****-*******

ESTÉE LAUDER COMPANIES

Streamline departmental administrative duties,

including budget maintenance and calendar up-

keep.

Develop and enforce social media selling strategies Supported the Global Online and North America

Marketing team with the development of a

successful virtual consultation program generating over $150,000 in sales to date

Provided branded educational resources and

coordinated online retailer event execution across North America generating over $300,000 in sales to date

Incorporate design skills in training materials and assets to enhance internal branded education

Prep and facilitate internal artist education training Manage artist gratis program based on brand

focuses & priorities

Formulate clienteling scripts and prompts relevant to recent launches for artists to leverage

Coordinator, Bobbi Brown North America Education & Artistry

LEXI SEGAL

REFERENCES

CHERYL WATANABE

INTERNATIONAL COSMETICS & PERFUMES, INC.

Director, Training & Education

201-***-****

adjkhv@r.postjobfree.com

2018

SKAI BLUE MEDIA

Generated social media content across various

platforms

Researched current brands and relevant

competitors to create a branding strategy

Public Relations/Communications Intern

Adobe Photoshop, Illustrator, Indesign

Microsoft Office

Procreate

Instagram, Twitter, Facebook, Pinterest, WordPress, SquareSpace, YouTube

SOFTWARE

SOCIAL MEDIA

2019

SHISEIDO AMERICAS

Streamlined departmental administrative duties

including budget maintenance and organizing

itineraries for VIP clients

Collected and filed key international press

coverage in order to track growth and brand

exposure

Assisted with all global press releases, media alerts, and other relevant correspondence

Collaborated with the Global Creative team to

design mailers used for influencer outreach

Analyzed up-to-date beauty trends in order to

strategically plan our influencer programs

Prepared presentation materials and visuals

Temp, Shiseido Makeup Global Integrated

Communications

2014 - 2018

WEST CHESTER UNIVERSITY

Bachelor of Science (B.S.), Communication Studies

CARLY LOUDENBURG

ESTEE LAUDER COMPANIES

Bobbi Brown Education Executive

346-***-****

adjkhv@r.postjobfree.com

An ambitious, enthusiastic, solution-oriented professional with 2+ years of experience in cosmetic brand education. Seeking a role in brand cultivation and execution. She/Her • 215-***-**** • adjkhv@r.postjobfree.com

SKILLS

EDUCATION

SUMMARY EXPERIENCE

www.linkedin.com/in/lexi-segal96/

@lexi_segal

Contact this candidate