VADIM ZALTSBERG

adjlwm@r.postjobfree.com • **** ADELINE ST • BERKELEY, CA 94703 •

203-***-****

Digital marketing expert who is continuously seeking to unify my experience of performance marketing with a passion for tech, art, and culture. Having worked in various sectors of the digital marketing industry has given me a diverse understanding of the entire marketing funnel. I am looking to contribute my experience with an organization that fits my core values and beliefs, as well as provides an opportunity for career and personal growth. PROFESSIONAL EXPERIENCE

StubHub San Francisco, CA

App Marketing Manager December 2017-March 2020

• Facilitated the transition of agency managed media buying, to fully autonomous in house digital marketing team, saving $2M annually in marketing spend.

• Managed an average annual spend of $12M across programmatic DSP (managed and self-serve), Ad Networks, Google Adwords, ASO, and Social Media, resulting in 1.6M net new installs and 120% annual revenue growth over two years.

• Identified KPIs and benchmarks based on CPM, CPI, LTV, and ROAS metrics to optimize the upper-funnel campaign strategy and help scale user acquisition campaign for the StubHub app.

• Drove retargeting strategy by working with creative. brand, social, and display teams to optimize campaigns at scale.

• Worked with analytics to test incrementality of ad campaigns to corroborate annual channel growth. Adways Interactive San Francisco, CA

Senior User Acquisition Manager April 2015-December 2017

• Developed direct relationships with top mobile app partners (Kabam!, Scopely, MachineZone, Glu, Disney, SGN, King, Pocket Gems, Pandora, Spotify, and Twitter), resulting in an increase in annual revenue by 110%.

• Drove engagement and acquisition of new app users in APAC territories.

• Strong focus on retention, LTV, CPI, ROAS, as well as strategic budget allocation and optimization.

• Worked closely with the in-house creative team to develop A/B tests, resulting in an increase in CTR. Opera Mediaworks San Francisco, CA

Affiliate Manager October 2013-March 2015

• Managed new and existing mobile publisher accounts to meet monthly revenue goal of $500,000.

• Retained an average $80,000 in daily revenue with over 30 mobile publishers by analyzing new and top CPA, CPI, CPL, and CPC campaigns based on market trends and partner needs.

• Developed new relationships with mobile publishers by following up on potential leads, sourcing new traffic mobile inventory, as well as attending networking events to gain market insights and connections. MobAff, LLC San Francisco, CA

Business Development Manager August 2010 – October 2013

• Developed and negotiated new advertiser contracts since the inception of company, resulting in the growth of mobile revenue by $10M.

• Maintained a minimum of $100,000 daily revenue in mobile traffic.

• Trained new sales and account representatives on mobile marketing with a strong emphasis on CPA, CPI, CPL, and CPC mobile marketing campaigns.

• Assisted in the acquisition by Matomy Media Group. EDUCATION

SOUTHERN CONNECTICUT STATE UNIVERSITY New Haven, CT Bachelor of Arts and Science (Business Management and Sociology) 2007 - 2011

• Sociology Club, Entrepreneurs Club, Jazz Club

SKILLS AND INTERESTS

• Experienced in Microsoft Office Suite, Tableau, Adobe Photoshop, Illustrator, Salesforce, Branch, TUNE, Kochava, AppsFlyer, Adjust, SQL, Looker.

• Fluent in Russian (native speaker)

• Strong appreciation and passion for playing and seeing live music.

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