MARY A. MCPHAIL

C: 631-***-**** • adjlu7@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Director of Marketing

Contour Mortgage Corporation February 2017 - Present

• Manage Marketing Department and manage/direct team of multi-discipline marketing professionals (graphic designers, web developers, social media, videographer, and photographer)

• Develop marketing strategies for B2C and B2B and implement go-to market/relationship plans

• Created a refreshed company brand and developed marketing campaigns (SEO, PPC, social media channels) to maintain and enhance company image and reputation

• Create content, narrative for all marketing collateral

• Devised customer service protocol and handled all customer service issues including complaints, customer surveys, etc.

• Work closely with web developers to augment existing website which resulted in an over 50% increase in lead conversion

• Interview and gather sales leads to give to sales representatives to close

• Work closely with compliance to ensure RESPA and Regulation Z marketing guidelines are adhered to

• Onboard new employees and create policies and procedures

• Conduct on site sales and marketing meetings in and out of NY State to bridge relationships and continue business

• Procured affinity business relationships which resulted in increased sales and broader brand recognition G Assistant Vice President & Marketing Director

Mid Island Mortgage Corporation March 2014 - January 2017

• Developed new website which increased sales leads and record volume

• Created a standardized and consistent look and brand

• Developed retail and wholesale marketing product marketing materials

• Collaborated with senior management and legal counsel to create a wholesale account executive contract

• Met with business partners and increased sales and loan officer relationships Marketing Manager

Vanguard Funding LLC September 2013 – February 2014

• Responsible for all marketing functions including the creation of marketing brochures, presentations, co-branded material, product training and announcements, brand awareness, retention, and loyalty programs, etc.

• Formulate, direct, and coordinate marketing activates that support the sales team and work directly with them to ensure proper presentation of materials and follow up methods to increase their conversion rates

• Coordinate public relations activities to spur public awareness of the company and its products by press releases, local media outlets, and philanthropic type initiatives

• Identify business referral opportunities and efficiencies that will lead to an enhanced productivity, develop relationships, and produce desired results to accelerate the growth/maturation of the business model

• Assisted with the development and introduction of a comprehensive business development platform for all sales personnel to use for increased business – includes business marketing collateral, social media, and digital media components for added value

• Conducted in-person meetings with business partners as well as guiding the sales force on how to build relationships and make professional and effective company presentations

• Systemize customer service issues as they arise with proper documentation and resolution

• Managed team of three people to handle business development, continuing education training, and customer service functions MARY A. MCPHAIL

176 Pennsylvania Avenue, Medford, NY 11763 • C: 631-***-**** • adjlu7@r.postjobfree.com PROFESSIONAL EXPERIENCE (continued)

Marketing Director

Gold Coast Bank (Temporary Assignment) June 2011 – April 2013 During this period with Gold Coast Bank, I also held remote marketing positions for restaurants, holistic care companies, etc.

• Temporary assignment appointed by CEO to revamp current marketing collateral according to the new vision statement of the bank

• Facilitated public relations events and press coverage of bank in major publications to bring attention to new lending products and the brand of the bank

• Created various marketing brochures, website recommendations, updated sales material, press releases

• Coordinated in-bank business seminars for business professionals on Long Island

• Revitalized the Bank’s “Ambassador” referral program to bring in a booked $10.5 million in loans and $1 million in depository products Chief Marketing Officer

Ideal Mortgage Bankers, Ltd. d/b/a Lend America, Melville, New York 2005 – 2011 Directed marketing campaigns including television production, radio, direct response, and branding, as well as internal sales incentives to enhance overall sales which resulted in record closings for the company.

• Promoted to manage a $10 million marketing budget

• Led a staff of 3, including account coordinator and front desk receptionists which improved the customer service functions of the company which resulted in a B+ customer satisfaction rating with the Better Business Bureau and the future formation of the Client Services Department

• Coordinated and assisted in the development of long and short form television commercials, including the mortgage news series

“Mortgage Loan Network”. Aided in script writing, creative, art direction, and final film editing

• Prepared all sales meeting visual presentations including off-site seminars

• Designed, implemented, and facilitated annual marketing plan including collateral, website development, internet lead aggregation, direct mail, traditional advertising, and lead generation which resulted in a $2 million growth inside of two years

• Responsible for office management duties for over 600 employees within a 75k sq. ft. facility

• Reactivated inactive accounts for Lend America for refinancing Education

1988-1991 - Nassau Community College, Garden City, New York, SUNY Old Westbury, Brookville, New York (Cornell University Business Courses)

Computer Skills

Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Publisher), Adobe InDesign/PhotoShop Social Media (Face Book, Instagram, Pinterest, Twitter, LinkedIn) – digital media components such as ads, boosting, etc. Total Expert CRM, HubSpot blog/website builder References available upon request.

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