Ming Shao (Claire), Ke

adjkqh@r.postjobfree.com j 217-***-**** j https://mingshaoke.weebly.com/

EDUCATION

University of Illinois Urbana-Champaign Champaign, IL Master of Science in Advertising August 2019 { May 2021 GPA: 3.9/4.0

Relevant coursework: Quantitative Research Method, Communication Data Analytics,Programming for Data Science, Social Media Analytics, Qualitative Research Method National ChengChi University Taipei, Taiwan

Bachelor of Science in Digital Content and Technology September 2016 { June 2019 GPA: 4.07/4.30

Relevant coursework: Information Gathering and Application, Introduction to Computer Programming, Design Thinking, Introduction to Image Analysis, Introduction to Digital Contents and Technologies, Multimedia Network National ChengChi University Taipei, Taiwan

Bachelor of Art in Advertising September 2015 { June 2019 GPA: 4.07/4.30 (Dean’s List: Fall 2015, Spring 2017) Relevant coursework: Digital Marketing and Creative Technology, Advertising Strategy and Planning, Consumer Behavior, Public Relations Strategy and Planning, Digital Publishing, Integrated Marketing Communication WORK EXPERIENCE

Business Intelligence Group Champaign, IL

Project Manager January 2021 { Present

• Leads a team of consultants to provide a business strategy for the client.

• Develops a market plan using insights generated by primary and secondary data research. Business Intelligence Group Champaign, IL

Consultant August 2020 { January 2021

• Provided strategy consulting for a Fortune 50 company.

• Conducted primary and secondary data research of advertisement fraud.

• Assisted the client establish its business model with regards to market progressing and landscaping. Dentsu Aegis Network Taipei, Taiwan

Digital Marketing Intern September 2018 { January 2019

• Assisted the team to diagnose the banking industry and provided market research involving Industry Landscape.

• Collected the chain catering’s social media data from di erent countries and developed social media strategy.

• Worked with SEO to create keyword mapping.

• Contributed to analyze the cases of user experience and user interface and present to the team biweekly. ACTIVITIES

College of Communication Ambassador of NCCU February 2016 { June 2017 Representative

• Worked with an enthusiastic, and well-prepared team to actively present the College of Communication in 1highly visible public relation role.

The Student Association of NCCU September 2016 { January 2017 Minister of Campus Activities Department

• Interviewed over 60 freshmen for hiring; guided 18 members to plan and conduct campus activities.

• Carried out two campus campaigns, each over a thousands of participants; coordinated with 80 other 1 department student presidents and oversaw departments showcases.

SKILLS

Tools: R, Python, SPSS, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom

Certi cations: Google Analytics Individual Quali cation, Google Ads Measurement Certi cation Industry Knowledge: Digital Marketing Strategy, Social Media Analytics, SEO, Touchpoint Analysis, Consumer Journey, Social Media Marketing, Integrated Marketing Communication

Contact this candidate