RYAN KOUAME

864-***-**** adjju2@r.postjobfree.com bit.ly/ryankouame

Professional Summary

Hardworking professional with a diverse background and over seven years of managing relationships and creating efficiencies in small to medium-sized businesses through project management, customer relationship management, and marketing strategy.

Areas of Focus

Content Strategy

Marketing Strategy

Project Management

Operations Management

Brand Management

Customer Relationship Management

Experience

Brand and Content Coordinator November 2019 –– Present

Sealed Air Corporation

Work with internal and external stakeholders to develop key messages, content strategy, and content schedules for marketing campaigns.

Research current trends, audience preferences, and emerging channels relevant to the packaging industry and client sectors that we service.

Create strategic, impactful, and credible online content that adheres to editorial content and style guide standards for the five power brands (Sealed Air, Cryovac, Bubble Wrap, Autobag, Nexcel).

Deploy engaging content for the global website and maximize marketing assets through emerging social channels.

Content Developer January 2019 — September 2019

Rocín Media

Collaborated with the leadership team to develop and implement inbound marketing tactics.

Conducted market research to inform marketing strategies that foster brand development.

Wrote and edited content for websites, newsletters, blogs, social media, and white papers.

Researched, analyzed, and implemented keywords to improve SEO strategy, increase engagement, and generate leads on all online platforms.

Marketing Associate March 2018—May 2019

Enterprise IT Security

Facilitated networking events with partners like Palo Alto, Cisco, and ForeScout.

Built relationships with outside agency to coordinate the company’s rebranding efforts.

Managed ongoing conversations and served as the brand voice to clients and local media.

Coordinated new website site-up, monthly audits, and maintenance.

Content Writer November 2016—March 2018

Pride Communications

Managed the “Notable Names” column dedicated to highlighting thriving professionals in Charlotte.

Promoted local events and small businesses through the magazine’s online platform.

Worked with the magazine’s senior editor to develop relevant stories for the magazine’s audience.

Conducted research for lead generation and increased sales by 14% during my tenure.

Designed email marketing templates for Pride Magazine promotions and e-newsletter.

Served at local fundraising events for Walmart and Pride Magazine’s joint community outreach initiative.

Facilitated the annual Bank of America Home-Buying Seminar and the first Mamizi Women’s conference.

Shift Leader April 2016—March 2018

LIDL US

Upkept store inventory and stocked shelves for the morning shift, as well as on an as-needed basis.

Engaged with point-of-sale systems to handle transactions and provided quality customer service.

Delegated tasks to coworkers during shift and conducted quality assurance of performed tasks.

Sales Associate May 2015—April 2016

T-Mobile

Maintained inventory and stocked shelves on an as-needed basis.

Engaged with point-of-sale systems to research customer information, troubleshoot problems, handle transactions, and provide quality customer service.

Assisted with general store upkeep, setting daily sales goals, and new employee training.

Education

Bachelor of Science, Integrated Marketing Communication May 2019

Winthrop University Cum Laude

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