BRIAN E. MCNEILLY

**** ******** ****** ***** ******, Illinois 60305 312-***-****

adjkh9@r.postjobfree.com www.linkedin.com/in/brianmcneilly

SUMMARY

A highly accomplished and driven sales and business development executive with extensive experience in strategic planning, digital sales, change management, revenue growth, presentation development, account oversight, budgeting, client/executive relations, and team leadership. Leverages analysis and forward-thinking skills to create long-term business growth strategies, coach sales teams to meet and exceed targets, and negotiate with vendors/clients to expand sales. A results-oriented, dedicated, consistent producer who manages go-to-market strategies to deliver significant revenue, establishes sales programs to penetrate new markets, and oversees expenses to ensure cost efficiency and produce savings. Thrives in a fast-paced, deadline-oriented environment working with multiple internal stakeholders to meet and exceed customer expectations and department revenue targets.

EXPERIENCE

PIRRELLO DIGTIAL IMAGING, Chicago, Illinois

Vice President of Sales and Marketing, Sept 2020- Present

Develop and execute agency sales and marketing strategies to grow market awareness and top-line revenue growth. Cultivate new revenue streams and grow existing e-commerce partnerships. Broaden our customer service approach and a well-defined project management system. Develop new SLAs to best serve new and existing customers. Grow the agencies CGI and Augmented Reality business.

Exceeded new business goals by 30% within first 6 weeks of employment

Developed 4 SLAs to best serve both the customer and our agency that has resulted in $100,000 of incremental business

Designed new business sales strategies that have increased client sales calls by 50% with first 6 weeks of employment

CHICAGO TRIBUNE MEDIA GROUP, Chicago, Illinois

Executive Director, Digital and Media Sales, 2018-2020

Managed organizational sales structure and revenue performance across company product portfolio, including owned and operated digital, programmatic, native and branded content, static and digital out-of-home, and print products. Directed several business units, including Regional Sales team, Real Estate, Automotive, Business Acquisition Team (inside sales), and Content team. Supervised seven sales managers directly and oversaw the development of 40 sales representatives.

Coordinated largest Sales Team and Digital revenue across all seven Tribune Publishing markets.

Reduced costs 11% in 2019 by identifying efficiencies in workflow.

Achieved 105% of goal for Q1 2020, delivering the strongest performance throughout all Media Sales teams.

Managing Director, Core Revenue, 2016-2018

Drove go-to-market strategies and margin for over $215,000,000 in advertising revenue. Managed team of ten, including business development print and digital sellers, content editors, and graphic artists. Developed rate strategies for core print and digital products, sponsorships, out-of-home portfolio, special sections, and magazine offerings. Coordinated budgets for multiple categories of business and EBITA.

Created email and insert-bundled sales program, generating over $900,000 in incremental digital revenue over eight months.

Established digital audience-focused, categorical approach that produced 40% growth in digital display.

Division Manager, Major Accounts, 2014-2016

Coordinated team of ten digital and print sellers, including eight major account managers, inside sales representative, account executive, and one sales planner. Grew business to over $75,000,000 in total annual billing. Managed retail division’s categories, including grocery, home furnishing, home improvement, and automotive. Met and exceeded print and digital goals in seven of eight quarters.

Grew division’s digital revenue by over $900,000 (+38%) in 2014 YoY, including increasing mobile ad sales over 65% and social campaign revenues over 1,000%.

Sold first ever $1,000,000 native content deal, as well as resold second year with 35% increase in commitment.

Closed over $2,000,000 in new business.

Directed division’s expense budget, saving average of 8% each year.

Sales Manager, Local Major

Accounts, 2012-2014

Supervised team of six outside digital and print sellers, including overseeing $30,000,000 in total revenue. Led and executed departmental reorganization, as well as navigated turbulent business conditions and product changes by driving improvements in go-to-market strategy.

Increased digital revenue by $500,000 (40%) in 2013.

Finished 2014 with $3,100,000 (4%) increase in total revenue.

National Account Manager, 2009-2012

Managed company’s largest and most demanding accounts. Developed customized cross-channel marketing plans, including TV and radio (WGN), ROP, FSI, events, OOH, and company suite of digital/mobile products, and services. Delivered through strong presentation skills and clear communication. Worked with Marketing and Research Departments to develop solution-oriented programs to meet client key performance indicators.

Led and grew digital/print territory of over $27,000,000 by increasing market share and selling entire digital and print portfolios.

Grew 2011 digital revenue by 275% ($195,000) by increasing number of active accounts 250%.

ADDITIONAL EXPERIENCE

Major Account Manager, 2006-2009. Managed over $15,000,000 of print and digital revenue. Sold company’s entire product portfolio across broad range of retail categories, including grocery, home furnishing, and home improvement. Met all four quarterly goals in 2008, finishing 103.5 496K (+102.5 308K year-over-year).

LOS ANGELES TIMES, Los Angeles, California, National Account Executive, 2004-2006. Managed and grew over $5,000,000 of revenue and 50 accounts. Oversaw national and regional travel industry accounts, including all major hotels and resorts, casinos, chamber of commerce, tourism agencies, and visitors’ bureaus.

Regional Account Executive, 2002-2004. Increased sales within designated territory through prospecting, cold calling, and relationship development. Generated over $1,150,000 in new business during two-year span. Reached 114% to-goal during 2002. Achieved 143% of goal for 2003.

JMPR PUBLIC RELATIONS, Woodland Hills, California, Senior Account Executive, 2001-2002. Managed strategic planning, tradeshows, event planning and execution, collateral materials, and budget management for clients, including Bentley and Rolls Royce Motor Cars, Automobili Lamborghini, and Indian Motorcycles. Developed strong vertical and mainstream media relationships. Generated over $3,000,000 worth of media coverage for relaunch of Indian Motorcycle in 2002. Supervised account staff of three, including daily activities and professional growth.

MULLEN ADVERTISING, Wenham, Massachusetts, Senior Account Executive/Account Executive/Assistant Account Executive, 1998-2001. Executed and assisted in development of public relations campaigns for national consumer brands, including Swiss Army/Victorinox, Stanley Tools, and Salomon Skis/Snowboards North America, totaling over $10,000,000 in media coverage. Coordinated multiple mobile marketing tours simultaneously. Oversaw product launches, trade shows, press conferences, athlete appearances, and media events. Secured coverage in national and regional broadcast and print outlets by developing strong personal relationships with editors and writers from consumer-oriented and trade publications.

EDUCATION

SALEM STATE UNIVERSITY, Salem, Massachusetts

B.S., Communications, Minor: Psychology, 1999

AFFILIATION

Better Business Bureau of Chicagoland Board of Directors, 2020

AWARDS

Chicago Tribune Publisher Award, Digital Growth, 2016

Chicago Tribune Publisher Award, Suburban Integration, 2015

Chicago Tribune Media Group Leadership Transformation Award, 2014

Chicago Tribune Publisher Award, Portfolio Expansion, 2013

Q1 Leadership Award, 2012

Eight Quarterly Sales Awards, Chicago Tribune, 2006-2009

Campbell Award (Highest Sales Honor at Tribune Publishing), Chicago Tribune, 2008

Advertising Department Achievement Award, Chicago Tribune, 2007

Three Quarterly Sales Awards, Los Angeles Times, 2002-2006

“Highest-Percentage-Over-Goal” Award, Los Angeles Times, 2003

Q2 Sales Award, Los Angeles Times, 2003

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