SHERRY CHEN

New York City, NY adjjo1@r.postjobfree.com Cell: 718-***-**** LinkedIn

EDUCATION

City University of New York: Macaulay Honors College at Baruch College New York, NY Bachelor of Business Administration (BBA) in Marketing GPA: 3.9 Expected Graduation: May 2021 Minor: Graphic Design and Interdisciplinary Studies of New York City Study Abroad: Singapore Management University Exchange Program (Spring 2020)

• William Macaulay Scholar, Forbes Under 30 Scholar, Harvard Summer Venture Participant, T.Howard Fellow, 2020 MADE Fellow PROFESSIONAL EXPERIENCE

Mastercard Purchase, NY

Product & Innovation Intern June 2020 – July 2020

• Identified best engagement practices for driving consumer awareness and viral adoption of Credential on File to accelerate growth in digital commerce with targeted banks in key countries

• Generated consumer insights through competitive research about card saving behaviors and attitudes around online purchasing for 4 global markets and presented findings to the Global Digital Optimization team for external client use during regional calls

• Supported the development of key product offerings and redemptions such as rewards and cashback to optimize credit card usage NBC Universal New York, NY

Ad Sales Strategic Planning Intern September 2019 – December 2019

• Delivered creative marketing materials about advertisement products such as Apple News spotlight, display, video, banner, and interstitials for Comic Con, US Open Tennis, NFL Season Preview, New York Fashion Week, Toronto Film Festival, and more

• Created 50+ screenshot mockups of advertisement placement for digital partnerships on Apple News, YouTube, Snapchat, and Vox

• Managed 20+ digital campaigns and created billing reports to successfully deliver clients’ KPIs and optimize budget pacing Google Mountain View, CA

Bold Immersion Participant August 2019

• Selected as one of 50 students into a competitive four-day externship; developed communication and public speaking skills; and identified innovative approaches to supporting diversity and inclusion in the technology industry WarnerMedia New York, NY

Content Partnerships News Solutions Intern June 2019 – August 2019

• Created and presented a $10M sales proposal for Tesla that utilized a cross-portfolio of digital, social and linear TV platforms

• Conceptualized and launched bingo game for CNN Democratic Presidential Debate to boost live TV viewership and engagement

• Supported CNN and Great Big Story (GBS) client decks for 50+ brands through target market research and social media analysis

• Reviewed and organized 600+ GBS videos into an Excel spreadsheet to identify kid’s channel content for new product launch Gaber Group New York, NY

Marketing and Operations Intern July 2018 – March 2019

• Designed corporate flyers and implemented social media marketing plans to improve acquisition of new business opportunities

• Produced customized newsletters, articles, and event flyers that increased engagement rate by 14% and click-through rate by 37% to support the firm’s business development and new customer targeting strategy

• Analyzed social media traffic such as number of views, likes, comments, and shares through Hootsuite, Facebook, and Twitter

• Built 60+ life insurance analysis studies in coordination with financial advisers to support client estate planning EXTRACURRICULAR & LEADERSHIP ACTIVITIES

Baruch College Honors Program (BCHP) New York, NY

Honors Ambassador August 2018 – Present

• Conduct 10+ campus tours and participate in panel discussions to promote the benefits of the honors program for incoming students

• Assist 300+ first year students with transition into college by providing campus resources, academic strategies, and career plans Ascend New York, NY

Vice President of Membership & Mentorship May 2018 – December 2019

• Led and designed a 10-week career enrichment and mentorship program for 40 student mentees that focused on student leadership

• Facilitated weekly workshop to provide business skill development through case study, startup and stock pitch presentations SKILLS

• Languages: Cantonese (native); Mandarin (advanced); English (native)

• Technology: Social Media & Marketing (MailChimp, Hootsuite, Google Analytics, Canva); Adobe Suite (Illustrator, Photoshop, Premium Pro, Animate, After Effects, Media Encoder); Basic HTML and CSS; Microsoft Suite (Word, PowerPoint, Excel)

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