DANIELA FAZOLI, CMP

Sales Leader & Strategic Partnership Professional

Silver Spring, MD 301-***-**** adjlnv@r.postjobfree.com linkedin.com/in/daniela-fazoli-cmp

As a committed and action-oriented leader with 15+ years of luxury hotel experience in B2B and B2C sales, account & project management, I am seeking to lend my skills and experience in new ventures, including different business sectors.

So far, my career reflects strong business acumen and the consistent exceeding of sales goals. I am known as an expert negotiator and contract manager who approaches every opportunity with a long-term-partnership mentality and genuine care. I am comfortable dealing with multiple complex projects and teams simultaneously, as well as communicating directly with C-Suite level executives and decision-makers and have been recognized for driving revenue and profit margin by strategically targeting accounts and delivering client-focused solutions.

As a leader, I possess long-term vision, am an articulate communicator, mentor, and problem-solver with strong attention to detail. I thrive in challenging, fast-paced environments and continuously drive improvement in business strategy. A thoughtful leader who coaches teams with passion for employee development, I am also a life-long learner who is well connected, engaged in the industry and who frequently speaks at industry events. Independent, curious, diplomatic, and adaptable.

PROFESSIONAL EXCELLENCE IN THE FOLLOWING AREAS

Account Development & Management

Contract Management

International and Intercultural Experience

Leadership

Problem Solving & Time Management

Project Management

Public Speaking & Presenting

Research & Report Analyses

Strategic Sales and Revenue Management

Written & Verbal Communication

PROFESSIONAL EXPERIENCE

HOTEL SALES MANAGER June 2016 – August 2020

MGM National Harbor National Harbor, MD

MGM National Harbor opened in December 2016, part of MGM Resorts International luxury portfolio. Reporting to the Executive Director of Sales.

Highest Revenue per Occupied Room (REVPOR) No. 1 in Company FY 2019

Pre-opening team: adapted sales agreements, negotiated $700K+ in room revenue in one multi-year agreement

Lead sales efforts and build relationships in all markets across 4 territories, annually exceeding sales goal up to 111%

Negotiated complex contracts and addenda averaging $500K per deal, upsell 90% of contracts

Attended 24+ client exposure events per year, collaborated with sister properties and 6+ members of global sales team to share business intelligence, strategies, and opportunities

Developed marketing materials and sales presentations and present to 300+ clients annually, traveling once per month

Spearheaded 2 regional sales trips comprised of 2 road shows and 12 events (4 resorts & 6 global sales involved)

Collaborated with Human Resources to implement Toastmasters, active MGM volunteer and member of MGM Women in Leadership Employee Networking Group

SENIOR SALES MANAGER – CATERING January 2015 – May 2016

The Willard InterContinental – InterContinental Hotels Group (IHG®) Washington, DC

The Willard InterContinental is the most iconic luxury property in Washington, DC. With over 120 years of history, it caters to the most distinguished guests worldwide. Since its opening, the Willard has hosted heads of State, diplomats, members of Congress and other dignitaries. It has always been a symbol for excellence in hospitality.

Improved social catering market profitability by increasing per person revenue by 47%, while reducing annual events by 30%

Increased luxury ethnic wedding market by providing transparent information and genuine client care

Created series of 4 historic luxury wedding packages valued up to $500 per person, focused on historic weddings

Assisted non-profit clients in planning galas, fund-raising events and conferences attended by distinguished guests

COMMUNITY AMBASSADOR November 2010 – October 2014

InterNations São Paulo, Brazil

Expat organization based in Munich, with over 300 communities world-wide, catering to expat professional and business communities in over 200 countries

Managed all business administration, local community strategy and event budgets for largest Latin American community, reporting into Munich-based leadership

Developed marketing KPIs, created and implemented value-added loyalty program and restructured membership benefits increasing member experience and retention, increasing membership 100% to 16K members over 4 years

Hosted monthly events attended by 400+, and acted as community resource and trusted consultant to newly relocated expat members, providing local resources and networking opportunities during transition into new lives in São Paulo

OWNER & EXECUTIVE DIRECTOR September 2009 – October 2014

D Events Company São Paulo, Brazil

I started D Events Company to help primarily international clients with their local needs in Brazil/South America. For almost five years, I worked with embassies, local and foreign companies alike in sourcing and planning events, trade show booths, and other projects.

Owned event planning company with $900K annual revenue, managed all small business elements, targeted international clients due to local expertise and strong industry relationships

Executed events to provide highest level of client satisfaction, securing repeat business which contributed to 10% increase in sales and 18% increase in profitability YOY

Provided cost-effective venue options saving clients an average of 12% in planning costs, resulting in a closing ratio of 70%

Developed standard operating procedures for company, developed financial planning reporting processes and worked closely with local and federal government to ensure compliance

Hired, trained, and supervised up to 10 coordinators per event, concurrently managed event teams in 5 regions of South America

SALES MANAGER – LOCAL CATERING March 2008 – September 2009

Gaylord Entertainment Company Washington, DC

Gaylord National was the anchor convention resort that launched National Harbor as a new waterfront destination, located just 9 miles south of Washington, DC.

Part of Pre-opening team, helped lead local sales efforts and event execution for 2K room 470K square foot convention resort, conducted site visits and negotiated contracts averaging $100K+

Sold $1.3M in B2B and B2C event sales, achieving annual sales goal in the first 7 months of operation, maximizing profitability by up-selling

Executed all 2009 Presidential Inaugural events and galas worth $2M+ in resort revenue, managed flawless event coordination

Participated in the development and implementation of department goals, trained 4 catering sales and service team members

SENIOR SALES MANAGER – CATERING March 2005 – March 2008

Omni Hotels & Resorts Washington, DC

Historic, luxury convention hotel located in the Woodley Park neighborhood, Washington, DC. Since 1930, Omni Shoreham has been considered an urban retreat by locals and travelers alike and has hosted most of the Inaugural Balls in Washington, DC.

Highest Revenue Over Goal No. 1 in Company FY 2005 & 2006

Catering Sales Executive of the Year FY 2006

Catering Manager of the Year Spotlight Magazine Annual Awards Nomination FY 2006

Manager of the Quarter Q4 2006

Awarded 6+ sales awards including sales executive of the year, president’s circle, and highest revenue over goal at 170%

Maximized revenue stream closing $2M in multi-year contracts, assisted with budgeting and forecasting

Developed the ethnic event market, resulting in more than 30% increase in social events revenue year-over-year

Expanded brand awareness by collaborating with known media outlets including Engaged Magazine and The Knot

EARLY CAREER EXPERIENCE

SALES MANAGER – CATERING, Wyndham Hotels & Resorts, May 2002 – February 2005

CONVENTION SERVICES MANAGER, Hilton, July 2001 – March 2002

LANGUAGES

PORTUGUESE – native

SPANISH – fluent level speaking & reading, intermediate level writing

EDUCATION

MASTERS OF SICENCE IN BUSINESS ANALYTICS

Grand Canyon University - On-going

BACHELOR OF SCIENCE, Cum Laude, Statler Foundation Scholar, Hotel Management Canisius College - 2001 - Buffalo, NY

ASSOCIATE OF SCIENCE, Suma Cum Laude – Hotel Technology & Culinary Arts SUNY Sullivan County Community College – 1999 - Lock Sheldrake, NY

CERTIFICATIONS, CONTINUING EDUCATION & PROFESSIONAL DEVELOPMENT

R BASICS – Online Course – Harvard University – July to September 2020

STRUCTURING SUCCESSFUL BUSINESS DEALS – Online Course - Cornell University – May 2020

HOSPITALITY MANAGER: LEADERSHIP CERTIFICATION – AHLEI – May 2020

CVENT SUPPLIER NETWORK CERTIFICATE OF EXCELLENCE – CVent – June 2020

Speaker at MPI VA Chapter Annual Conference - 2019

Speaker at CMP Conclave - 2018

CERTIFIED MEETING PROFESSIONAL (CMP) – Events Industry Council (EIC) – since 2011

EUROPEAN HOSPITALITY & WINE CERTIFICATION– Centre International de Glion, Switzerland - 2000

Contact this candidate