Paula Volos

**-** **** **. *** C*

Long Island City, NY 11106

914-***-**** - adjjpk@r.postjobfree.com

Experience

AUGUST 2019 - PRESENT

ReflexGroup - Account Manager

● Manage daily tasks and projects for luxury clients across the beauty, fashion and lifestyle spheres. (Notable clients include Origins, Erborian, Elizabeth Arden, Mademoiselle Provence, Hublot, Jacadi, American Vintage,, Diptyque, Audemars Piguet and Lancer, among others)

● Conceptualize, create and execute strategic and integrated communications plans for clients that include social media campaigns, launch campaigns, PR campaigns, events etc.

● Implement macro and micro influencer partnerships of all tiers.

● Organize large-scale photoshoots to capture content, and oversee all aspects of production.

● Analyze KPIs to measure ROI based on project type and objectives.

● Draft press materials and conduct refined press outreach to secure coverage for clients in digital publications including Vogue and Harper’s Bazaar.

● Conduct tactical research and benchmarks, and assist with creative direction for projects.

JULY 2019 - SEPTEMBER 2019

S5 Group - Freelance Publicist

● Crafted creative and targeted pitches for 3 luxury brand initiatives.

● Secured press coverage in digital publications like PopSugar.

● Curated content for branded social media accounts to increase brand awareness.

● Created monthly Content Calendars and wrote on-brand copy for social media.

JUNE 2018 - AUGUST 2019

Roffe Accessories - Social Media and Communications Manager

● Launched and grew 7 branded social media accounts across Instagram, Facebook and YouTube to raise brand awareness and increase conversion.

● Handled posting and daily community management on all 7 social media accounts.

● Curated and produced all unique content for social media and e-commerce efforts.

● Implemented all brand partnerships with micro-influencers on Instagram.

● Coordinated all paid media efforts and measured relevant KPIs.

● Created all press materials and coordinated sample requests.

● Designed and launched official website, and coordinated all e-commerce efforts on Amazon. DECEMBER 2017 - APRIL 2018

Gilbert and Livingston - Social Media Coordinator

● Developed branded strategy for the brand’s social media to generate awareness.

● Handled daily posting and community management on Instagram.

SEPTEMBER 2017 - DECEMBER 2017

Rainbowwave Ltd.- Press Intern

● Facilitated the development and communication of PR initiatives for luxury clients.

● Maintained and updated the archive of client press and influencer contacts.

● Coordinated sample trafficking and sample requests in the showroom.

● Assisted in organizing press events including Press Showcases and Press Dinners.

DECEMBER 2015 - MARCH 2016

ByNefAndNat - Social Media and Communications Coordinator

● Curated unique content for daily posts on the blog’s Instagram and Pinterest account.

● Coordinated collaborations between the bloggers and luxury brands.

AUGUST 2014 - SEPTEMBER 2016

CollegeFashionista- Marketing Intern and Style Guru

● Assisted in the coordination of brand partnerships and content creation for digital outlets.

● Provided social media and digital marketing support.

● Wrote weekly / monthly articles and photographed street style. Education

AUGUST 2017 - MAY 2019

Bernard Baruch College, City University of New York - Master of Arts

Graduated with an MA in Corporate Communications and a 3.97 GPA. My research focused on luxury communications, and my Thesis was on “Brand Activism and Luxury Fashion Reputation”.

JANUARY 2014 - MAY 2017

Queens College, City University of New York - Bachelor of Arts Doubled majored in Media Studies and English, and graduated Cum Laude with a 3.74 GPA. I also received the Highest Graduating Honors for Media Studies, and was named to the Presidential Achievers Honor Roll and the Dean’s List.

Skills

● Bilingual in English and Greek with a good knowledge of French.

● Proficient in platforms including Octoly, Lefty, Tribe Dynamics, Buffer and Hootsuite.

● Extensive knowledge of Cision and Launchmetrics (Fashion GPS).

● Extensive knowledge of Shopify, Amazon Seller Central and Squarespace.

● Extensive knowledge of Microsoft Office and Google Suite.

Volunteer Work

JULY 2020 - NOVEMBER 2020

Astoria Mutual Aid Network - Social Media Volunteer

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