effective scouting.
• Forecasted future stars, creating recruitment and negotiation strategies in partnership with Global Sports Marketing Team. Presented annual draft strategy to senior management.
• Developed business forecast plan to contract future stars, creating recruitment and negotiation strategies along with Global Sports Marketing negotiators.
• Aligned sports marketing budget against strategy and plan to show increased profit for overall business contracts flat. Athletes signing revenue spend averaged below 40% of competitive market value. Originated strategy to develop signature and statement athletes to ensure maximum brand recognition and exposure.
Organized strategy plan for the Southeast regional NBA teams with NBA team organizations supporting brand and athletes. Increased brand footwear coverage 35% annually. Strategy Seek Sign Service
Dale Allen 503-***-**** Page 3
Professional Experience
NIKE, Inc.
Apparel Strategic Account Sales Executive, Indianapolis, IN (1998–2003) Promoted to manage Nike Women’s apparel for the $11M Finish Line apparel business across retail stores. Grew annual revenue 25% and opened 11 new Women’s Concept Shop-in-Shop stores annually. Key Account Apparel Representative, Tampa, FL (1997–1998) Spring boarded from prior role to drive the Jumbo Sporting Goods Nike apparel business in Central and Southern Florida with annual revenue of $25M in apparel sales after positioning the Florida region to achieve
“Highest Growth Region of the Year” with personal sales as key to the growth. Apparel Representative, Miami, FL (1996–1998)
Promoted to manage Nike apparel business for $25M territory in Florida, Puerto Rico and Bahamas. Sales Representative, Kansas City, MO (1995–1996)
Presented Nike retail business products to USA military bases. Built assortment to promote a sales, marketing and strategic plan to grow overall business. Led Nike business totaling $10M across product categories. Awards & Achievements Profile
• Recipient, 2020 Hillsdale College Alumni Achievement Award, Hillsdale, MI
• First-ever Inductee, Hillsdale College Hall of Fame, Hillsdale, MI
• Member, Spirit Express Christian Basketball Team, Havana, Cuba
• Member, Athletes in Action European Basketball Tour – W. Germany, London, Austria, Poland, & Hungary
• Semi Professional Basketball Player, Caracas, Venezuela
• Member, Free Agent Camp, Boston Celtics
• Recipient, Achieved Nike Sales Account Executive of the Year.
• Member, USA Basketball Team Jones Cup International, Sarajevo, Bosnia
• 3 Time National Association of Intercollegiate Athletes, All American Basketball Player Education
Bachelor of Arts – Business Administration & Accounting Hillsdale College, Hillsdale, MI
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