Roberta Martone Pavia January ****

adjjtb@r.postjobfree.com

617-***-****

https://www.linkedin.com/in/roberta-martone-pavia-17b113/

Whether it’s copy about the latest breakthrough in cybersecurity, a profile on a national robotics competition, or compelling prose promoting a college’s programs, Martone Pavia delivers. She has been writing/editing copy for clients ranging from higher education to health care to high tech to non-profit and home décor for more than 20 years. Combining a background in marketing communications, advertising, and PR, her strength is getting the right message to the right audience, no matter what the subject. Martone Pavia has delivered her clients’ messages through email campaigns, blogs, websites, newsletters, landing pages, case studies, feature articles, and brochures. Find out what she can do for you.

Roberta Martone Pavia has 20-plus years of professional experience in corporate and agency marketing communications, advertising, and public relations. Since 1999, she has been a freelance writer/communications consultant providing emails, web copy, blog posts, newsletters, case studies, ads, and online and print collateral materials to a variety of clients in the higher education, health care, high-tech, consumer, and non-profit sectors. She is well-versed in SEO strategies, Chicago Manual of Style and AP Style formats, and has managed numerous client projects, as well the print production process for many clients. She has worked remotely and onsite, as needed, for the past 20 years.

Most recently, as principal of i.communicate, Martone Pavia provided writing/editing services for ReThink Health through position papers and blog posts. In addition, she currently is editing/revising a book for the West Suburban YMCA. For the past decade, Martone Pavia provided writing/editing/proofing services to FIRST (a non-profit promoting STEM to youth) for their quarterly newsletter, annual report, and various special publications. In the design/build sector, Martone Pavia has provided web content, feature articles, and email content to Ana Vera Design, Lynn Melville Home, JD Communications (an agency with a focus on home/build clients), and Peter Sachs Architect. An article about home office design during COVID was published in the January 2021 edition of Boston Spirit magazine.

For the past 11 years, via Charles River Interactive (CRI) agency, Martone Pavia provided the following services to MIT Sloan Executive Education:

Writer/editor for email campaigns, websites, blog posts, customer case studies, participant profiles, brochures, and other collateral

Writer/editor of the MIT Sloan Executive Education Program Guide

Writer/editor of the MIT Sloan Executive Education quarterly newsletter

Lead proofreader for all MIT Sloan Executive Education materials

Recently, via CRI, Martone Pavia provided social media and blog content/editing and developed social media calendars for Massachusetts General Hospital (MGH) Psychiatric Academy and Project TEACH, a New York-based organization in support of the state’s pediatric primary care providers. She also provided writing/editing/proofing services to Bernardi Honda Parts for blog posts. Via Crackerjack Communications, she provided email campaign content for MIT Professional Education, and has been a proofreader for scientific publications via MDPI.

As principal of i.communicate, she has ghost written blog posts for STEM consultancy and camp, Guardian Adventures—one of which was recently published in Forbes magazine: https://www.forbes.com/sites/forbesbusinesscouncil/2020/03/20/how-to-encourage-informal-learning-in-your-organization/#58fa9f99526b In the past, Martone Pavia provided writing/editing/proofing services to Parametric Technology Corporation (PTC), Simmons College (editor of alumnae magazine/executive education materials), Springfield College (alumni magazine and collateral), Ross Honig Financial Advisor, Electric Insurance Company, and Dress Barn Corporation.

As a freelance writer, she has been published in Forbes, The Boston Globe, Shattered magazine, Parents & Kids magazine, Boston Parents Paper, COMMUNITY (Newton, Brookline, and MetroWest) magazines, and the TAB newspapers. A recent article she wrote is in the January 2021 edition of Boston Spirit magazine.

During her corporate stints, Martone Pavia developed/ implemented marketing communications, advertising, media relations, and PR strategies for high tech companies including Computervision Corporation and Parametric Technology Corporation (PTC), as well as New England Electric System (National Grid). While working on the agency side, she also provided direct marketing and copy services to Reebok, American Airlines, the Greater Boston Convention & Visitors Bureau, FTP Software, Honeywell Bull HN, Analog Devices, and Boston Edison.