RINJAL ZAVERI

Profile Summary

Freelance Writer and Content Specialist for content agencies, digital media, IT companies, SEO & publications in India. A new-age, innovative, perceptive and experienced writer, always trying to break the mold and adapt to changing thought and insight.

Freelance Marketing & PR Maven/Expert – PR campaigns, promotional activities, Corporate Image Enhancement, Brand Management, Brand Promotion, Brand Development, Social Media Marketing, Branded Content & Brand Associations.

Over 11 yrs of rich experience in Content, Marketing, PR & Communication.

Relevant Experience:

A seasoned and versatile professional with rich experience in Content, Marketing, PR & Communication. Also have experience in working in the following areas:

Brand Associations

Social Media Marketing/Online Marketing

Event Associations

Corporate Image Enhancement

Brand -Building, Positioning and Promotion

Brand Identity

Content Management

Celebrity Management

Work Experience

Freelance Writer, Content Specialist, Marketing & PR Maven

May 2014 - Till date

+Freelance Writer and Content Specialist for content agencies, marketing agencies, online media publishing, digital media, IT companies, SEO & publications.

+ Freelance Marketing & PR Professional – PR campaigns, promotional activities, Corporate Image Enhancement, Brand Management, Brand Promotion, Brand Development, Social Media Marketing, Branded Content & Brand Associations.

+Over 11 years experience in Content, Marketing, PR & Communication.

+ In PR & Marketing, have worked with some popular names such as Pune Fashion Week (PFW), BOXMYTV - Smart TV Platform, TimeOut Pune Magazine, Citadel Pune Magazine (Magna Publications), Pallazzio - Danabhai Arcade Pvt. Ltd., Spice Jewels, Ecole Solitaire – India’s First Residential Finishing School & International Corporate Training Consultancy and Minocher Patel- Internationally Acclaimed and India’s Leading Motivational Speaker, Corporate Trainer, Success and Image Coach.

+Working for Pepper Content - India's Largest Content Marketplace. A content creation platform across text, graphic and video, A Global Content Marketplace. Clients/brands include Kidadl (London-based company-a platform for family fun and learning. Parent-tested resources for at-home fun and learning for kids.) Amura Marketing Technologies-Leading Digital Growth Marketing Company, HomeLane, Yahoo India, Sporto.in, House of Candy. Provided content for genres such as Lifestyle, E-commerce, Food and Nutrition, Fashion & Apparel, Parenting, Babycare and Elderly Care.

+ Currently working for leading brands/clients such as Hindustan Times, BookmyShow, RedBus, Career Guide, Shiksha.com, Assetmonk, etc.

+Contributed/written articles for leading publications such as The Times of India, Bombay Times, Pune Times, Magna Publications and Paprika Media.

+Have written extensively for key areas such as Movie Reviews, Current Events, Food, Career Counseling, Insurance, Education, Business, Real Estate, E-commerce, Health/Wellness, Beauty, Finance, International Universities/Colleges.

+Have done interviews for magazine features and also managed a Book Release.

+Have also written for a diverse range of categories such as People, Places, Entertainment, Art, Music Reviews, Shop Reviews, Fashion & Lifestyle.

+Have worked for Content agencies, digital media, SEO and IT Companies such as:

Weaving Thoughts-Weaving Enterprises Pvt. Ltd. – New Delhi

Justwords- The Content Agency – A Google Award Winning Agency-New Delhi

The Write Options-Options-Global -Bangalore

Sibz Solutions – Pune

Micropots Technologies – Pune

+Content Creation and Content Marketing on Facebook and Instagram for Pune-based Jewelry brand - Spice Jewels – Pure 92.5 Exquisite High End Silver Jewelry

+Have worked for popular e-commerce and travel portals like Lazada Singapore (online retail giant in South East Asia) and Yatra.com

+Also work in Brand Collaborations and Content Management

Executive Assistant to CEO

Kushal CREDAI Pune Metro

Kushal is a partnership project between CREDAI Pune and National Skill Development Corporation (NSDC), Ministry of Finance –Government of India, to help upgrade the technical and social skills of construction workers in the real estate/construction industry.

Non-Profit, 51-200 employees, Commercial Real Estate Industry

October 2013 – March 2014 (6 months) Pune Area, India

Executive Assistant to CEO - Kushal CREDAI Pune Metro

Managing, Scheduling and Co-ordinating for Meetings and Corporate Events

Representing and In-charge of arrangements for company at industry-related exhibitions (CONSTRO 2014, CREDAI Grand Property Exhibition 2014)

Making Presentations using PowerPoint, Recording Minutes at Committee Meetings, Updating Data

Maintaining Records, files and administration related data

Assisting/Liasing with Corporate Relations for Press Releases and Articles on Kushal, Events, etc.

Creating Briefs/Articles on conferences attended by CEO.

Accompanying CEO to Site Visits by Visitors/Guests/Partners

Handled Recruitments for Kushal - Co-ordinating/corresponding with Management Colleges and B-Schools for Placements/openings, responding to candidate queries about vacancies and openings.

Arranging interviews for HR, GM- Marketing & CEO, Profiling and Screening of CVs for the requisite posts and connecting with candidates.

Assisting with Travel and Hotel Bookings for Chairman and CEO

Assisting with Internal/External Communication for CEO, sending emails, writing letters and correspondence.

Monitoring Internal & External communication coming to CEO and sometimes corresponding on his behalf

PR & Networking for CEO, Handling CEO's calendar

Co-ordinating with HR & Administration for administrative functions.

Branding and Communications - Corporate Relations

Ecole Solitaire – India’s First Residential Finishing School & International Corporate Training Consultancy run by Minocher Patel -Leading Motivational Speaker and Success Coach.

Privately Held; 11-50 employees; Education Management industry

May 2012 - December 2012 (8 months) Pune Area, India

Strategic Brand Positioning, Management, Development and Promotion in the field of Education Management- Motivational and Training Programs for the Corporate & Education Sector

Brand Associations with Talent/Celebrity Management Companies/Event Management Companies for Brand Minocher Patel- Internationally Acclaimed and India’s Leading Motivational Speaker and Corporate Trainer

Brand Associations with Television Shows/Channels, Beauty Pageants, International Conferences, etc.

Initiating PR and Marketing activities.

Business Development for Image Coaching Program by Minocher Patel -- India’s Leading Success and Image Coach

Managing Brand Image online on social networking websites like Facebook and LinkedIn

Collaborations with Event Management Companies -appearances/programs at events and conferences by Minocher Patel

Carrying out Research and Development and key analysis for Brand and generating reports duly for the same.

Press Releases and Content Development/ Copywriting for Brand Promotions, City Newspapers, Book Launch, and handling all Email Correspondence relating to Branding and Communication for the company.

Editing of Videos on YouTube (Minocher Patel Channel), Preparing PPT Presentations for Training Programs.

Revamping/ Redesigning Brand Brochures, connecting with graphic designers and independent digital artists, suggesting ideas, etc.

Editorial and letter writing responsibilities also included.

Content Acquisition Manager/ Editor/Writer

Content Highway Networks (P) Limited

Privately Held; 11-50 employees; Computer Software industry

June 2011 - October 2011 (5 months) Pune Area, India

Independently managed acquisition of content for the Smart TV / Interactive TV Platform- the BOXMYTV platform provides easy access of web content on TV and PCs through the least number of clicks.

Content Tie-Ups and Collaborations with various Android App Companies, Service Providers, Networks and Websites for the dynamic platform.

Handled all official email correspondence related to content acquisition.

Also supervised the creative aspect of content - presentations and formats, etc. and Visual Merchandising for the Brand (Flyers, Posters, Advertisement Displays, etc.)

Reported directly to the Managing Director in this profile

Writing and Editing content for the Smart TV Platform

Editing content from various topics covering yoga, health, food & wine, gardening, mythology, jokes, exercise, spirituality, current affairs, wild life, music, health, food & wine, etc.

Extensive Research about topics on the Internet and finding relevant and accurate content for various categories.

Independent Media Professional

Freelance Writer and PR Professional

January 2008 - April 2011 (3 years 4 months) Pune

For a work tenure spanning three years, have written for some of the leading print media and publication houses such as :

1. The Times of India

2. Pune Times

3. Bombay Times

4. Magna Publications- Citadel Pune

5. Paprika Media, Mumbai for TimeOut Mumbai and TimeOut Pune Magazines (Fortnightly)

For Events:

Pune Fashion Week (PFW) 2010 - Creative Inputs

Work /Assignments included Writing, Interviewing, PR and Content Management.

Content Editor and Writer

Pragmites Internet Consulting, Pune

Privately Held; 11-50 employees; Information Technology and Services industry

April 2010 - November 2010 (8 months) Pune Area, India

Editorial work of Articles and Blogs, keyword Analysis and Research

Article and Content Writing for SEO - Search Engine Optimization/ Website Development/Social Media

Worked for Clients in India, USA, Australia and UK

Virtual Assistant to the Managing Director and VPs

Email Correspondence and Managing Client Feedback

Updating of content software and helpdesk assistance

Customer Care Advisor - Norwich Union, UK

Aviva India

Public Company; 1001-5000 employees; Insurance industry

October 2004 - May 2005 (8 months) Pune

Worked for the Motor Claims Unit of Aviva Insurance, Norwich Union,UK

Handled Customer Complaints, Issues Relating to Processing of Claim.

Was offered to be promoted to Complaints Manager in the Complaints Division of Motor Claims.

Was awarded with Certificate of Achievement in Recognition of Outstanding Achievements and tireless efforts in achieving Customer Satisfaction from the company.

Sales Co-ordinator- Loan Against Securities

HDFC Bank

Public Company; 10,001+ employees; NYSE:HDB; Banking industry

April 2004 - September 2004 (6 months) Pune Area, India

Co-ordinator in the Loan Against Securities Division

Database management, documentation and managing customer queries.

Assisting the Sales Manager and Assistant Sales Manager of the Loan Against Securities Division in administrative duties and office work.

Client Service Personnel

Pallazzio - Danabhai Arcade Pvt. Ltd.

March 2000 - July 2002 (2 years 5 months) Pune Area, India

Marketing and Client Relations for Exclusive Diamond & Gold Jewellery, Fashion/Couture Jewellery, Leading Swiss Watch Brands and Unique Gifting Products.

Advertising, Visual Merchandising and Store Promotion Campaigns

Languages Known:

English

Hindi

Gujarati

Skills & Expertise:

Public Relations, Marketing Communications, Proposal Writing, Editing, Business Writing, Brand Development, Brand Management, Editorial, Freelance Writing, Content Development, Feature Articles, Press Releases, Celebrity Management, Soft Skills, Corporate Image Enhancement

Education:

University of Pune

Bachelor of Commerce -Business Entrepreneurship, Environment & Organizational Behavior

2001 – 2004

Hutchings Junior College

ISC

1999- 2000

Activities and Societies: Elocution, Debate Team

Hutchings High School, Pune

ICSE

1997 - 1998

Grade: Distinction with Honours in English

Activities and Societies: Elocution, School Choir, Debate Team

Strengths:

Excellent communication skills, resourceful writing skills and a people's person

Effective PR skills, customer complaint resolution and multitasking skills

Proficient managerial, multitasking and problem-solving skills

Superlative command over the English Language

A very good eye for details and analysis with good research skills

Confident, creative, resourceful, perceptive, result-oriented, dependable, efficient and self-motivated

Willingness to learn and enjoy working in both team environments and independently, ability to work under tight deadlines

Fast and proficient IT - Word, Access, Internet Explorer, email, HTML

Additional Information

Interests:

Reading, Art Appreciation, Music, Culture and History

Personal Bio:

Date of Birth - 12 December

Present Location – Pune, India

Email - adjjz4@r.postjobfree.com

Mobile No. : +91-973*******

* References will be provided upon request

Contact this candidate