Social Media Marketing
Resume:
E d u c a t i o n
BBA, Information Systems
University of Georgia
Work E x p e r i e n c e
selXion
Talent Acquisition Leader / 2010-present
• Consults with clients providing employer branding, candidate pipelining, RPO, sourcing, and full lifecycle recruiting services, followed with knowledge transfer/training in recruiting techniques, sourcing, and interviewing skills to maintain on- going, high-quality candidate flow and successful hiring metrics.
• Provides talent attraction consulting services to increase visibility, create buzz, network, and enhance opportunities for the client's selection by job candidates, by providing market research, business analysis, competitive analysis, SEO, and employer branding.
• Stood up several successful talent sourcing and recruiting CoE to include staffing, training, adding tools, optimizing systems, and ATS administration.
• Served in temporary manager or individual contributor roles on many contract recruiting or sourcing projects working with executive, IT, cloud, data science, operations, marketing, martech, product management, healthcare, and sales roles.
• Creation of project implementation blueprints / roadmaps, RFP responses, white papers, blog/social media marketing campaigns.
Clients include: Global 500 food service provider, Fortune 500 luxury retailer, Big 4 and Tier 2 consulting firms, Fortune 50 healthcare payer network, hospital / healthcare provider networks, Fortune 50 manufacturer, placement agencies (contract and permanent), and high-tech companies.
The Magellan Group
Manager, Research & Marketing / 2004-2017
• Market research, market/site analysis, site selection, pro forma analysis, and marketing in the retail commercial real estate marketplace.
C e r t i f i c a t i o n s
• CIR - Certified Internet Recruiter
• ACIR - Advanced Certified
Internet Recruiter
• CSSR - Certified Social Sourcing
Recruiter
• CSMR - Certified Social Media
Recruiter
• CDR - Certified Diversity
Recruiter
• CMVR - Certified Military
Veteran Recruiter
• PRC - Professional Recruiter
Certification
• LinkedIn Recruiter
• SourceCon Academy
C o n t a c t
Atlanta, GA
adjltv@r.postjobfree.com
linkedin.com/in/brendassherwood
adjltv@r.postjobfree.com
Brenda Sherwood
Work E x p e r i e n c e ( C o n t i n u e d )
Magellan Consulting
Founder – Head of Talent Acquisition & Consulting / 1995-2003
• Recruited, engaged, and managed ERP consultants contracted to other consulting firms and Big 4 projects, who accomplished the successful, on-time, within-budget completion of ERP implementations.
• Consulted with contract IT staffing firms in launching and/or staffing profitable ERP contract consulting divisions with bill rates averaging over $30,000,000 per year through placements of Magellan Consulting staff.
• Widely recognized as the national industry leader in placement of ERP consultants by creating, managing, and marketing several technology-based "go to" venues for recruiting and marketing consultant resources in a highly competitive vertical market.
• Engagement on an SAP HR implementation providing training evaluation, training development, vendor management, and project management.
Attachmate - formerly DCA (Digital Communication Associates) Director of Professional Services & Training / 1990 -1995
• Successfully implemented a department that developed and provided technical training on DCA products and underlying technology to DCA employees and customers.
• Launched and oversaw the development and delivery of new-hire technology orientation courses and online field product sales training, which dramatically decreased on-boarding and new product/new release training time requirements and costs.
• Created and branded DiscoverDCA, a marketing program for DCA's consulting division, ISHV programs, third party relationships, and training offerings, which resulted in increased sales revenues, successful customer implementation rates, and raised customer satisfaction levels.
• Designed and implemented programs designed to position DiscoverDCA as a part of an overall systems solution approach and competitive differentiator while leading a team of 12 employees responsible for marketing, course development, multimedia development, technical instruction, and sales training, along with managing a Product Manager responsible for all developer platforms, toolkits, and APIs.
Brenda Sherwood
E x p e r t i s e
• Business Development
• Partnership Development
• Social media marketing
• Project management
• Marketing automation
• Management / leadership
• Corporate branding
• Employer branding
• Talent acquisition
• Talent sourcing
• Recruiter / Sourcer training
• Training Development
• Implementation blueprints
• White papers
• Research
• ATS admin/optimization
• Marketing Automation
• Geo-fencing / Geotargeting
• Excel / Office (expert)
• Salesforce
• PeopleSoft
• Taleo
• SuccessFactors
• Workday
• Avature
O r g a n i z a t i o n s
• Association of Talent
Acquisition Professionals
• Technology Association of
Georgia (TAG)
• SourceCon
• Women in Technology
V o l u n t e e r
• Children’s Miracle Network
• Children’s Healthcare of
Atlanta
• Habitat for Humanity
• Girls Who Code
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