Marketing and Public Relations Professional

FASHION & BEAUTY EDITOR AND MARKETING COORDINATOR

Flique Editorial May 2020 - Present

- Managed Fashion & Beauty team to ensure on-time deliverables and facilitated editorial partnerships with fashion & beauty brands

- Generated website visits and revenue through SEO and social media outreach

- Coordinated Marketing and Social Media efforts to grow Flique's reach

- Resident Podcast Host and Editor

MARKETING MANAGER

Formé July 2019 - October 2020

- Lead content creation process for all social and online campaigns

- Coordinated influencer relations, projects & promotions

- Designed, implemented, and supervised summer internship program

- Managed all social media including Facebook, Instagram, Pinterest & Twitter

- Intern turned full-time employee

KATRINA FROELICH

C O N T A C T

Email:

adjktg@r.postjobfree.com

Phone:

415-***-****

Address:

3972 Jackdaw St. Unit 105

San Diego, CA

92103

E D U C A T I O N

University of California, Los

Angeles '19

B.S. in Psychology

Minor in Art History

R E L E V A N T E X P E R I E N C E

L E A D E R S H I P A N D

A C T I V I T I E S

Panelist: WWD Digital Forum -

Gen Z and Consumerism

Kappa Kappa Gamma Fraternity

For Women - Chapter Member

and Public Relations Chair

Bruin Women In Business -

Marketing and Media: Retail +

Social Committee Head

UCLA Surf Club - Board Member

S K I L L S A N D

I N T E R E S T S

Market Research

Influencer Relations

Editorial/Media Relations

Digital Media

Public Speaking

Social Media

Podcast Editing

Email Marketing

Contermporary Art

Surfing

Scuba Diving

Skiing

Travel

MARKETING AND PUBLIC RELATIONS SPECIALIST

Lively Root October 2020 - December 2020

- Worked independently to generate earned media mentions in Buzzfeed, Bustle, Reader's Digest, CNN.com and more

- Coordinated email marketing campaigns, including copy, scheduling, management, quality assurance, and delivery

- Created, proofread, and edited copy for various marketing channels, ensuring consistent voice

- Managed social media accounts on Instagram, Facebook & Pinterest SOCIAL MEDIA SUMMER 2018 INTERN

GUESS?, Inc. June 2018 - August 2018

-Optimized social media accounts (Instagram, Facebook, Pinterest) for one-click sales

-Regularly presented proposals to Vice President of Marketing on new social media strategies

-Curated influencer content for reposting

-Assisted in influencer trips (#DestinationGUESS and #GUESSIsland) FASHION EDITOR

Tough To Tame September 2018 - September 2020

- Managed Fashion Department for magazine

- Coordinated photoshoots and partnerships with top fashion brands including Cynthia Rowley, Spell & The Gypsy Collective, and L*Space by Monica Wise

- Assigned and edited articles weekly

PUBLIC RELATIONS INTERN

Vivienne Westwood. February 2018 - June 2018

- Coordinated with event sponsors, influencers, and media guests

- Fostered lasting relationships with influencers and editorial connections

- Determined social media requirements for each partnership

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